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Natural Mascara

Big lashes, clean ingredients. These natural and organic mascaras use minerals and pigments from berries and cocoa, in black, brown and purple mascara, to volumise, lengthen, lift or define. Shop waterproof and vegan mascara, gentle formulas for sensitive eyes and clear mascara, plus eyeliners and lash growth serums. Always free from PVP, silicones, phenoxyethanol and more.

All MakeupFoundationLip Balmlip glossEyebrow Pencils​Nail PolishTitanium Dioxide Free

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Open pale pink Mineral Fusion So Classy mascara tube beside its upright black wand with a thick brush that narrows through the middle.
 

Mineral Fusion So Classy Volume Mascara 9ml

$34.95
 
Open pale pink tube of Mineral Fusion So High mascara in Black beside its upright wand with a long, narrow black brush and rose-gold cap band.
 

Mineral Fusion So High Extended Length Mascara - Black 9ml

$34.95
Open pale pink tube of Mineral Fusion So Lifted mascara in Black beside its upright wand with a curved black brush and rose-gold cap band.
 

Mineral Fusion So Lifted Defined Curl Mascara - Black 9ml

$34.95
Open pale pink tube of Mineral Fusion So Ageless mascara in Black beside its upright wand, with a narrow spiral-bristled brush and a rose-gold band on the cap.
 

Mineral Fusion So Ageless Fanned Out Volume Mascara - Black 9ml

$34.95
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A dark brown swatch of 100% Pure Maracuja Mascara in Dark Chocolate, sweeping diagonally upwards with jagged edges, visible bristle lines and a fine pointed end.
A dark plum swatch of 100% Pure Maracuja Mascara in Blackberry, sweeping diagonally upwards with visible bristle lines and fine pointed ends.
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
Black Tea shade texture swatch of 100% Pure Maracuja Mascara.
15% Off

100% Pure Maracuja Mascara 10g

$38.21 $44.95
 
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand, ideal for sensitive eyes.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula, perfect for sensitive eyes.
A thick, textured streak of 100% Pure Ultra Lengthening Mascara in Blackberry, with dark plum pigment fading into finer brush lines towards the left edge.
A thick, dark blue swatch of 100% Pure Ultra Lengthening Mascara in Blueberry on white, with glossy ridges and fine brush lines extending to the left.
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand, ideal for sensitive eyes.
Black texture swatch of 100% Pure Ultra Lengthening Mascara showing the fibre-rich formula.
Bonus

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

$44.95
 
The Ere Perez Aloe Gel Lash & Brow Mascara - Clear 10ml features a clear gel formula in a sleek tube with a white wand applicator, branded with Ere Perez in black, ideal for naturally enhancing lashes and brows.
Mini Ere Perez Aloe Gel Lash and Brow Mascara in an open clear tube, with its white-handled wand standing upright beside it and the white spoolie brush exposed.
The Ere Perez Aloe Gel Lash & Brow Mascara - Clear 10ml features a clear gel formula in a sleek tube with a white wand applicator, branded with Ere Perez in black, ideal for naturally enhancing lashes and brows.
The Ere Perez Aloe Gel Lash & Brow Mascara - Clear 10ml features a clear gel formula in a sleek tube with a white wand applicator, branded with Ere Perez in black, ideal for naturally enhancing lashes and brows.
Close-up of a woman grooming her eyebrow with the white brush from Ere Perez Aloe Gel Lash & Brow Mascara Clear.
Bonus

Ere Perez Aloe Gel Lash & Brow Mascara - Clear

From $27.00
The Ere Perez Natural Almond Mascara 10ml is displayed upright with its white tube and cap off, showing a brush coated in dark blue mascara against a white background, ideal for those seeking a gentle mascara for sensitive eyes.
Close-up of a woman with dark curly hair, long separated black lashes and softly glossy brown-pink lips; the Ere Perez Natural Almond Mascara shade is captioned Black.
Close-up of a person with fair skin, green-blue eyes, pink lipstick, and light makeup featuring Ere Perez Natural Almond Mascara 10ml for sensitive eyes. The text "Brown" appears at the bottom of the image.
A close-up of a fair-skinned person with mauve makeup, glossy lips, and purple-tinted lashes defined by Ere Perez Natural Almond Mascara 10ml for sensitive eyes. Their skin glows softly. “Mauve” appears at the bottom of the image.
The Ere Perez Natural Almond Mascara 10ml is displayed upright with its white tube and cap off, showing a brush coated in dark blue mascara against a white background, ideal for those seeking a gentle mascara for sensitive eyes.
Close-up portrait showing naturally defined lashes coated with Ere Perez Natural Almond Mascara.
Bonus

