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Skincare
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Hair Care
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Smiling woman with long brown hair wearing a floral dress stands against a plain light pink background. She has one hand on her hip and looks confidently at the camera.

Natural Hair Care

From roots to ends, I’ve got you. Every natural shampoo, serum and strand-saver here passes my no-compromise clean check. No sneaky silicones, no phenoxyethanol, no greenwashing.

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August sitewide gift with purchase
A red tube labeled 100% Pure Glossy Locks Sour Cherry Clarifying Shampoo showcases a simple cherry and leaf design, spotlighting its sulfate-free formula with nourishing sour cherry extract.
 
 Bonus

100% Pure Glossy Locks Sour Cherry Clarifying Shampoo

$39.95
A tube of 100% Pure Glossy Locks Multi-Vitamin Healthy Hair Shampoo with black text and botanical illustrations on an orange-pink background, featuring a white flip-top cap—perfect as a nourishing biotin shampoo for healthy hair.
 
 Bonus

100% Pure Glossy Locks Multi-Vitamin Healthy Hair Shampoo

$39.95
An orange tube of 100% Pure Multi-Vitamin Healthy Hair Conditioner, a nourishing biotin formula with black and white fruit illustrations, clear flip-top cap, and product text.
 
 Bonus

100% Pure Multi-Vitamin Healthy Hair Conditioner

$39.95
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.
Bonus

100% Pure Burdock and Neem Healthy Scalp Shampoo

$39.95
A white tube of 100% Pure Burdock and Neem Healthy Scalp Conditioner, featuring a large purple thistle flower graphic and a light pink label. This sulfate-free conditioner by 100% Pure promotes a healthy scalp.
 
 Bonus

100% Pure Burdock and Neem Healthy Scalp Conditioner

$39.95
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 
 Bonus

100% Pure Kelp & Mint Volumising Shampoo

$39.95
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
Bonus

100% Pure Kelp & Mint Volumising Conditioner

From $39.95
A white tube of 100% Pure Coconut Milk Restorative Shampoo with silver palm leaf designs stands upright on a plain background, showcasing this nourishing shampoo.
 
 Bonus

100% Pure Coconut Milk Restorative Shampoo

$39.95
A pump bottle of 100% Pure Honey & Virgin Coconut Restorative Conditioner by 100% Pure, sulfate-free, with pink-accented labeling and cracked coconut imagery on the packaging.
A tube of 100% Pure Honey & Virgin Coconut Restorative Conditioner features a coconut image, light pink label with product details, and a sulfate-free formula that nourishes hair for healthy results.
A pump bottle of 100% Pure Honey & Virgin Coconut Restorative Conditioner by 100% Pure, sulfate-free, with pink-accented labeling and cracked coconut imagery on the packaging.
Bonus

100% Pure Honey & Virgin Coconut Restorative Conditioner

From $39.95
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
A peach-colored tube of 100% Pure Glossy Locks Moisture Drench Shampoo, a natural moisturizing shampoo featuring minimalist leaf and peach graphics on the packaging, displayed against a white background.
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
Bonus

100% Pure Glossy Locks Moisture Drench Shampoo

From $39.95
A bottle of 100% Pure Glossy Locks Moisture Drench Conditioner with a pump, made for dry hair, featuring a minimalist leaf pattern and peach outline on a light pink label.
An 8 fl oz / 236 ml pink tube of 100% Pure Glossy Locks Moisture Drench Conditioner stands upright on a white background, featuring a minimalist leaf design. This hydrating conditioner is ideal for dry hair.
A bottle of 100% Pure Glossy Locks Moisture Drench Conditioner with a pump, made for dry hair, featuring a minimalist leaf pattern and peach outline on a light pink label.
Bonus

100% Pure Glossy Locks Moisture Drench Conditioner

From $39.95
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
Bonus

100% Pure Glossy Locks Grow More Shampoo

From $39.95
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
An upright 8 fl oz (236 ml) white tube of 100% Pure Glossy Locks Grow More Conditioner with delicate leaf and flower line art, set against a plain white background, ideal for anyone seeking fuller, more voluminous hair.
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
Bonus

100% Pure Glossy Locks Grow More Conditioner

From $39.95
A white tube labeled 100% Pure Yuzu & Pomelo Glossing Shampoo, featuring grapefruit and green leaves images, plus pink text highlighting its natural formula.
 
