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Susie Wang, founder of 100% Pure

100% Pure

100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.

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Save 30%

100% Pure Maracuja Volumising Mascara

$27.96 $39.95
4.4
Rated 4.4 out of 5 stars
142 Reviews
 
 

100% Pure Fruit Pigmented® Ultra Lengthening Mascara

From $27.96
4.8
Rated 4.8 out of 5 stars
22 Reviews
 
 

100% Pure Fruit Pigmented Lip Glaze

$39.95
4.7
Rated 4.7 out of 5 stars
12 Reviews
 
 
Save 50%

100% Pure Collagen Boost Korean Sheet Mask

$6.47 $12.95
4.5
Rated 4.5 out of 5 stars
33 Reviews
 
Save 30%

100% Pure Burdock & Neem Healthy Scalp Shampoo

From $24.46 $34.95
4.9
Rated 4.9 out of 5 stars
14 Reviews
100% Pure Green Tea Fiber Brow Builder
100% Pure Green Tea Fiber Brow Builder
Save 30%

100% Pure Green Tea Fiber Brow Builder

$27.96 $39.95
4.8
Rated 4.8 out of 5 stars
12 Reviews
 
 
Save 50%

100% Pure Deep Hydration Korean Sheet Mask

$6.47 $12.95
4.7
Rated 4.7 out of 5 stars
29 Reviews
 

100% Pure Coffee Bean Caffeine Brightening Eye Cream

From $24.95
4.4
Rated 4.4 out of 5 stars
230 Reviews
100% Pure Burdock & Neem Healthy Scalp Conditioner

100% Pure Burdock & Neem Healthy Scalp Conditioner

From $34.95
4.5
Rated 4.5 out of 5 stars
24 Reviews
 
Save 40%

100% Pure Long Last Liquid Eye Liner

$26.97 $44.95
4.9
Rated 4.9 out of 5 stars
15 Reviews
 
 

100% Pure Does It All Korean Sheet Mask

$12.95
4.7
Rated 4.7 out of 5 stars
15 Reviews
 
Save 45%

100% Pure BB Cream

$32.48 $64.95
4.3
Rated 4.3 out of 5 stars
56 Reviews
 

100% Pure Fruit Pigmented® Lip Gloss

Sold Out
4.7
Rated 4.7 out of 5 stars
18 Reviews
 

100% Pure Blood Orange Cleansing Balm

Sold Out
4.5
Rated 4.5 out of 5 stars
60 Reviews
 

100% Pure Bright Eyes Mask

From $12.95
4.3
Rated 4.3 out of 5 stars
52 Reviews

100% Pure Honey and Virgin Coconut Restorative Shampoo

Sold Out
4.8
Rated 4.8 out of 5 stars
18 Reviews
 

100% Pure Kelp & Mint Volumizing Shampoo

From $34.95
4.9
Rated 4.9 out of 5 stars
21 Reviews
 
Save 45%

100% Pure Bakuchiol Face Serum

From $39.98 $79.95
4.9
Rated 4.9 out of 5 stars
26 Reviews
 
Save 60%

100% Pure Cherry Lip Balm

$6.78 $16.95
4.9
Rated 4.9 out of 5 stars
33 Reviews
 
Save 25%

100% Pure Bakuchiol Moisturiser

$48.97 $69.95
4.7
Rated 4.7 out of 5 stars
19 Reviews
100% Pure Yuzu & Pomelo Glossing Shampoo

100% Pure Yuzu & Pomelo Glossing Shampoo

From $34.95
4.9
Rated 4.9 out of 5 stars
27 Reviews
 

100% Pure Fruit Pigmented® Eye Shadow

$29.95
4.7
Rated 4.7 out of 5 stars
38 Reviews
 
 

100% Pure Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick

$39.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 

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