Ere Perez Natural Almond Mascara 10ml

$46.00
 
A white tube of Ere Perez Avocado Waterproof Mascara 10ml stands upright with its vegan wand and brush applicator removed; the tube displays “avocado waterproof mascara.”.
Mini Ere Perez Avocado Waterproof Mascara in Black, with an open white tube beside its upright white-handled wand and exposed black bristle brush.
A close-up of a person with fair skin smiling slightly as they apply Ere Perez Avocado Waterproof Mascara 10ml to their upper lashes. The word Black is shown in the lower left corner.
A smiling person with fair skin applies Ere Perez Avocado Waterproof Mascara 10ml to their upper lashes. The image highlights the eye and brow, with "Brown" displayed in the lower left corner.
A white tube of Ere Perez Avocado Waterproof Mascara 10ml stands upright with its vegan wand and brush applicator removed; the tube displays “avocado waterproof mascara.”.
Model applying Ere Perez Avocado Waterproof Mascara to her upper lashes with the mascara wand.
Bonus

Ere Perez Avocado Waterproof Mascara

From $27.00
 
An open metallic rose gold tube of INIKA Organic Curvy Lash Mascara is displayed with the upright wand beside it, showing fine bristles made to lift and curl lashes.
Three pairs of eye close-ups compare lashes without and with INIKA Curvy Lash Mascara in Black. The right-hand images show darker, longer-looking lashes lifted upward; a caption below identifies the Black shade.
An open metallic rose gold tube of INIKA Organic Curvy Lash Mascara is displayed with the upright wand beside it, showing fine bristles made to lift and curl lashes.
INIKA Organic Curvy Lash Mascara tube and curved black wand arranged on pastel blue and blush pink surfaces.
Bonus

INIKA Organic Curvy Lash Mascara - Black 8ml

$55.00
A rose gold tube labeled INIKA Organic Long Lash Mascara 8ml, shown with its cap off to reveal a black bristled wand, offers stunning organic lengthening results and is elegantly set against a crisp white background.
Open bronze INIKA Long Lash mascara tube beside an upright black-bristled wand, with a sweeping black mascara swatch behind them. The caption identifies the shade as Black.
Open bronze INIKA Long Lash mascara tube beside an upright dark-bristled wand, with a sweeping brown mascara swatch behind them. The caption identifies the shade as Brown.
A rose gold tube labeled INIKA Organic Long Lash Mascara 8ml, shown with its cap off to reveal a black bristled wand, offers stunning organic lengthening results and is elegantly set against a crisp white background.
Close-up of a model applying INIKA Organic Long Lash Mascara to the upper lashes, showing the brush and defined eye.
Bonus

INIKA Organic Long Lash Mascara 8ml

$55.00
 
A metallic rose gold tube labeled INIKA Organic Purity Lash Mascara - Black 8.5ml is shown with its matching wand, featuring a bristled applicator coated in hypoallergenic organic mascara, ideal for sensitive eyes.
 
A metallic rose gold tube labeled INIKA Organic Purity Lash Mascara - Black 8.5ml is shown with its matching wand, featuring a bristled applicator coated in hypoallergenic organic mascara, ideal for sensitive eyes.
INIKA Organic Purity Lash Mascara in Black standing upright in a metallic rose-gold tube against a soft beige background.
Back Soon

INIKA Organic Purity Lash Mascara - Black 8.5ml

$55.00
A metallic bronze tube of INIKA Organic Bold Lash Mascara Black 13ml with the cap off and the white bristle wand standing upright beside it, highlighting this volumising mascara’s elegant packaging.
 
