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Free Shipping $49+ | toxin-free since 2012 | EARN LOYALTY POINTS | No Fake Natural
Free Shipping $49+ | toxin-free since 2012 | EARN LOYALTY POINTS | No Fake Natural

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Natural Mascara

Big lashes, clean ingredients. These natural mascaras lift, lengthen and love your lashes, made with plant-based waxes, nourishing oils and natural pigments, never harsh chemicals or synthetic nasties.

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A 10g tube of 100% Pure Maracuja Oil Volumising Mascara stands upright, cap and wand removed, featuring a floral design. The tube reads "Mascara, Oil Mascara"—a volumising mascara ideal for sensitive eyes.
A single, thick black brushstroke with textured edges, angled upward on white, evokes the bold volumising effect of 100% Pure Maracuja Oil Volumising Mascara 10g.
A black brushstroke with uneven, textured edges curving upward on a white background, evoking the bold volume and gentle formula of 100% Pure Maracuja Oil Volumising Mascara 10g, perfect for sensitive eyes.
A single, bold black brushstroke arcs upward on white, with textured bristle marks and uneven edges—evoking the dramatic impact of 100% Pure Maracuja Oil Volumising Mascara 10g.

100% Pure Maracuja Oil Volumising Mascara 10g

4.4
Rated 4.4 out of 5 stars
148 Reviews
$44.95
 
A silver tube of 100% Pure Ultra Lengthening Mascara 10g, featuring a floral design and shown upright with its black wand applicator removed. Ideal for sensitive eyes and made with fruit pigments.
A thick streak of 100% Pure Ultra Lengthening Mascara 10g is brushed over a white background, fading at the edge—ideal for sensitive eyes wanting bold, defined lashes.
A dark, textured brushstroke of 100% Pure Ultra Lengthening Mascara 10g spreads on a white background, revealing thick, glossy lines—ideal for those with sensitive eyes.
A thick, textured black brushstroke—evoking the look of 100% Pure Ultra Lengthening Mascara 10g for sensitive eyes—smudges across a white background, showing visible ridges and soft fading edges on the left.
A textured swipe of 100% Pure Ultra Lengthening Mascara 10g in metallic dark gray is spread horizontally across a white background.

100% Pure Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$44.95
 
The Ere Perez Aloe Gel Lash & Brow Mascara - Clear 10ml features a clear gel formula in a sleek tube with a white wand applicator, branded with Ere Perez in black—ideal for naturally enhancing lashes and brows.
 
 Bonus

Ere Perez Aloe Gel Lash & Brow Mascara - Clear 10ml

$44.00
A white tube of Ere Perez Avocado Waterproof Mascara 10ml stands upright with its vegan wand and brush applicator removed; the tube displays “avocado waterproof mascara.”.
A close-up of a person with fair skin smiling slightly as they apply Ere Perez Avocado Waterproof Mascara 10ml to their upper lashes. The word Black is shown in the lower left corner.
A smiling person with fair skin applies Ere Perez Avocado Waterproof Mascara 10ml to their upper lashes. The image highlights the eye and brow, with "Brown" displayed in the lower left corner.
Bonus

Ere Perez Avocado Waterproof Mascara 10ml

4.2
Rated 4.2 out of 5 stars
10 Reviews
$46.00
 
The Ere Perez Natural Almond Mascara 10ml is displayed upright with its white tube and cap off, showing a brush coated in dark blue mascara against a white background—ideal for those seeking a gentle mascara for sensitive eyes.
A woman with light skin and brown eyes smiles gently, touching her face. The image highlights she’s wearing Ere Perez Natural Almond Mascara 10ml, a water-resistant formula designed for sensitive eyes.
Close-up of a person with fair skin, green-blue eyes, pink lipstick, and light makeup featuring Ere Perez Natural Almond Mascara 10ml for sensitive eyes. The text "Brown" appears at the bottom of the image.
A close-up of a fair-skinned person with mauve makeup, glossy lips, and purple-tinted lashes defined by Ere Perez Natural Almond Mascara 10ml for sensitive eyes. Their skin glows softly. “Mauve” appears at the bottom of the image.
Bonus

