Lafe's Natural BodyCare, established in 1994 in Austin, Texas, was born from founder Lafe's family commitment to natural wellness. Inspired by his mother's ahead-of-her-time approach to conscious living in the 1960s, Lafe developed a trusted range of natural personal care products. Starting with deodorant, they've expanded to offer affordable, natural solutions across baby care, hair care, and body products. Their family-owned company maintains a strong environmental commitment, creating authentic formulations with mother nature's ingredients that promote sustainable living.