A metallic bronze tube of INIKA Organic Bold Lash Mascara Black 13ml with the cap off and the white bristle wand standing upright beside it, highlighting this volumising mascara’s elegant packaging.
Split-screen comparison showing three pairs of eyes before (left) and after (right) applying INIKA Organic Bold Lash Mascara Black 13ml, highlighting the volumising effect and enhanced lash definition achieved.
Back Soon

INIKA Organic Bold Lash Mascara Black 13ml

$55.00
An open tube of Benecos Mascara Maximum Volume in black reveals the bristled wand and white label on glossy black packaging, this vegan mascara delivers bold, natural-looking lashes.
Open black Benecos Maximum Volume Mascara tube beside its upright wand and a curved black brushstroke swatch, with the shade name Deep Black printed below.
Open black Benecos Maximum Volume Mascara tube beside its upright wand and a curved warm brown brushstroke swatch, with the shade name Smooth Brown printed below.
An open tube of Benecos Mascara Maximum Volume in black reveals the bristled wand and white label on glossy black packaging, this vegan mascara delivers bold, natural-looking lashes.
A woman with light skin and blonde hair applies Benecos Mascara Maximum Volume to her upper lashes. She wears a white tank top, has natural makeup with rosy cheeks and nude lips, set against a plain neutral background.
Bonus

Benecos Mascara Maximum Volume 8ml

$16.95
 
An open tube of Benecos Mascara Super Long Lashes 8ml with a black tube, silver cap, and exposed wand with feather design packaging for naturally long lashes.
 
An open tube of Benecos Mascara Super Long Lashes 8ml with a black tube, silver cap, and exposed wand with feather design packaging for naturally long lashes.
Close-up of a model applying Benecos Super Long Lashes Mascara in Carbon Black to her upper lashes.
Bonus

Benecos Mascara Super Long Lashes Carbon Black 8ml

$16.95
A black tube of Benecos Multi Effect Mascara 8ml with the wand upright beside the open tube. This vegan mascara, suitable for sensitive eyes, features purple decorative text and design on the packaging.
 
A black tube of Benecos Multi Effect Mascara 8ml with the wand upright beside the open tube. This vegan mascara, suitable for sensitive eyes, features purple decorative text and design on the packaging.
Line-up of Benecos mascaras and eye products for the Multi Effect Mascara in Just Black.
Back Soon

Benecos Multi Effect Mascara Just Black 8ml

$16.95
 
A black tube of Benecos Mascara Vegan Volume 8ml with the cap off reveals the wand coated in volumizing mascara, set against a plain white background.
 
A black tube of Benecos Mascara Vegan Volume 8ml with the cap off reveals the wand coated in volumizing mascara, set against a plain white background.
Model applying Benecos Vegan Volume Mascara in Black Magic while looking into a mirror.
Bonus

Benecos Mascara Vegan Volume Black Magic 8ml

$17.99
An open tube of Benecos Mascara Glamour Look 9ml in black, perfect for sensitive eyes. The upright wand displays product-coated bristles beside the tube on a white background, offering a natural mascara with glamorous false lash effect.
 
An open tube of Benecos Mascara Glamour Look 9ml in black, perfect for sensitive eyes. The upright wand displays product-coated bristles beside the tube on a white background, offering a natural mascara with glamorous false lash effect.
Benecos Glamour Look Ultimate Black Mascara tube and open wand displayed among fresh white daisies.
Bonus

Benecos Mascara Glamour Look Ultimate Black 8ml

$17.95
A tube of Benecos Mascara Adorable Lashes 5.5ml with a blue cap and a curved brush wand stands upright by the open tube, labeled for creating flexible, lengthened lashes.
 
A tube of Benecos Mascara Adorable Lashes 5.5ml with a blue cap and a curved brush wand stands upright by the open tube, labeled for creating flexible, lengthened lashes.
An open tube of Benecos Mascara Adorable Lashes Deep Ocean 5.5ml with a blue wand rests among white and yellow daisies on a light background, ideal for naturally lengthening lashes.
Bonus

Benecos Mascara Adorable Lashes Deep Ocean 5.5ml

$17.95
Dr Hauschka Long Lasting Mascara 8ml, shown open with its black body, white cap, and exposed wand, offers natural, gentle wear for sensitive eyes against a plain white background.
The Dr Hauschka Long Lasting Mascara 8ml stands upright beside a bold swipe of black, smudge-proof formula on an off-white background, perfect for sensitive eyes and providing natural, long-lasting wear.
The Dr Hauschka Long Lasting Mascara 8ml wand stands upright beside a swatch of its smudge-proof, natural formula, brushed horizontally on a light, neutral background.
Dr Hauschka Long Lasting Mascara 8ml, shown open with its black body, white cap, and exposed wand, offers natural, gentle wear for sensitive eyes against a plain white background.
Dr Hauschka Long Lasting Mascara in black applied to the lashes
Bonus

