100% Pure
100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.
100% Pure Green Tea EGCG Concentrate Cream
100% Pure Cocoa Pigmented Bronzer
100% Pure Multi-Vitamin Healthy Hair Leave-In Conditioner
100% Pure Kelp & Mint Volumising Conditioner
100% Pure Fruit Pigmented® Long Last Concealer
100% Pure Fruit Pigmented Better Naked Palette
100% Pure Ginseng Collagen Boost Mask
100% Pure Coffee Bean Face Cream
100% Pure Blood Orange Hand Buttercream
100% Pure Bamboo Blur Powder
100% Pure Super Fruit Balm
100% Pure Rose Micellar Cleansing Water
100% Pure Fruit Pigmented Berry Naked Palette
100% Pure Fruit Pigmented Cocoa Butter Matte Lipstick
100% Pure Coconut Hand Buttercream
100% Pure Tea Tree Detox Cleanser
100% Pure Rose Hyaluronic Acid Serum
100% Pure Organic Mint Lip Balm
100% Pure Glossy Locks Grow More Conditioner
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