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Free Shipping $49+ | toxin-free since 2012 | EARN LOYALTY POINTS | No Fake Natural
Free Shipping $49+ | toxin-free since 2012 | EARN LOYALTY POINTS | No Fake Natural

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A red tube labeled 100% Pure Glossy Locks Sour Cherry Clarifying Shampoo showcases a simple cherry and leaf design, spotlighting its sulfate-free formula with nourishing sour cherry extract.
 

100% Pure Glossy Locks Sour Cherry Clarifying Shampoo

3.3
Rated 3.3 out of 5 stars
3 Reviews
$39.95
An upright 8 fl oz (236 ml) white tube of 100% Pure Glossy Locks Grow More Conditioner with delicate leaf and flower line art, set against a plain white background—ideal for anyone seeking fuller, more voluminous hair.
 

100% Pure Glossy Locks Grow More Conditioner

4.8
Rated 4.8 out of 5 stars
16 Reviews
$39.95
A round tin of 100% Pure Long Last Brows 4.5g vegan brow gel, featuring a botanical illustration on the white lid, partially open to reveal the brown shade—perfect for long-lasting, natural brows.
A small white jar of 100% Pure Long Last Brows in Taupe sits beside its white box. This natural, biotin-enriched eyebrow pomade offers lasting wear. Packaging features text in English and French.
An open jar of 100% Pure Long Last Brows pomade in Soft Brown with biotin sits beside its white box with gold accents and black text, designed for naturally long-lasting brows.
A small jar of 100% Pure Long Last Brows natural brow gel in Medium Brown is shown beside its white box with gold accents and bilingual English and French text.

100% Pure Long Last Brows 4.5g

4.7
Rated 4.7 out of 5 stars
40 Reviews
$44.95
 
Pink lipstick with '100% Pure' branding on a white background
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade “Pink Canyon” is displayed in front of a soft peach flower, with a blurred green background.
A woman with winged eyeliner, a headscarf, and a shoulder tattoo applies the 100% Pure Cocoa Butter Matte Lipsticks 4.5g to her lips, standing against a neutral background.
A fair-skinned woman wears a brown headscarf and natural makeup with pink, long-lasting 100% Pure Cocoa Butter Matte Lipstick (4.5g). She looks slightly to the side. Text at bottom left reads Shade: Cassia.
A woman with fair skin, winged eyeliner, and mauve 100% Pure Cocoa Butter Matte Lipsticks (4.5g) poses against a gray background. She wears a brown headscarf and shows a yellow rose tattoo on her shoulder. Text at the bottom reads, Shade: Sahara.
A woman with brown hair and bangs wears a large striped bow headband, flaunting winged eyeliner, rosy cheeks, and long-lasting 100% Pure Cocoa Butter Matte Lipstick. "Shade: Mojave" appears in the lower left corner.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in “Plume Pink” is shown on two models with different skin tones. On the left, a pink tube from our long lasting lipstick collection matches the vibrant lip color displayed.
A smiling woman with winged eyeliner and bright pink lips, in a brown headscarf and floral shoulder tattoo. Text: Shade Winecup—one of our long-lasting 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A woman with dark hair and bangs wears a patterned headscarf, bold lashes, and matte lipstick. She looks down with eyes closed. Text reads: Shade: Cacti. Featuring 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day wear.
Two close-up images of lips wearing Savanna, a warm reddish-brown shade of 100% Pure Cocoa Butter Matte Lipsticks 4.5g, are shown on different skin tones. The vegan, long-lasting lipstick tube appears on the left side.
Two close-up images of lips wearing 100% Pure Cocoa Butter Matte Lipsticks 4.5g in Hyacinthus, a rich vegan shade. The matching tube sits to the left on a beige and peach background. Enjoy long-lasting, nourishing color with cocoa butter for a flawless matte finish.
A hand holds a 100% Pure Cocoa Butter Matte Lipsticks 4.5g in pink, featuring a floral-patterned cap, beside a blooming pink rose. The lipstick is swatched on the back of the hand. Text reads: Shade: Marrakesh.
Collage of close-ups: lips in pink lipstick, a strawberry, and a lipstick tube. Lips pose with strawberry and lipstick. Text reads: Shade: Strawberry Cactus. 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day color.
A person applies bright pink 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade Prickly Pear to their lips; this vegan lipstick is part of a matte collection.
A person holds a tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in bright orange-red near their lips, which are painted in the same bold shade. Text at the bottom reads: Shade: Cactus Bloom.
A vibrant magenta 100% Pure Cocoa Butter Matte Lipsticks 4.5g in a silver tube rests on orange and red spiky protea flowers, with a label below reading: Shade: Protea.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in Currant: a vegan matte berry red shade with cocoa butter for comfort, in a taupe tube with floral designs. Shown uncapped next to lipstick. Text: Currant (A berry red, matte, opaque).
A woman with fair skin and red lipstick poses outdoors, shielding her eyes from the sun. She wears a colorful headscarf and blue earrings; red flowers blur in the background. Text: Shade Sonora, 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A smiling woman with winged eyeliner and bold red lips, wearing a brown headscarf. Her shiny red nails match her look. Text reads, Shade: Nopal. She wears our 100% Pure Cocoa Butter Matte Lipsticks 4.5g for vibrant, lasting color.
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in vegan Blood Orange shade rests on a white surface, accented by slices of blood orange fruit.
The 100% Pure Cocoa Butter Matte Lipsticks 4.5g is shown in a rosy mauve tube with white floral designs and the cap off, revealing a deep red shade. Text below reads: Desert Rose (a raspberry jam red).
A 4.5g tube of 100% Pure Cocoa Butter Matte Lipstick in the shade Oasis (a berry wine), cap off to reveal the deep berry color. The light mauve tube is adorned with white botanical designs for an elegant touch.
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100% Pure Cocoa Butter Matte Lipsticks 4.5g

