Clinically proven to decrease wrinkle length by up to 48%, decrease wrinkle depth by up to 26%, increase hydration by up to 31% and increase skin elasticity by up to 29%. In customer studies, 97% agreed it does not cause irritation or breakouts, 93% confirmed there was no product transfer and 93% confirmed it conceals the appearance of redness, imperfections and uneven skin tone.

The INIKA Organic Serum Foundation is the world's first certified organic serum foundation that combines skincare with makeup for buildable full coverage and a soft satin finish that lasts all day. Free from silicone and mineral oil, this lightweight, hydrating foundation feels like skincare whilst blending seamlessly into skin, creating a natural, second-skin effect that blurs imperfections and evens out skin tone without looking cakey. The feather-light fluid texture delivers a natural-looking finish that's perfect for all skin types. Enriched with anti-ageing ingredients including Ceramide and Baobab Seed Extract that replenish the skin's moisture barrier and provide essential nutrients whilst delivering flawless coverage. Dermatologist approved for sensitive skin.

Shade Guide: Bold (fair skin with yellow undertones), Brilliant (light skin with peach undertones), Daring (light skin with yellow undertones), Fearless (light skin with neutral undertones), Gratitude (medium skin with pink undertones), Nourish (medium skin with golden undertones), Purpose (medium skin with peach undertones), Radiant (medium skin with olive undertones), Spirited (deep skin with neutral undertones), Vivid (deep skin with warm undertones).