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Skincare
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100% Pure

100% Pure Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$35.96 $44.95
A silver tube of 100% Pure Ultra Lengthening Mascara 10g, featuring a floral design and shown upright with its black wand applicator removed. Ideal for sensitive eyes and made with fruit pigments.
A thick streak of 100% Pure Ultra Lengthening Mascara 10g is brushed over a white background, fading at the edge—ideal for sensitive eyes wanting bold, defined lashes.
A dark, textured brushstroke of 100% Pure Ultra Lengthening Mascara 10g spreads on a white background, revealing thick, glossy lines—ideal for those with sensitive eyes.
A thick, textured black brushstroke—evoking the look of 100% Pure Ultra Lengthening Mascara 10g for sensitive eyes—smudges across a white background, showing visible ridges and soft fading edges on the left.
A textured swipe of 100% Pure Ultra Lengthening Mascara 10g in metallic dark gray is spread horizontally across a white background.
100% Pure

100% Pure Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$35.96 $44.95

A natural lengthening mascara with pigments from Black Tea, Berries and Cocoa that extends lashes without clumping or flaking with water-resistant, smudge-resistant formula. Available in 4 shades.

Colour

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Clean Nectarine Rating: (2/3)
  • Description
  • Ingredients
  • Usage

The 100% Pure Ultra Lengthening Mascara is a natural mascara that includes pigments from Black Tea, Berries and Cocoa to extend each lash without clumping or flaking. Suitable for sensitive eyes, this mascara features Pro-vitamin B5 to help moisturise lashes whilst lash-conditioning Seaweed helps enhance length with essential nutrients. Vitamin E provides nourishing antioxidant benefits whilst Green Tea helps condition lashes for healthier-looking results. The water-resistant and smudge-resistant formula features a precision brush designed to separate and extend each lash for dramatic length and feathery, natural-looking coverage for comfortable, all-day wear. Made in the USA and vegan.

Shade Guide

  • Black Tea: classic black
  • Dark Chocolate: dark brown
  • Blackberry: deep purple
  • Blueberry: dark denim blue

Black Tea - Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77499

Dark Chocolate - Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77499, CI 77491, CI 77492 OR Camellia Sinensis (Organic Green Tea) Leaf Extract, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Camellia Sinensis (Black Tea) Leaf Extract, Theobroma Cacao (Cocoa Powder) Extract, Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Panthenol (Pro-Vitamin B5), Fucus Vesiculosus (Seaweed Powder) Extract, Coconut Acid (Coconut Stearic Acid), Theobroma Cacao (Cocoa) Seed Butter, Pearl Powder, Oryza Sativa (Rice) Germ Powder, Coffea Arabica (Powdered Coffee Beans) Seed Extract, Mel (Lavender Honey), Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Flower/Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Hydrastis Canadensis (Goldenseal) Extract

Blackberry - Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Rubus Fruticosus (Blackberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77891, CI 77499, CI 77491

Blueberry - Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Vaccinium Angustifolium (Blueberry) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77007, CI 77499

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply a second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.

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4.5
Rated 4.5 out of 5 stars
Based on 25 reviews
Total 5 star reviews: 19 Total 4 star reviews: 3 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 1
88%would recommend this product
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25 reviews
  • Lisa
    I do not recommend this product
    Rated 1 out of 5 stars
    1 Star

    Clumpy mascara with a terrible brush. Even with a different brush it doesn't go on smoothly like other lengthening mascaras i hang tried it flakes off and makes a mess and the colour is to dark, just looks like black

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  • Tsz C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Great mascara great ingredients

    Great mascara and waterproof?! I love the smell and love the application. I couldn’t decide on colour (I’m of Asian skin) and ended up with blackberry and like it. I don’t use it daily, just on special events so I can’t speak too much about if it smudges or what as I have seen in other reviews, but so far so good

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  • Mandy T.
    Verified Reviewer
    I do not recommend this product
    Rated 2 out of 5 stars
    DISAPPOINTING

    I was really looking forward to trying this natural mascara - the smell is lovely but the wear was very disappointing. I live in hot, humid Queensland and as such, perspiration is part of our daily challenge in Summer. This mascara unfortunately runs very easily when in contact with any moisture. It claims to be water resistant, but this is definitely not my experience. I'm also not a fan of the brush (or perhaps the consistency) as it seems to go on quite thick and needs a bit of brushing out with a separate mascara brush tool in order to look good.

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