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100% Pure Fruit Pigmented Healthy Foundation

30% off the entire range of 100% Pure products. Auto applied at checkout.

4.3
Rated 4.3 out of 5 stars
73 Reviews
$74.95
ColorAlpine Rose

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  • Description
  • Size
  • Ingredients
  • How To Use
  • Full-coverage liquid with lightweight feel
  • Natural fruit pigments perfect complexion
  • Velvety matte finish for flawless wear

The 100% Pure Healthy Foundation is the original natural foundation. It contains a complexion perfecting formulation of super fruits, vitamins and minerals, coloured with fruit pigments. This natural foundation has a creamy liquid consistency that feels light on the skin and provides a full coverage and flawless velvety matte finish.

Made in the USA, Vegan.

30mls

Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Mica, Squalane (Olive), Coco-Caprylate/Caprate (Coconut Derived), Organic Helianthus Annuus (Organic Sunflower) Seed Oil, Polyhydroxystearic Acid (Castor Seed Oil Derived), Heptyl Undecylenate (Castor Seed Oil Derived), Diheptyl Succinate (Castor Seed Oil Derived), Polyglyceryl-2 Oleate (Vegetable Oleic Acid), Glycerin (Vegetable), C13-15 Alkane (Plant Derived), C15-19 Alkane (Plant Derived), Triheptanoin (Plant Fat Derived), Hydrogenated Polyfarnesene (Sugar Derived), Polyglyceryl-3 Polyricinoleate (Castor Seed Oil Derived), Polyglyceryl-2 Stearate (Glycerin and Coconut Derived), Sambucus Nigra (Elderberry) Fruit Extract, Euterpe Oleracea (Acai Berry) Fruit Extract, Camellia Sinensis (Matcha Green Tea) Leaf Powder, Activated (Coconut) Charcoal, Theobroma Cacao (Cocoa) Extract, Beta Vulgaris (Beet) Root Extract, Myrciaria Dubia (Camu Camu) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Tocopherol (Vitamin E), Kaolin (Clay), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Disteardimonium Hectorite (Clay Mineral Hectorite), Capryloyl Glycerin/Sebacic Acid Copolymer (Coconut and Castor Seed Oil Derived), Octyldodecanol (Coconut Oil Derived), Octyldodecyl Xyloside (Sugar and Coconut Derived), C9-12 Alkane (Plant Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Benzyl Alcohol (Naturally Occurring in Essential Oils). May Contain: CI 77891, CI 77499, CI 77491, CI 77492

This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty-Free Kabuki Brush for an ultra-matte finish.

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4.3
Rated 4.3 out of 5 stars
Based on 73 reviews
Total 5 star reviews: 40 Total 4 star reviews: 24 Total 3 star reviews: 3 Total 2 star reviews: 6 Total 1 star reviews: 0
88%would recommend this product
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73 reviews
  • K
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Nice colour

    The colour is so nice for winter, but agree it is a bit drying. I mix with an oil or a shinier bb. But won't rebuy as it's not quite right for my skin.

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  • N
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Full coverage

    Very good coverage, I use an oil under to help it spread and not cling to dry spots

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  • Tahlia C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    White Peach

    This foundation works well with my combination oily - normal skin. I've had to experiment with the application, but this foundation first caught my attention on a really good beauty blog where the girl explained the application for different skin types. I think it takes a bit of time getting used to wearing more natural products like this one, but this foundation really works for me - I use a combination of two colours or two 100% pure foundations - I find this foundation gives good coverage but I still use with a concealer.

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  • LindsayL
    Verified Buyer
    Rated 3 out of 5 stars
    Too dry for my mature skin

    Didnt work for my skin. Water foundation is my fav! On another note, I really wish 100% pure would have a good way to match the right shade. I asked a rep what color in the Healthy Foundation would match Warm 3.0 in the Water foundation line. She told me peach bisque. But as you can see in the photo, those are not even close. I was offered a replacement, which I greatly appreciate! I then tried White Peach, which was a much closer match. And Its a great color, but too drying for me.

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  • LaurenV
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Favorite Foundation

    This is my absolute favorite foundation. I have medium toned skin with a neutral to warm undertone. In the summer I use toffee and in the winter months peach bisque.

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