Hydroxyapatite toothpaste FAQs

What is hydroxyapatite?

Hydroxyapatite is a naturally occurring form of calcium that makes up a large part of our tooth enamel. When used in toothpaste, it works by coating the surface of the teeth and helping them feel smoother and cleaner after brushing.

Why do you choose hydroxyapatite instead of fluoride?

I see hydroxyapatite as a great alternative to fluoride for people who want to avoid it but still feel confident in their daily oral care routine. It fits within the Clean Nectarine Standard and allows me to offer effective toothpastes without relying on ingredients I choose not to stock.

Does hydroxyapatite help with enamel?

Hydroxyapatite is often described as enamel-supportive because of its similarity to the mineral structure of teeth. Rather than stripping or harshly polishing the surface, it helps create a smoother feel and supports the appearance of strong, healthy-looking teeth when used consistently.

What is the difference between hydroxyapatite paste and powder?

Hydroxyapatite pastes feel similar to traditional toothpaste and are easy to use as part of a standard brushing routine. Powders tend to be more minimal and low-waste, with a lighter, less foamy feel. Both work well, and the choice usually comes down to personal preference.

Who is hydroxyapatite toothpaste best suited to?

Hydroxyapatite toothpaste is a popular choice for adults and kids alike, particularly for those who want a fluoride-free option. You will find both hydroxyapatite-based and herbal options across our wider natural toothpaste range, so you can choose what feels right for your family.