Davids is a premium natural oral care brand, founded by Eric David Buss. After finding that most "natural" toothpastes on the market still contained ingredients he wasn't happy with, he spent four years developing his own formula before launching Davids in 2015. The range is fluoride-free, SLS-free, EWG Verified and Leaping Bunny certified, with no artificial colours, flavours or preservatives, and comes in plastic-free packaging. The whitening, antiplaque and sensitive formulas all contain hydroxyapatite.