4.5
Rated 4.5 out of 5 stars
38 Reviews
$31.46 $44.95
 
A pink tube of 100% Pure Cherry Lip Balm 8ml, an organic moisturizing balm with a cherry design, labeled 0.3 fl oz (8 ml), is shown against a white background.
 

100% Pure Cherry Lip Balm 8ml

4.9
Rated 4.9 out of 5 stars
36 Reviews
$16.95
A peach-colored tube of 100% Pure Glossy Locks Moisture Drench Shampoo, a natural moisturizing shampoo featuring minimalist leaf and peach graphics on the packaging, displayed against a white background.
 

100% Pure Glossy Locks Moisture Drench Shampoo

$39.95
A light green tube of 100% Pure 7% Fruit Acids Apple Enzyme Exfoliating Cleanser, 118ml, with black text and fruit/plant graphics—this gentle AHA cleanser brightens skin using natural fruit acids.
 
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100% Pure 7% Fruit Acids Apple Enzyme Exfoliating Cleanser 118ml

4.6
Rated 4.6 out of 5 stars
25 Reviews
$38.21 $44.95
A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.
 
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100% Pure Luminous Primer 30ml

4.6
Rated 4.6 out of 5 stars
139 Reviews
$69.95
Pink tube of Vitamin C Serum by 100% Pure on a white background
 
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100% Pure Vitamin C Serum 30ml

4.7
Rated 4.7 out of 5 stars
116 Reviews
$47.97 $79.95
The 100% Pure Strawberry Brightening Scrub (59ml) features strawberries and natural fruit acids. This pink tube with pineapple and cranberry is a facial exfoliator designed to brighten your skin.
 
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100% Pure Strawberry Brightening Scrub 59ml

4.9
Rated 4.9 out of 5 stars
23 Reviews
$49.95
A small brown bottle with a white cap labeled 100% Pure Niacinamide Boost 10g, ideal as a niacinamide serum for oily skin; features a molecular diagram and states Natural + Vegan, Net wt. 0.35 oz / 10 g.
 

