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Skincare
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100% Pure

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$31.46 $44.95
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
100% Pure

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

4.5
Rated 4.5 out of 5 stars
25 Reviews
$31.46 $44.95

A natural lengthening mascara that includes pigments from Black Tea and Berries, with Pro-Vitamin B5, Biotin and Vitamin E to nourish and extend lashes without clumping or flaking. Available in 4 shades.

Colour
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Clean Nectarine Rating: (2/3)
  • Description
  • Ingredients
  • Usage

Clinical results: 100% agreed the mascara was easy to apply. 94% agreed the mascara enhanced the appearance of their lashes. 91% agreed the mascara didn't flake off throughout the day. 91% agreed the mascara lengthened the look of their lashes.

The 100% Pure Ultra Lengthening Mascara is a natural mascara that includes pigments from Black Tea and Berries to extend each lash without clumping or flaking. Suitable for sensitive eyes, this mascara features Pro-Vitamin B5 and Biotin (Vitamin B7) to help nourish lashes, while Vitamin E provides antioxidant benefits. Castor Oil and Jojoba Oil condition, and Candelilla and Carnauba Waxes help build length and definition. The precision brush is designed to separate and extend each lash for dramatic length and feathery, natural-looking coverage for comfortable, all-day wear. Made in the USA and vegan.

Shade Guide

  • Black Tea: classic black
  • Dark Chocolate: dark brown
  • Blackberry: deep purple
  • Blueberry: dark denim blue

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Blueberry : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Vaccinium Angustifolium (Blueberry) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77007, CI 77499.

Black Tea: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499.

Blackberry: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Rubus Fruticosus (Blackberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77891, CI 77499, CI 77491.

Dark Chocolate : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499, CI 77491, CI 77492.

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply a second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.

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4.5
Rated 4.5 out of 5 stars
Based on 25 reviews
Total 5 star reviews: 19 Total 4 star reviews: 3 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 1
88%would recommend this product
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25 reviews
  • Lisa
    I do not recommend this product
    Rated 1 out of 5 stars
    1 Star

    Clumpy mascara with a terrible brush. Even with a different brush it doesn't go on smoothly like other lengthening mascaras i hang tried it flakes off and makes a mess and the colour is to dark, just looks like black

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  • Tsz C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Great mascara great ingredients

    Great mascara and waterproof?! I love the smell and love the application. I couldn’t decide on colour (I’m of Asian skin) and ended up with blackberry and like it. I don’t use it daily, just on special events so I can’t speak too much about if it smudges or what as I have seen in other reviews, but so far so good

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  • Mandy T.
    Verified Reviewer
    I do not recommend this product
    Rated 2 out of 5 stars
    DISAPPOINTING

    I was really looking forward to trying this natural mascara - the smell is lovely but the wear was very disappointing. I live in hot, humid Queensland and as such, perspiration is part of our daily challenge in Summer. This mascara unfortunately runs very easily when in contact with any moisture. It claims to be water resistant, but this is definitely not my experience. I'm also not a fan of the brush (or perhaps the consistency) as it seems to go on quite thick and needs a bit of brushing out with a separate mascara brush tool in order to look good.

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