Ere Perez Natural Almond Mascara 10ml

$46.00
 
The Luk Beautifood Lash Nourish Mascara 10ml features a gold tube with 'LUK BEAUTIFOOD' in white letters and an upright wand, offering a natural formula that nourishes lashes—ideal for lash care and sensitive eyes.
A gold mascara tube with a black brush wand sits beside its box labeled Luk Beautifood Lash Nourish Mascara 10ml. Above is a black swatch showing this natural, nourishing formula—ideal for sensitive eyes.
Luk Beautifood Lash Nourish Mascara 10ml shown in a gold tube with wand exposed, upright product box beside it, plus a swatch of nourishing dark brown mascara—ideal for sensitive eyes and advanced lash care.
Bonus

Luk Beautifood Lash Nourish Mascara 10ml

$39.00
 
An open tube of Benecos Mascara Maximum Volume in black reveals the bristled wand and white label on glossy black packaging—this vegan mascara delivers bold, natural-looking lashes.
An open tube of Benecos Mascara Maximum Volume with the wand exposed is shown next to a black swatch on a white background, highlighting this vegan mascara.
An open tube of Benecos Mascara Maximum Volume with the wand exposed is shown beside a brown stroke of this vegan mascara, highlighting its color and texture.

Benecos Mascara Maximum Volume 8ml

2.0
Rated 2.0 out of 5 stars
2 Reviews
$16.95
 
An open tube of Benecos Mascara Super Long Lashes 8ml with a black tube, silver cap, and exposed wand with feather design packaging for naturally long lashes.
 
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Benecos Mascara Super Long Lashes Carbon Black 8ml

$16.95
A black tube of Benecos Multi Effect Mascara 8ml with the wand upright beside the open tube. This vegan mascara, suitable for sensitive eyes, features purple decorative text and design on the packaging.
 
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Benecos Multi Effect Mascara Just Black 8ml

$16.95
 
A black tube of Benecos Mascara Vegan Volume 8ml with the cap off reveals the wand coated in volumizing mascara, set against a plain white background.
 

Benecos Mascara Vegan Volume Black Magic 8ml

$17.99
An open tube of Benecos Mascara Glamour Look 9ml in black, perfect for sensitive eyes. The upright wand displays product-coated bristles beside the tube on a white background, offering a natural mascara with glamorous false lash effect.
 
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Benecos Mascara Glamour Look Ultimate Black 8ml

5.0
Rated 5.0 out of 5 stars
1 Review
$17.95
A tube of Benecos Mascara Adorable Lashes 5.5ml with a blue cap and a curved brush wand stands upright by the open tube, labeled for creating flexible, lengthened lashes.
 

Benecos Mascara Adorable Lashes Deep Ocean 5.5ml

$17.95
An open metallic rose gold tube of INIKA Organic Curvy Lash Mascara is displayed with the upright wand beside it, showing fine bristles made to lift and curl lashes.
 

INIKA Organic Curvy Lash Mascara - Black 8ml

4.0
Rated 4.0 out of 5 stars
1 Review
$55.00
A rose gold tube labeled INIKA Organic Long Lash Mascara 8ml, shown with its cap off to reveal a black bristled wand, offers stunning organic lengthening results and is elegantly set against a crisp white background.
A metallic rose gold tube of INIKA Organic Long Lash Mascara 8ml with its wand removed displays the brush. Behind them, a bold black lengthening mascara swipe appears on a white background.
A rose gold tube labeled INIKA Organic Long Lash Mascara 8ml stands beside an open wand with black mascara, shown with a dark brushstroke in the background.

INIKA Organic Long Lash Mascara 8ml

$55.00
 
A metallic rose gold tube labeled INIKA Organic Purity Lash Mascara - Black 8.5ml is shown with its matching wand, featuring a bristled applicator coated in hypoallergenic organic mascara—ideal for sensitive eyes.
 
