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Skincare
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100% Pure - Natural Skincare, Hair, Body & Cosmetics

100% Pure - Natural Skincare, Hair, Body & Cosmetics

100% Pure is a natural cosmetics and beauty brand founded in California in 2005. The brand sets new standards in clean beauty through innovative formulations, maintaining strict purity standards to ensure all products are free from harmful chemicals while delivering high-performance results.

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A 10g tube of 100% Pure Maracuja Oil Volumising Mascara stands upright, cap and wand removed, featuring a floral design. The tube reads "Mascara, Oil Mascara"—a volumising mascara ideal for sensitive eyes.
A single, thick black brushstroke with textured edges, angled upward on white, evokes the bold volumising effect of 100% Pure Maracuja Oil Volumising Mascara 10g.
A black brushstroke with uneven, textured edges curving upward on a white background, evoking the bold volume and gentle formula of 100% Pure Maracuja Oil Volumising Mascara 10g, perfect for sensitive eyes.
A single, bold black brushstroke arcs upward on white, with textured bristle marks and uneven edges—evoking the dramatic impact of 100% Pure Maracuja Oil Volumising Mascara 10g.

100% Pure Maracuja Oil Volumising Mascara 10g

4.4
Rated 4.4 out of 5 stars
148 Reviews
$44.95
 
A silver tube of 100% Pure Ultra Lengthening Mascara 10g, featuring a floral design and shown upright with its black wand applicator removed. Ideal for sensitive eyes and made with fruit pigments.
A thick streak of 100% Pure Ultra Lengthening Mascara 10g is brushed over a white background, fading at the edge—ideal for sensitive eyes wanting bold, defined lashes.
A dark, textured brushstroke of 100% Pure Ultra Lengthening Mascara 10g spreads on a white background, revealing thick, glossy lines—ideal for those with sensitive eyes.
A thick, textured black brushstroke—evoking the look of 100% Pure Ultra Lengthening Mascara 10g for sensitive eyes—smudges across a white background, showing visible ridges and soft fading edges on the left.
A textured swipe of 100% Pure Ultra Lengthening Mascara 10g in metallic dark gray is spread horizontally across a white background.

100% Pure Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$44.95
 
A white tube labeled "100% Pure Burdock & Neem Healthy Scalp Shampoo" features botanical illustrations and bilingual text. This clarifying shampoo promotes a healthy scalp with burdock and neem.
 
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100% Pure Burdock & Neem Healthy Scalp Shampoo

4.9
Rated 4.9 out of 5 stars
19 Reviews
$39.95
A silver tube of 100% Pure Lip Glaze with floral designs and branding, its cap off to reveal a pinkish-mauve shade enriched with avocado and cocoa butter for extra nourishment.
 
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100% Pure Lip Glaze

4.7
Rated 4.7 out of 5 stars
14 Reviews
$33.96 $39.95
 
A white tube labeled 100% Pure Coffee Bean Caffeine Brightening Eye Cream 30ml with coffee cherries and rosehip oil illustrations stands upright on a white background, emphasizing its energizing formula for dark circles.
 
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100% Pure Coffee Bean Caffeine Brightening Eye Cream 30ml

4.4
Rated 4.4 out of 5 stars
233 Reviews
$46.71 $54.95
100% Pure Long Last Liquid Eye Liner is a water-resistant liquid eyeliner with a thin brush for sensitive eyes. It comes in a black bottle with gold floral designs and "100% Pure" text, plus a silver cap displaying the brand logo.
 

100% Pure Long Last Liquid Eye Liner

4.6
Rated 4.6 out of 5 stars
126 Reviews
$44.95
 
A tube of 100% Pure Lip Gloss with a rose gold cap, botanical design, and clear body revealing pink-mauve gloss, enriched with vitamin E and pomegranate oil for nourishment.
Close-up of lips with ultra shiny 100% Pure Lip Gloss enriched with vitamin E applied using a doe-foot applicator. "Naked" appears in white text at the bottom left.
Close-up of lips with 100% Pure Lip Gloss in a light pinkish nude shade, enriched with vitamin E. The shade “Pink Caramel” is labeled in white text at the bottom.
A close-up of lips being applied with 100% Pure Lip Gloss using a wand. Infused with vitamin E for hydration, the lips appear glossy and moisturized. The word Mauvely is in white at the bottom left corner.
Close-up of glossy lips being coated with 100% Pure Lip Gloss, an ultra shiny formula infused with pomegranate oil, applied with a wand. The word "Strawberry" appears in white text at the bottom left corner.
Close-up of glossy lips as a person applies 100% Pure Lip Gloss enriched with pomegranate oil using a wand applicator. The words Pomegranate Wine are written at the bottom of the image.

100% Pure Lip Gloss 4.17ml

4.5
Rated 4.5 out of 5 stars
20 Reviews
$39.95
 
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick in a satin nude pink shade, featuring a shiny metallic red casing, stands upright against a plain white background.
A woman with bangs and a brown headscarf applies 100% Pure Pomegranate Oil Moisturising Lipstick in a satin pink shade. She has light skin, winged eyeliner, and "Buttercup" is written in white at the image’s bottom left.
A fair-skinned woman with dark hair, bangs, and a headscarf looks confidently at the camera, wearing winged eyeliner and pink lips. Text in the corner reads 100% Pure Pomegranate Oil Moisturising Lipstick—an anti-ageing lipstick.
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100% Pure Pomegranate Oil Moisturising Lipstick

4.6
Rated 4.6 out of 5 stars
65 Reviews
$31.46 $44.95
 
A white tube labeled 100% Pure Yuzu & Pomelo Glossing Shampoo, featuring grapefruit and green leaves images, plus pink text highlighting its natural formula.
 

