Chief is an Australian protein and collagen brand, founded in 2015 and family and employee owned. The range covers grass-fed collagen and whey protein, meal shakes, creatine, organic beef liver, colostrum and an Iron+C formula. I discovered them at the Naturally Good Expo years ago and fell in love with the range. My favourite product from the range is the Grass-Fed Collagen Protein Powder in Chocolate.