Popular Q&A's for Natural Founation

1. What are the different types of foundation?

Foundations come in lots of different textures and finishes including liquids, creams, serums and powders, there is a perfect base to suit every skin's unique needs. Liquid foundations offer buildable coverage and a natural finish. Cream foundations provide fuller coverage and a dewy look. Powder foundations are great for touch-ups and mattifying the skin. Stick foundations are convenient for on-the-go application and offer buildable coverage.

2. How do I choose the right foundation for my skin type?

Choosing the right foundation equals a flawless complexion. If you have oily skin, opt for oil-free or mattifying liquid or powder foundations to help control shine. For those with dry skin, liquid, serum and cream foundations with nourishing ingredients will provide a dewy, healthy glow. For mature skin, foundations with anti-aging ingredients and a luminous finish can help reduce the appearance of fine lines and wrinkles. You can also add a primer to address any skin concerns allowing you even more foundation options.

3. How do I apply foundation evenly?

After applying your primer and concealer, dot a small amount of foundation to the centre of your face, forehead chin and cheeks, blend outwards using a brush, sponge, or your fingertips. If choosing a powder foundation, add to a kabuki brush, tap off any excess powder and gently buff into your skin. 

4. What is the best way to match my foundation to my skin tone?

To find your perfect foundation match, test shades along your jawline in natural light. The shade that disappears seamlessly into your skin is the one for you. If you like to use a sunless tanner on your face, it's a good idea to have a slightly darker foundation shade in your makeup kit so you are ready for your bronzed or warmer look. 

5. Can I use a foundation to contour and highlight my face?

Yes, you can! To contour, choose a foundation shade that is two or three shades darker than your natural skin tone. Apply it to the areas you want to define, such as the hollows of your cheeks, your temples, and the sides of your nose. To highlight, choose a foundation shade that is one or two shades lighter than your natural skin tone. Apply it to the high points of your face, such as your cheekbones, brow bone, and the bridge of your nose. Blend well for a natural, sculpted look.