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Susie Wang, founder of 100% Pure

100% Pure

100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.

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Save 30%

100% Pure ZERO Nail Polish Strawberry Mochi Nail Polish

$17.46 $24.95
5.0
Rated 5.0 out of 5 stars
1 Review
 

100% Pure Strawberry Brightening Scrub

$29.95
4.9
Rated 4.9 out of 5 stars
22 Reviews
 

100% Pure Fruit Pigmented Rose Gold Palette

$79.95
4.7
Rated 4.7 out of 5 stars
21 Reviews
 
Save 60%

100% Pure Fruit Pigmented Powder Foundation

$27.98 $69.95
4.5
Rated 4.5 out of 5 stars
25 Reviews
 
 

100% Pure Vitamin C Boost

$44.95
4.7
Rated 4.7 out of 5 stars
22 Reviews
 

100% Pure Mushroom Peptide Moisturiser

$39.95
4.7
Rated 4.7 out of 5 stars
27 Reviews
 
Save 45%

100% Pure Multi-Vitamin + Antioxidants PM Eye Treatment

$34.98 $69.95
4.0
Rated 4.0 out of 5 stars
7 Reviews
 

100% Pure Fruit Pigmented 2nd Skin Foundation

$69.95
4.5
Rated 4.5 out of 5 stars
26 Reviews
 

100% Pure Green Tea Water Bomb Mask

Sold Out
4.8
Rated 4.8 out of 5 stars
22 Reviews
 

100% Pure Fruit Pigmented® Gemmed Luminizer

$59.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
 
 

100% Pure French Lavender Nourishing Body Cream

$39.95
4.7
Rated 4.7 out of 5 stars
19 Reviews

100% Pure Coconut Nourishing Body Cream

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4.5
Rated 4.5 out of 5 stars
13 Reviews

100% Pure Black Tea Grass Jelly Anti-oxidant Serum

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4.8
Rated 4.8 out of 5 stars
31 Reviews
 
Save 45%

100% Pure Tea Tree Balancing Moisturiser

$34.98 $69.95
4.9
Rated 4.9 out of 5 stars
23 Reviews
 

100% Pure Caffeine Restorative Mask

$12.95
4.0
Rated 4.0 out of 5 stars
25 Reviews

100% Pure Watermelon Cucumber Water Locking Mist

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5.0
Rated 5.0 out of 5 stars
23 Reviews
 

100% Pure Rose Water Gentle Cleanser

$39.95
5.0
Rated 5.0 out of 5 stars
25 Reviews
 
Save 25%

100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment

$62.97 $89.95
4.5
Rated 4.5 out of 5 stars
85 Reviews
 
Save 20%

100% Pure Multi-Vitamin + Antioxidants PM Facial Oil

$63.96 $79.95
4.6
Rated 4.6 out of 5 stars
24 Reviews
 

100% Pure Green Tea Cloud Foam Cleanser

$44.95
4.8
Rated 4.8 out of 5 stars
23 Reviews

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