Dr Hauschka Long Lasting Mascara 8ml

$57.00
 
A sleek black tube of Dr Hauschka Volume Mascara 8ml stands upright with the wand, featuring a bristled brush, placed beside it. Perfect for sensitive eyes.
Dr Hauschka Volume Mascara 8ml is displayed with its black bristle wand beside a bold swipe of mascara on a white background, ideal for sensitive eyes.
Dr Hauschka Volume Mascara 8ml features a makeup spoolie brush that applies a thick, even swipe of dark brown mascara, ideal for sensitive eyes, shown against a white background.
A sleek black tube of Dr Hauschka Volume Mascara 8ml stands upright with the wand, featuring a bristled brush, placed beside it. Perfect for sensitive eyes.
A close-up shows someone applying Dr Hauschka Volume Mascara 8ml to their upper lashes with a wand. Their eye is open, and their smooth, illuminated skin is visible.
Bonus

Dr Hauschka Volume Mascara 8ml

$54.00
 
A black tube of Dr Hauschka Defining Mascara 6ml is shown open, with the wand and brush upright beside it, revealing its brown natural mascara suitable for sensitive eyes.
Dr Hauschka Defining Mascara 6ml is pictured with its black-bristled wand lying next to a bold swipe of defining black mascara on a white background.
Dr Hauschka Defining Mascara 6ml is shown with a black wand coated in brown product next to a large brown swipe, ideal for sensitive eyes, all set against a white background.
A black tube of Dr Hauschka Defining Mascara 6ml is shown open, with the wand and brush upright beside it, revealing its brown natural mascara suitable for sensitive eyes.
A close-up of a smiling person with blue eyes applying Dr Hauschka Defining Mascara 6ml, suitable for sensitive eyes, to their upper lashes. Their skin is smooth, and the mascara wand is held gently near their eyelashes.
Bonus

Dr Hauschka Defining Mascara 6ml

$48.00
 
Luk Beautifood Feast for your Eyes Black Tea and Pearl gift set in one open cream gift box, with the lid raised above the gold mascara tube and pale eye crayon.
 
Luk Beautifood Feast for your Eyes Black Tea and Pearl gift set in one open cream gift box, with the lid raised above the gold mascara tube and pale eye crayon.
Luk Beautifood Feast for your Eyes Gift Set in Black Tea and Pearl, showing the pink-and-gold outer sleeve, open presentation box, Pearl eye crayon and gold mascara tube with wand.
Save 20%

Luk Beautifood Feast for your Eyes Black Tea + Pearl Set

$55.00

How to Find the Best Natural Mascara for Your Eye Colour

I love how even a subtle change in the colour of our mascara can bring out the different tones and flecks of colour in our eyes. Here are my favourite 6 toxin-free mascaras that will make your eye colour pop. Complete the look with a natural brow colour to set your brows and frame the face.

  1. 1

    100% Pure Fruit Pigmented® Ultra Lengthening Mascara in Blueberry

    This dark denim blue mascara makes brown eyes pop and blue eyes look even bluer Clean Nectarine rating: 3/3

  2. 2

    100% Pure Fruit Pigmented® Ultra Lengthening Mascara in Blackberry

    The deep purple mascara brings out the green and golden flecks in hazel eyes Clean Nectarine rating: 3/3

  3. 3

    Ere Perez Natural Almond Mascara in Mauve

    Purple sits opposite green on the colour wheel creating the highest contrast, this bright purple mascara is the perfect match for green eyes Clean Nectarine rating: 1/3

  4. 4

    Dr Hauschka Defining Mascara in Brown

    A softer brown mascara that's amazing for light blue and grey eyes. It creates a soft, natural definition that enhances lashes without overpowering delicate features Clean Nectarine rating: 2/3

  5. 5

    100% Pure Maracuja Mascara in Dark Chocolate

    The perfect shade for blue eyes, the dark chocolate brown mascara makes blue eyes look brighter with a softer contrast than black Clean Nectarine rating: 3/3

  6. 6

    Luk Beautifood Lash Nourish Mascara in Black Tea

    A classic black mascara works with every eye colour, it's timeless and universally flattering Clean Nectarine rating: 3/3
Talking Clean with Irene

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