100% Pure
100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.
100% Pure Yuzu & Pomelo Glossing Shampoo
100% Pure Acai Pulp Facial Scrub
100% Pure Rose Water Face Mist
100% Pure Rosemary Grow Serum
100% Pure Fruit Pigmented Tinted Moisturiser
100% Pure Fruit Pigmented Full Coverage Water Foundation
100% Pure Honey & Virgin Coconut Restorative Conditioner
100% Pure Multi-Vitamin + Antioxidants Potent PM Serum
100% Pure Fruit Pigmented Pretty Naked Palette
100% Pure Retinol Restorative Overnight Balm
100% Pure Cucumber Cloud Foam Cleanser
100% Pure 10% Apple Enzyme Resurfacing Serum
100% Pure Yuzu & Pomelo Glossing Conditioner
100% Pure Multi-Vitamin Healthy Hair De-Frizz Serum
100% Pure ZERO Nail Polish Cor-All or Nothing
100% Pure Retinol Restorative Neck Cream
100% Pure Mattifying Primer
100% Pure Dark Spot Remover
100% Pure Coconut Whipped Body Butter
100% Pure ZERO Nail Polish Horsetail Base Coat
100% Pure Niacinamide Boost
100% Pure Fruit Pigmented Blush
100% Pure 7% Fruit Acids Apple Enzyme Exfoliating Cleanser
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