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INIKA Organic Purity Lash Mascara - Black 8.5ml

$55.00
A metallic bronze tube of INIKA Organic Bold Lash Mascara Black 13ml with the cap off and the white bristle wand standing upright beside it, highlighting this volumising mascara’s elegant packaging.
 
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INIKA Organic Bold Lash Mascara Black 13ml

$55.00
Dr Hauschka Long Lasting Mascara 8ml—shown open with its black body, white cap, and exposed wand—offers natural, gentle wear for sensitive eyes against a plain white background.
The Dr Hauschka Long Lasting Mascara 8ml stands upright beside a bold swipe of black, smudge-proof formula on an off-white background—perfect for sensitive eyes and providing natural, long-lasting wear.
The Dr Hauschka Long Lasting Mascara 8ml wand stands upright beside a swatch of its smudge-proof, natural formula, brushed horizontally on a light, neutral background.

Dr Hauschka Long Lasting Mascara 8ml

$57.00
 
A black tube of Dr Hauschka Defining Mascara 6ml is shown open, with the wand and brush upright beside it, revealing its brown natural mascara suitable for sensitive eyes.
Dr Hauschka Defining Mascara 6ml is pictured with its black-bristled wand lying next to a bold swipe of defining black mascara on a white background.
Dr Hauschka Defining Mascara 6ml is shown with a black wand coated in brown product next to a large brown swipe, ideal for sensitive eyes, all set against a white background.

Dr Hauschka Defining Mascara 6ml

$48.00
 
A sleek black tube of Dr Hauschka Volume Mascara 8ml stands upright with the wand, featuring a bristled brush, placed beside it. Perfect for sensitive eyes.
Dr Hauschka Volume Mascara 8ml is displayed with its black bristle wand beside a bold swipe of mascara on a white background, ideal for sensitive eyes.
Dr Hauschka Volume Mascara 8ml features a makeup spoolie brush that applies a thick, even swipe of dark brown mascara—ideal for sensitive eyes—shown against a white background.

Dr Hauschka Volume Mascara 8ml

$54.00
 
A 6ml tube of Madara Come Closer Infinite Lash Mascara in black is shown with the cap off and the lash-lengthening wand upright next to it, featuring purple "COME CLOSER" lettering.
 
 Bonus

Madara Come Closer Infinite Lash Mascara - Black 6ml

$45.95
A gray tube of Madara Bold Volume Mascara - Deep Matter 6ml with the cap removed, showing a black wand with fine bristles. The product name appears vertically on the tube.
 
 Bonus

Madara Bold Volume Mascara - Deep Matter 6ml

$39.95
An open tube of Eco Minerals Natural Mascara 8g with its wand applicator resting next to it, showing black bristles and a white label on the tube.
An Eco Minerals Natural Mascara 8g tube with the wand partially removed stands on a speckled stone surface against a plain light gray background.
An open tube of Eco Minerals Natural Mascara 8g with a black wand sits on a granite countertop against a plain, light background.

Eco Minerals Natural Mascara 8g

$38.00
 

Natural, Organic and Vegan Mascara for Every Lash

We have natural and organic mascaras made with nourishing ingredients like castor oil, jojoba oil and beeswax, so they build and lift without drying or damaging lashes. Vegan mascara options swap beeswax for plant-based waxes like carnauba wax, with natural pigments from minerals, fruit and tea leaves. We also have mascaras for sensitive eyes, waterproof and smudge-proof formulas that stay put without harsh chemicals or silicones.

Brown, Purple & Green Coloured Mascara

We have coloured mascara in shades well beyond basic black, from warm brown mascara and deep plum to green, grey and clear. Brown mascara is a beautiful everyday alternative to black, softer on fair skin and gorgeous on any eye colour. For something bolder, purple mascara makes green and hazel eyes pop, while a clear mascara works as a lash and brow setter for a natural, no-makeup finish. We also have dedicated eyebrow mascara to shape and define brows in one step.
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