100% Pure Niacinamide Boost 10g

4.9
Rated 4.9 out of 5 stars
22 Reviews
$44.95
Tube of '100% Pure' Blood Orange Cleansing Balm on a white background
 
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100% Pure Blood Orange Cleansing Balm 100ml

4.5
Rated 4.5 out of 5 stars
61 Reviews
$50.96 $59.95
The 100% Pure Rice Powder Pressed Blush 9g is a round pink compact with "100% Pure" embossed on the powder and floral designs on the open lid, shown on a white background. Achieve a natural flush with this vegan blush.
A swatch of 100% Pure Rice Powder Pressed Blush 9g in matte, dusty pink on a white background with "Healthy" below, demonstrating a natural flush and buildable coverage.
A smear of 100% Pure Rice Powder Pressed Blush 9g in the shade Chiffon is displayed on a white background, offering a natural flush and buildable coverage.
A swipe of 100% Pure Rice Powder Pressed Blush 9g in bright pink on a white background with the label Peppermint Candy, delivering a natural flush and buildable coverage.
A swatch of 100% Pure Rice Powder Pressed Blush 9g in peachy coral Mimosa is displayed on a white background, showcasing its natural flush and buildable coverage.
A smear of 100% Pure Rice Powder Pressed Blush 9g in peach on a white background, with "Peach" below, highlights its buildable coverage for a natural-looking flush.
A swatch of matte, peachy-pink 100% Pure Rice Powder Pressed Blush 9g on a white background, labeled Pretty Naked below, highlights a natural flush with buildable coverage.
A swatch of mauve-pink 100% Pure Rice Powder Pressed Blush 9g is smeared on a white background, showing its buildable coverage for a natural flush. The word "Mauvette" appears below.
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100% Pure Rice Powder Pressed Blush 9g

4.6
Rated 4.6 out of 5 stars
34 Reviews
$50.96 $59.95
 
A white 30ml tube of 100% Pure 10% Apple Enzyme Resurfacing Serum with black and gold text, plant illustration, and label stating “10% Fruit Acid.” This is an AHA exfoliating serum.
 
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100% Pure 10% Apple Enzyme Resurfacing Serum 30ml

4.7
Rated 4.7 out of 5 stars
24 Reviews
$47.96 $59.95
A tube of 100% Pure Honey & Virgin Coconut Restorative Conditioner features a coconut image, light pink label with product details, and a sulfate-free formula that nourishes hair for healthy results.
 

100% Pure Honey & Virgin Coconut Restorative Conditioner

4.6
Rated 4.6 out of 5 stars
55 Reviews
$39.95
A white pump bottle of 100% Pure Rose Water Hydrating Milk 50ml with Hyaluronic Acid stands upright, featuring a minimalistic design with a subtle rose illustration.
 

100% Pure Rose Water Hydrating Milk 50ml

4.9
Rated 4.9 out of 5 stars
29 Reviews
$69.95
100% Pure Rose Water Gentle Cleanser 100ml comes in a pink tube with a simple rose design. This hydrating cleanser includes chamomile and calendula and is available in a 3.4 fl oz (100 ml) size.
 
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100% Pure Rose Water Gentle Cleanser 100ml

5.0
Rated 5.0 out of 5 stars
27 Reviews
$44.95
The 100% Pure Rose Hyaluronic Acid Serum 30ml comes in a pink tube with a rose design and Calendula & White Tea label, formulated as a hydrating serum suitable for sensitive skin.
 
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100% Pure Rose Hyaluronic Acid Serum 30ml

