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Skincare
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A jar of 100% Pure Blood Orange Cleansing Balm sits open next to its packaging with blood orange illustrations, on an orange and pink surface with a paper orange slice decor.

100% Pure - Natural Skincare, Hair, Body & Cosmetics

100% Pure is a natural cosmetics and beauty brand founded in California in 2005. The brand sets new standards in clean beauty through innovative formulations, maintaining strict purity standards to ensure all products are free from harmful chemicals while delivering high-performance results.

🎁

Save up to 30% on select 100% Pure + FREE Gift Set when you spend $149+

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Promotional image displaying several Weleda Skin Food sample products with the text All This FREE When You Spend $99+ on a peach-colored background with green decorative flowers.
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A single, bold black brushstroke sweeps up diagonally on white, with rough edges and bristle texture—evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A bold, black brushstroke with jagged edges sweeps diagonally upward on white, evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A thick, textured black brushstroke sweeps upward on white, with visible bristle marks and pointed ends, evoking the bold effect of 100% Pure Maracuja Mascara 10g by 100% Pure—a water-resistant formula ideal for sensitive eyes.
20% Off

100% Pure Maracuja Mascara 10g

4.4
Rated 4.4 out of 5 stars
150 Reviews
$35.96 $44.95
 
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
20% Off

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$35.96 $44.95
 
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.
Bonus

100% Pure Burdock and Neem Healthy Scalp Shampoo

5.0
Rated 5.0 out of 5 stars
20 Reviews
$39.95
A 2.5g tube of 100% Pure Fruit Pigmented® Lip Glaze stands upright, featuring a metallic case with white strawberry illustrations and "100% Pure" text near the base, set against a white background.
A 100% Pure Fruit Pigmented® Lip Glaze 2.5g in Coraline with the cap off and a red swatch behind it. The silver tube has a decorative fruit pattern and the brand name, 100% Pure.
A metallic tube of 100% Pure Fruit Pigmented® Lip Glaze 2.5g by 100% Pure, featuring a floral design and deep red Rhubarb shade. A color swatch is displayed behind the tube on a white background.
Bonus

100% Pure Fruit Pigmented® Lip Glaze 2.5g

4.7
Rated 4.7 out of 5 stars
15 Reviews
$39.95
 
A white tube of 100% Pure Coffee Bean Caffeine Brightening Eye Cream by 100% Pure, featuring black text and a small floral design—an effective eye cream with caffeine that helps reduce puffiness.
 
 15% Off

100% Pure Coffee Bean Caffeine Brightening Eye Cream

4.4
Rated 4.4 out of 5 stars
234 Reviews
From $34.95
100% Pure Long Last Liquid Eye Liner 7ml is a water-resistant eyeliner with a brush applicator, silver cap, and black bottle adorned with gold floral designs and the 100% Pure brand name.
A bold, black, curved line with pointed tips on a white background—reminiscent of the dramatic effect achieved with 100% Pure Long Last Liquid Eye Liner 7ml.
Two brown, textured brushstrokes on white—one larger and curved above a smaller—mimic abstract brows, artistically evoking the fluid precision of 100% Pure Long Last Liquid Eye Liner 7ml.
Two bold, metallic plum lines—one thinner and shorter above the other—resembling vegan eyeliner strokes, are drawn on white, showcasing 100% Pure Long Last Liquid Eye Liner 7ml.
Bonus

100% Pure Long Last Liquid Eye Liner 7ml

4.6
Rated 4.6 out of 5 stars
126 Reviews
$44.95
 
A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) stands with its metallic-capped wand applicator beside it, featuring the 100% Pure logo to highlight its natural, vegan ingredients.
A 4.17ml tube of 100% Pure Fruit Pigmented® Lip Gloss by 100% Pure, shown with its applicator resting on a nude gloss swatch labeled Naked.
The 100% Pure Fruit Pigmented® Lip Gloss 4.17ml by 100% Pure, labeled Pink Caramel, features a vegan formula made from natural ingredients with its applicator resting on a warm caramel-pink swatch against a white background.
An open tube of 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with a wand applicator is displayed against a mauve smear on white. The brand name, 100% Pure, appears below the image.
A 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with an applicator wand sits beside a swatch of its natural formula, with "Strawberry" written below. The gloss is by 100% Pure.
A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) in red with a wand applicator, some gloss swiped beside it and labeled Pomegranate Wine, is shown on a white background.
Bonus