 Bonus

100% Pure Yuzu & Pomelo Glossing Shampoo

$39.95
A peach-colored tube of 100% Pure Yuzu & Pomelo High Shine Conditioner, a sulfate-free conditioner featuring black text and botanical illustrations on the front.
 
 Bonus

100% Pure Yuzu & Pomelo High Shine Conditioner

$39.95
A clear pump bottle of 100% Pure Glossy Locks Glossing Shampoo, with a white label featuring a minimalist line drawing of pomegranate branches and leaves.
A light pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Shampoo by 100% Pure, with a flip-top cap and simple line art of pomegranate branches and fruit.
A clear pump bottle of 100% Pure Glossy Locks Glossing Shampoo, with a white label featuring a minimalist line drawing of pomegranate branches and leaves.
Bonus

100% Pure Glossy Locks Glossing Shampoo

From $39.95
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.
Bonus

100% Pure Glossy Locks Glossing Conditioner

$39.95
A bottle of 100% Pure Glossy Locks Repair Shampoo with a pump dispenser features the 100% Pure brand, minimalist hairline artwork, and black, brown, and pink text on a white label.
A translucent 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Repair Shampoo by 100% Pure features brown accents, an abstract hair design, and text on the front.
A bottle of 100% Pure Glossy Locks Repair Shampoo with a pump dispenser features the 100% Pure brand, minimalist hairline artwork, and black, brown, and pink text on a white label.
Bonus

100% Pure Glossy Locks Repair Shampoo

From $39.95
A bottle of 100% Pure Glossy Locks Repair Conditioner with a pump, mint green label featuring abstract black and peach lines, and black text.
An 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Repair Conditioner by 100% Pure, featuring a minimalist design with stylized graphics and text on a white background.
A bottle of 100% Pure Glossy Locks Repair Conditioner with a pump, mint green label featuring abstract black and peach lines, and black text.
Bonus

100% Pure Glossy Locks Repair Conditioner

From $39.95
A 59ml peach-colored tube of 100% Pure Multi-Vitamin Healthy Hair Leave-In Conditioner, featuring botanical illustrations and a white cap, is displayed against a white background.
 
 50% Off

100% Pure Multi-Vitamin Healthy Hair Leave-In Conditioner 59ml

$17.48 $34.95
A brown glass bottle with a white pump and pink label reading "100% Pure Rosemary Grow Hair Serum 30ml," infused with rosemary and castor oils for hair growth, featuring decorative rosemary illustrations.
 
 Bonus

100% Pure Rosemary Grow Hair Serum 30ml

$39.95
100% Pure Pro-Vitamin B5 Smooth Hair Serum 40ml, natural hair care
 

100% Pure Pro-Vitamin B5 Smooth Hair Serum 40ml

$59.95
A blue bottle of Andalou Naturals Argan Stem Cell Age Defying Shampoo, 340ml, for thinning hair and featuring a geometric patterned label.
 

Andalou Naturals Argan Stem Cell Age Defying Shampoo 340ml

$24.95

After 15 Years Selling Natural Hair Care, This Is My Routine

This morning I washed my hair, and while my hair was still damp, I used the Dr. Bronner's Lavender Hair Cream.

  1. 1

    100% Pure Glossy Locks Sour Cherry Clarifying Shampoo

    In the shower

    The shampoo is very clarifying and smells amazing.

  2. 2

    100% Pure Multi-Vitamin Healthy Hair Conditioner

    In the shower

    The conditioner is really thick and creamy.

  3. 3

    Weleda Revitalising Hair Tonic With Rosemary

    My absolute secret weapon · after blow drying

    It is so easy to use. I run it straight down my part, then part the other side and do the same. I do it after I blow dry my hair and then massage it in. It's a watery consistency so it doesn't look or feel greasy at all. It just soaks right in.

  4. 4

    Vanessa Megan Anti-Frizz Smoothing Serum with Hyaluronic Acid

    My other secret weapon · after blow drying

    And again, it is not oily or greasy. It's actually a gel. I use a dropper full, and because it's water based, even if you use too much it won't make your hair greasy.

My NO List bans a lot of things you will still find in haircare at other natural stores, including phenoxyethanol, silicones and behentrimonium chloride. It is why you will see some brands here in part and not in full. I don't stock the Acure conditioners because they contain behentrimonium chloride, and I don't stock the full Andalou Naturals range because some of it contains phenoxyethanol.
Talking Clean with Irene

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