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Susie Wang, founder of 100% Pure

100% Pure

100% Pure is the OG of clean beauty, founded in 1999 by Susie Wang (pictured here). Made in California and certified cruelty-free the range includes skincare, body care, haircare & cosmetics coloured fruit pigments (a technology they have patented). Their best seller is the Coffee Bean Caffeine Eye Cream which has reached global cult status for brightening dark circles, reducing puffy eyes & smoothing lines.

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100% Pure Gingerade Hand Buttercream

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4.9
Rated 4.9 out of 5 stars
21 Reviews

100% Pure Fermented Rice Water Cleanser

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4.1
Rated 4.1 out of 5 stars
22 Reviews
 
Save 45%

100% Pure Calendula Flower Cleansing Milk

$22.48 $44.95
4.8
Rated 4.8 out of 5 stars
25 Reviews
 

100% Pure Tea Tree Concentrated Spot Treatment

$39.95
4.9
Rated 4.9 out of 5 stars
23 Reviews

100% Pure Long Last Brows

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4.7
Rated 4.7 out of 5 stars
39 Reviews
 
 

100% Pure Hydra Drench Cream

$44.95
4.4
Rated 4.4 out of 5 stars
33 Reviews
 

100% Pure Fermented Rice Water Toner

$59.95
4.5
Rated 4.5 out of 5 stars
36 Reviews

100% Pure Coffee Bean Face Serum

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4.9
Rated 4.9 out of 5 stars
18 Reviews
 

100% Pure Virgin Coconut Moisturising Milk Foam Cleanser

$44.95
4.1
Rated 4.1 out of 5 stars
29 Reviews
 

100% Pure Vanilla Bean Shower Gel

$39.95
4.6
Rated 4.6 out of 5 stars
17 Reviews

100% Pure Vanilla Bean Nourishing Body Cream

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4.6
Rated 4.6 out of 5 stars
30 Reviews
 
Save 45%

100% Pure Retinol PM Eye Cream

$34.98 $69.95
4.2
Rated 4.2 out of 5 stars
32 Reviews
 

100% Pure Charcoal Konjac Sponge

$29.95
4.6
Rated 4.6 out of 5 stars
15 Reviews
 
Save 45%

100% Pure Intensive Nourishing Facial Oil

$32.48 $64.95
4.9
Rated 4.9 out of 5 stars
27 Reviews
 

100% Pure Fruit Pigmented® Cream Foundation

$69.95
4.4
Rated 4.4 out of 5 stars
17 Reviews
 
 

100% Pure French Lavender Shower Gel

$39.95
4.8
Rated 4.8 out of 5 stars
30 Reviews
 

100% Pure Blood Orange Nourishing Body Cream

$39.95
4.5
Rated 4.5 out of 5 stars
18 Reviews
 
Save 25%

100% Pure Bakuchiol Cleanser

$34.97 $49.95
4.8
Rated 4.8 out of 5 stars
22 Reviews

100% Pure Fruit Pigmented 2nd Skin Corrector - Green

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4.7
Rated 4.7 out of 5 stars
21 Reviews
 

100% Pure Sake Cloud Foam Cleanser

$49.95
4.5
Rated 4.5 out of 5 stars
8 Reviews

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