100% Pure Yuzu & Pomelo Glossing Shampoo

4.9
Rated 4.9 out of 5 stars
28 Reviews
$39.95
A white tube of 100% Pure Coconut Milk Restorative Shampoo with silver palm leaf designs stands upright on a plain background, showcasing this nourishing shampoo.
 

100% Pure Coconut Milk Restorative Shampoo

4.8
Rated 4.8 out of 5 stars
20 Reviews
$39.95
A white tube of 100% Pure Burdock & Neem Healthy Scalp Conditioner with a large purple thistle and light pink label offers a sulfate-free solution for dry, itchy scalp relief.
 

100% Pure Burdock & Neem Healthy Scalp Conditioner

4.6
Rated 4.6 out of 5 stars
26 Reviews
$39.95
A silver foil packet contains two green 100% Pure Bright Eyes Masks, designed to de-puff under eyes and brighten dark circles for a refreshed look.
 
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100% Pure Bright Eyes Mask

4.3
Rated 4.3 out of 5 stars
55 Reviews
From $14.85
A bottle of 100% Pure 2nd Skin Foundation with a rose gold cap and a label stating "Olive Squalane + Fruit Pigments" in English and French, designed for a natural look. The background is plain white.
 
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100% Pure 2nd Skin Foundation

4.6
Rated 4.6 out of 5 stars
27 Reviews
From $13.99 $69.95
 
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 

100% Pure Kelp & Mint Volumising Shampoo

4.9
Rated 4.9 out of 5 stars
24 Reviews
$39.95
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
 

100% Pure Glossy Locks Grow More Shampoo

4.8
Rated 4.8 out of 5 stars
28 Reviews
$39.95
An orange tube of 100% Pure Multi-Vitamin Healthy Hair Conditioner, a nourishing biotin formula with black and white fruit illustrations, clear flip-top cap, and product text.
 

100% Pure Multi-Vitamin Healthy Hair Conditioner

5.0
Rated 5.0 out of 5 stars
1 Review
$39.95
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.
A single swatch of 100% Pure BB Cream 30ml, a peachy-beige makeup and skincare hybrid foundation, is smeared on a white background.
A beige smear of 100% Pure BB Cream 30ml—a liquid makeup-skincare hybrid with medium to full coverage—shown on a white background.

100% Pure BB Cream 30ml

4.2
Rated 4.2 out of 5 stars
58 Reviews
$64.95
 
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.
 

100% Pure Kelp & Mint Volumising Conditioner

4.5
Rated 4.5 out of 5 stars
36 Reviews
$39.95
A tube of 100% Pure Lip Caramel Liquid Lipstick, showing mauve-pink shade in clear packaging with white text and a silver cap, enriched with cocoa butter.
Close-up of two sets of lips wearing creamy, peachy-nude 100% Pure Lip Caramel Liquid lipsticks with cocoa butter. “Butterchew” is shown in white text at the bottom left of the second image.
Close-up of lips wearing two shades of 100% Pure Lip Caramel Liquid lipsticks, both featuring a rich, vibrant color and luminous finish; the bottom shade is labeled Cherry Cordial.
Close-up of lips wearing 100% Pure Lip Caramel Liquid lipstick in glossy, pinkish-mauve shade. In the bottom photo, "Ganache" is displayed in white text in the lower left corner.
Two close-up images of lips showcase the shiny, nude-pink "Rum Nougat" shade from 100% Pure Lip Caramel Liquid lipsticks, enhanced with nourishing pomegranate oil and cocoa butter.
Close-up of two lips wearing 100% Pure Lip Caramel Liquid Lipsticks in “Red Velvet”—top shows a glossy red, bottom a semi-matte finish. Both are infused with nourishing pomegranate oil. “Red Velvet” is in white text at the bottom left.
Two close-up images show lips wearing 100% Pure Lip Caramel Liquid Lipstick in glossy mauve-brown shade "Truffle." Lips look smooth and evenly colored, with “Truffle” in white text on the left of the bottom image.
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100% Pure Lip Caramel Liquid lipsticks

4.0
Rated 4.0 out of 5 stars
2 Reviews
$42.46 $49.95
 
A 30ml rectangular box of 100% Pure Fruit Pigmented® Tinted Moisturiser with apple saccharides, minimalist floral line art, and bilingual text on a white background.
A smear of light, peachy-beige 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml on a white background with "Alpine Rose" text below.
A smear of creamy, light peach-colored 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in the shade White Peach on a white background.
A smooth, peach-colored swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Peach Bisque is displayed on a white background.
A creamy, light tan swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in shade Golden Peach sits on a white background, highlighting this lightweight skin tint's natural, radiant finish.
Sale

100% Pure Fruit Pigmented® Tinted Moisturiser 30ml

4.7
Rated 4.7 out of 5 stars
30 Reviews
$50.96 $59.95
 
A clear spray bottle of 100% Pure Rose Water Face Mist 100ml, with a white cap, holds light yellow liquid. The label has a rose image and states it's a natural, vegan facial toner and makeup setting spray.
 

100% Pure Rose Water Face Mist 100ml

4.9
Rated 4.9 out of 5 stars
26 Reviews
$44.95
A white tube of 100% Pure Yuzu & Pomelo Glossing Conditioner with a pink label and grapefruit imagery offers sulfate-free hydration for shiny, healthy hair.
 

100% Pure Yuzu & Pomelo Glossing Conditioner

4.1
Rated 4.1 out of 5 stars
13 Reviews
$39.95
A brown glass bottle with a white pump and pink label reading "100% Pure Rosemary Grow Hair Serum 30ml," infused with rosemary and castor oils for hair growth, featuring decorative rosemary illustrations.
 

100% Pure Rosemary Grow Hair Serum 30ml

4.8
Rated 4.8 out of 5 stars
20 Reviews
$39.95

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