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Susie Wang, founder of 100% Pure

100% Pure

100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.

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100% Pure Maracuja Volumising Mascara

$39.95
 
 

100% Pure Fruit Pigmented® Ultra Lengthening Mascara

$39.95
 
 

100% Pure Fruit Pigmented Lip Glaze

$39.95
 
100% Pure Burdock & Neem Healthy Scalp Shampoo

100% Pure Burdock & Neem Healthy Scalp Shampoo

From $34.95
 

100% Pure Coffee Bean Caffeine Eye Cream

From $24.95
100% Pure Burdock & Neem Healthy Scalp Conditioner

100% Pure Burdock & Neem Healthy Scalp Conditioner

From $34.95
100% Pure Green Tea Fiber Brow Builder
100% Pure Green Tea Fiber Brow Builder
Save 10%

100% Pure Green Tea Fiber Brow Builder

$35.95 $39.95
 
 
 Save 40%

100% Pure Collagen Boost Korean Sheet Mask

$7.77 $12.95
 

100% Pure Fruit Pigmented® Lip Gloss

$39.95
 
 
 Save 40%

100% Pure Does It All Korean Sheet Mask

$7.77 $12.95
 

100% Pure Honey and Virgin Coconut Restorative Shampoo

From $34.95
 
 Save 40%

100% Pure Deep Hydration Korean Sheet Mask

$7.77 $12.95
 

100% Pure Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick

$39.95
 
 

100% Pure Blood Orange Cleansing Balm

$59.95
100% Pure BB Cream swatch in Shade 10 Luminous
100% Pure BB Cream swatch in Shade 20 Aglow
100% Pure BB Cream swatch in Shade 30 Radiance
Save 10%

100% Pure BB Cream

$55.21 $64.95
 
 
 Save 10%

100% Pure Long Last Liquid Eye Liner

$40.45 $44.95
 
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser
100% Pure Fruit Pigmented® Tinted Moisturiser

100% Pure Fruit Pigmented® Tinted Moisturiser

From $41.97
 
 

100% Pure Kelp & Mint Volumizing Shampoo

From $34.95
 

100% Pure Creamy Long Last Eye Liner

$39.95
 
 

100% Pure Bright Eyes Mask

$12.95
 

100% Pure Multi-Vitamin Healthy Hair De-Frizz Serum

Sold Out
 

100% Pure Honey & Virgin Coconut Restorative Conditioner

From $34.95
 

100% Pure Bakuchiol Moisturiser

$69.95
 

100% Pure Fruit Pigmented® Eye Shadow

$29.95
 

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