100% Pure Fruit Pigmented® Lip Gloss 4.17ml

4.4
Rated 4.4 out of 5 stars
22 Reviews
$39.95
 
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, featuring a shiny red casing and a mauve-pink lipstick bullet, stands upright against a white background.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick in Peony (true, pale pink) is shown beside its shiny pink, cursive-inscribed cap. Brand: 100% Pure. Size: 4.5g.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, a vegan lipstick with a metallic pink cap and floral design, is shown next to a swatch of its Calendula (coral pink nude) shade enriched with pomegranate oil.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in Foxglove (berry pink mauve) sits uncapped beside a color smear. The shiny metallic case is embellished with floral designs. Brand: 100% Pure.
A fair-skinned, brown-haired woman in a headscarf gazes at the camera, wearing winged eyeliner and 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. A beauty mark is visible on her cheek. "Bee Balm" text appears in the corner.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. She has winged eyeliner and looks to the side. "Buttercup" is written in white text at the lower left.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g) in deep pink-nude, shade Clover, stands beside its floral cap with a swatch of the color smeared behind the vegan lipstick tube.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, shown in cool deep wine "Black Rose" shade with a matching tube and swatch behind it. Text reads: “Black Rose (a cool, deep wine).”.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in bright blood red, cap off to reveal the bullet. The floral cap and a smear of color are visible. Text: Poppy (a bright, blood red), by 100% Pure.
A deep pink 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, vegan, with its cap removed and placed beside the shiny metallic pink tube, shown against a white background.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g), in Magnolia—a bright bubblegum-coral—comes in a shiny red tube with cursive script, shown open with the cap beside it; delivers bold color and moisturising comfort.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in a bright pink “Primrose” shade is shown open beside its cap, with a metallic tube and a lipstick swatch displayed behind it.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in deep red-coral with the cap off, shown beside a Hibiscus shade swatch. Vegan formula, enriched with pomegranate oil for a moisturising finish.
20% Off

100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g

4.6
Rated 4.6 out of 5 stars
65 Reviews
$35.96 $44.95
 
A white tube labeled 100% Pure Yuzu & Pomelo Glossing Shampoo, featuring grapefruit and green leaves images, plus pink text highlighting its natural formula.
 
 Bonus

100% Pure Yuzu & Pomelo Glossing Shampoo

4.9
Rated 4.9 out of 5 stars
29 Reviews
$39.95
A white tube of 100% Pure Coconut Milk Restorative Shampoo with silver palm leaf designs stands upright on a plain background, showcasing this nourishing shampoo.
 
 Bonus

100% Pure Coconut Milk Restorative Shampoo

4.8
Rated 4.8 out of 5 stars
20 Reviews
$39.95
A white tube of 100% Pure Burdock and Neem Healthy Scalp Conditioner, featuring a large purple thistle flower graphic and a light pink label. This sulfate-free conditioner by 100% Pure promotes a healthy scalp.
 
 Bonus

100% Pure Burdock and Neem Healthy Scalp Conditioner

4.6
Rated 4.6 out of 5 stars
26 Reviews
$39.95
A silver packet from 100% Pure holds two bright green crescent-shaped hydrogel eye masks, called 100% Pure Bright Eyes Masks, made to de-puff and brighten dark undereye circles.
 
 20% Off

100% Pure Bright Eyes Masks

4.3
Rated 4.3 out of 5 stars
55 Reviews
From $11.88 $14.85
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 
 Bonus

100% Pure Kelp & Mint Volumising Shampoo

4.9
Rated 4.9 out of 5 stars
24 Reviews
$39.95
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
Bonus

100% Pure Glossy Locks Grow More Shampoo

4.8
Rated 4.8 out of 5 stars
29 Reviews
From $39.95
An orange tube of 100% Pure Multi-Vitamin Healthy Hair Conditioner, a nourishing biotin formula with black and white fruit illustrations, clear flip-top cap, and product text.
 