4.7
Rated 4.7 out of 5 stars
24 Reviews
$71.96 $89.95
A glass bottle of 100% Pure Healthy Foundation 30ml with a silver cap features white labeling on the front. This vegan, full coverage light beige formula delivers a flawless finish using natural fruit pigments.
A swatch of 100% Pure Cream Foundation 9g in Alpine Rose, a creamy light beige shade, sits on a white background and highlights its smooth satin finish.
A swatch of 100% Pure Cream Foundation 9g in light beige is smeared on a white background, with the word "Creme" written below.
A swatch of creamy, light peach makeup labeled White Peach on white, highlighting the 100% Pure Cream Foundation 9g with a soft satin finish.
A swatch of 100% Pure Cream Foundation 9g in the Sand shade, shown on a white background, features a smooth satin finish in a light beige tone.
A creamy, peach-toned swatch of 100% Pure Cream Foundation 9g in Peach Bisque is displayed on a white background.
A thick swipe of creamy, peach-toned 100% Pure Cream Foundation 9g in Golden Peach sits on a white background, highlighting its luxurious texture.
The 100% Pure Cream Foundation 9g in Toffee is a smooth, creamy medium brown formula displayed on a white background, delivering a flawless satin finish.

100% Pure Healthy Foundation 30ml

4.3
Rated 4.3 out of 5 stars
73 Reviews
$74.95
 
A top view of an open 100% Pure Long Last Concealer 3g, a beige vegan formula in a round clear plastic jar with a silver rim.
Open jar of 100% Pure Long Last Concealer in a light beige shade, featuring a floral lid design, displayed atop a swatch of concealer. The text "Alpine Rose" appears below.
An open jar of 100% Pure Long Last Concealer with a floral lid rests on a beige smear, with the word “Crème” below.
The 100% Pure Long Last Concealer comes in a small jar with a floral design on its white lid, shown alongside a peach-colored, full coverage swatch labeled White Peach.
An open jar of 100% Pure Long Last Concealer 3g in Peach Bisque, with a white lid adorned by a botanical illustration. A swatch of the peach-toned, full coverage concealer is spread behind the jar. Text below reads "Peach Bisque.
An open jar of 100% Pure Long Last Concealer 3g in a golden peach shade sits on a matching swatch, its lid adorned with a floral illustration. The text "Golden Peach" appears below.
An open container of 100% Pure Long Last Concealer 3g in Toffee (medium brown), shown on a textured swatch. The lid displays a botanical illustration.

100% Pure Long Last Concealer 3g

4.5
Rated 4.5 out of 5 stars
13 Reviews
$39.95
 
The 100% Pure Rice Powder Foundation 9g is a talc-free pressed powder in a round compact with an open silver lid, adorned with floral engravings and "100% Pure" text on both the lid and powder surface.
A swatch of 100% Pure Rice Powder Foundation 9g in light beige is smeared on a white background with “Crème” written below. The vegan powder’s smooth texture has slightly crumbled edges.
A swatch of 100% Pure Rice Powder Foundation 9g in light beige, partially smoothed with visible texture, labeled White Peach below.
A swatch of 100% Pure Rice Powder Foundation 9g in Peach Bisque, a light peach-beige shade, features a smooth center with loose powder around the edges.
A rectangle of 100% Pure Rice Powder Foundation 9g in beige is smeared on a white background, with "Sand" labeled underneath.
A swatch of 100% Pure Rice Powder Foundation 9g in a warm golden peach shade is spread in a thick streak on a white background, with the text "Golden Peach" written below.
A curved smear of light brown 100% Pure Rice Powder Foundation 9g in the shade Toffee is shown on a white background.

100% Pure Rice Powder Foundation 9g

4.5
Rated 4.5 out of 5 stars
26 Reviews
$69.95
 
100% Pure French Lavender Hand Buttercream 57g features lavender sprig illustrations and bilingual text. This vegan, non-greasy buttercream soothes hands with a calming French lavender scent.
 

100% Pure French Lavender Hand Buttercream 57g

4.4
Rated 4.4 out of 5 stars
21 Reviews
$24.95
A brown bottle of 100% Pure Multi-Vitamin + Antioxidants PM Facial Oil 30ml, designed for nighttime use as an overnight natural, vegan anti-aging treatment.
 
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100% Pure Multi-Vitamin + Antioxidants PM Facial Oil 30ml

4.6
Rated 4.6 out of 5 stars
28 Reviews
$79.95
A woman in a pink top and light shorts poses playfully against a solid coral background, holding a lollipop to her mouth with one hand and extending her other arm to the side.

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