 Bonus

100% Pure Multi-Vitamin Healthy Hair Conditioner

5.0
Rated 5.0 out of 5 stars
1 Review
$39.95
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.
A creamy, light beige swatch of 100% Pure BB Cream 30ml in shade Light 10 (Luminous) blends seamlessly on a white background, showcasing its makeup-skincare hybrid formula.
A creamy, medium beige 100% Pure BB Cream 30ml with a slight orange undertone and natural ingredients. This makeup-skincare hybrid shade is labeled: “Medium 20 (Aglow)”.
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.
Bonus

100% Pure BB Cream 30ml

4.2
Rated 4.2 out of 5 stars
58 Reviews
From $15.00
 
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.
Bonus

100% Pure Kelp & Mint Volumising Conditioner

4.5
Rated 4.5 out of 5 stars
36 Reviews
From $39.95
A 5ml tube of 100% Pure Lip Caramel features a metallic silver cap, transparent body with mauve-pink shade, and a white script label. This standout vegan liquid lipstick is crafted by 100% Pure.
Close-up of two sets of lips wearing a soft peachy-nude, vegan 100% Pure Lip Caramel 5ml by 100% Pure with creamy texture; the word Butterchew appears in white text in the lower left corner.
Close-up images of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a full coverage, glossy, vibrant cherry red vegan liquid lipstick, shown from two angles with "Cherry Cordial" text at the bottom.
Close-up comparison of two sets of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a glossy, mauve-pink vegan liquid lipstick, showing its full coverage and finish across different skin tones.
Close-up of lips wearing 100% Pure Lip Caramel 5ml, a pinkish-brown vegan liquid lipstick. Images show different lighting or finishes. "Rum Nougat" text is displayed in the bottom left corner. Brand: 100% Pure.
Two close-up images of lips wearing glossy red lipstick, each showcasing a different shade of 100% Pure Lip Caramel 5ml by 100% Pure for full coverage. “Red Velvet” appears in white text on the bottom left.
Close-up shots showing lips wearing 100% Pure Lip Caramel (5ml) by 100% Pure—a shiny, rosy-brown, full coverage liquid lipstick. Top and bottom images differ in lighting or angles. “Truffle” appears in white text at the lower left.
20% Off

100% Pure Lip Caramel 5ml

4.0
Rated 4.0 out of 5 stars
2 Reviews
$39.96 $49.95
 
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.
A creamy, vegan swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Alpine Rose (light peachy-beige) sits on a white background, offering natural coverage.
A swipe of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in White Peach gives natural, creamy peach-toned coverage against a white background.
A smooth, curved swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Peach Bisque is displayed on a white background, highlighting its natural coverage.
A creamy swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Golden Peach on a white background, labeled "Golden Peach" below, offers natural coverage with a vegan formula from 100% Pure.
A smooth, glossy swipe of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Toffee delivers vegan, natural medium brown coverage on a white background.
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.
Bonus

100% Pure Fruit Pigmented® Tinted Moisturiser 30ml

4.7
Rated 4.7 out of 5 stars
30 Reviews
$59.95
 
A clear spray bottle of 100% Pure Rose Water Face Mist 100ml, with a white cap, holds light yellow liquid. The label has a rose image and states it's a natural, vegan facial toner and makeup setting spray.
 
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100% Pure Rose Water Face Mist 100ml

4.9
Rated 4.9 out of 5 stars
28 Reviews
$44.95
A peach-colored tube of 100% Pure Yuzu & Pomelo High Shine Conditioner, a sulfate-free conditioner featuring black text and botanical illustrations on the front.
 
 Bonus

100% Pure Yuzu & Pomelo High Shine Conditioner

4.1
Rated 4.1 out of 5 stars
13 Reviews
$39.95
A brown glass bottle with a white pump and pink label reading "100% Pure Rosemary Grow Hair Serum 30ml," infused with rosemary and castor oils for hair growth, featuring decorative rosemary illustrations.
 
 Bonus

100% Pure Rosemary Grow Hair Serum 30ml

4.7
Rated 4.7 out of 5 stars
21 Reviews
$39.95
A red tube labeled 100% Pure Glossy Locks Sour Cherry Clarifying Shampoo showcases a simple cherry and leaf design, spotlighting its sulfate-free formula with nourishing sour cherry extract.
 
 Bonus

100% Pure Glossy Locks Sour Cherry Clarifying Shampoo

3.3
Rated 3.3 out of 5 stars
3 Reviews
$39.95