Clean, easy glide on, love the colour, and it stays in place

I had to get the taupe this time instead of the soft brown since soft brown had been out of stock for awhile, but it actually worked out better than I thought! Its a bit lighter than the soft brown and its a little more ashy, kind of slightly dark gray tinted and I thought that wouldnt look good but it seems to be blending fine with my medium brown colored brows. Overall Im happy with it. If I could, I would probably mix the two and that would be the perfect shade for me.

Im getting used to this. I do like how its working to help fill in the thinner places in my brows. I probably should have selected a darker brown shade.

This works wonders on white eye browns. The coverage is great and it stays on until you wash your face. You are usually out of my color. Thankfully I just saw its back in stock.

I love the Long Last Brow in Taupe. The color of the brow stays on all day. I have dark brown hair and I dont like my eye brows to be too dark and Taupe looks great. The best part is that you dont need a lot. A little goes a long way.

Its a bit watery

This product is good although I prefer the brow builder which has been out of stock for several months.

Creamy and easy to apply plus last

I really like the Taupe Long Last Brows. Ive been getting the Soft Brown for a few years and since theyve been out of stock for awhile, I ordered the Taupe. It is a much better choice for me and will be purchasing this color from now on. Goes on smooth and the color is just right for my fair skin.

Ordered this color as a last resort as the color of soft brown has been out of stock for months. Product is great as I have been using it for years.

It popped up in an ad I decided to try it. I do prefer a pencil, but this looked so amazing. And it is! I love the texture, it looks natural and the lighter hairs of the brow are now “painted” and looks great. Love it !

Preferable to eye brow pencil. Results in natural looking eye brows.

I loved how this applied and the texture etc, however the colour is really quite black. I thought my brows were dark, but I am finding I can't use this as the colour is just too intense.

Colour is quite intense so only a little needs to be used for lighter brows. The product stays for the whole day, and colour is great.

A little goes a long way with this product! It goes on smoothly and doesn't budge once it's dry.
My only criticism is that it dries out before you can use all the product. It does last a long time though.

I literally have half eyebrows and need to draw them on everyday. This has been my life for 20 years and so I have tried many products. This is really easy to use and can be applied lightly for a more natural look or built up for a heavier more striking look. The colour is bang on as there is no horrid red tone that often brown pigments contain. This is my product for life now and with no chemicals at all to look this good, INCREDIBLE! It has totally surpassed my expectations.

I'm happy with this pot of brow colour in medium brown. I can keep it soft or add to deepen which I sometimes like as a contrast to my greying hair. It compares well to the brand I used previously.

I got the medium brown which is perfect on my black brows, yellow fair skin. Very easy to apply with a brush and a little goes a long way. This is my first time using a powdered brush and it was a synch. Much better than anything ive ever used before, also doesnt leave my brows feeling itchy by the end of the day.

I apply this with an eyebrow brush and i barely have to use any. It's a beautiful, natural colour and it lasts well and doesn't smudge. I will be buying again. And as just about always with 100% pure, the ingredients listing meets my criteria! Love 100% pure!

Love it!

I have med-dark, ashy brown hair & this Medium Brown is a great colour with absolutely NO orange undertone. You can apply lightly for a subtle look, or layer up for a much bolder brow. I bought my tub over a year ago & in the beginning the texture was like a slightly firm pomade & really easy to work with. I was really pleased with it. It lasts all day. After about 2mths it suddenly dried up hard, to what you would find in a drawing pencil & the sides contracted. The lid wasn't damaged & I always closed it properly after use. I damaged my brush trying to use it, as you really have to rub the brush several times over it to pick up even a tiny bit of colour. I love the ashy colour, but 100% Pure really needs to rectify this problem. I've read several other reviews that also mention it. I won't repurchase.

I am a natural blonde and bought the soft brown but found it too light and unflattering. So I bought The medium brown and it is perfect in colour - application is easy and it stays on. Even though I am blonde and fair, I found the darker shade to suit me much better.

Good colour match and easy to apply.

Love the colour in this little pot - perfect for those with dark brown hair! You get plenty in the pot and it goes on quite easily - I like that it is pigmented but not too dark.
Haven't tested properly to see how it goes during a hot summer's day - but really liking this so far.
It would he great to have this colour in a wand format as well!

Good colour match.

I like the consistency. Very easy to apply with an angled eyebrow brush. Does not look too harsh as long as you apply a little with a light hand.

Really like the colour for my dark brows!

Great colour for dark brows!

I love this eyebrow colour! Works great, long lasting and doesn't make my eyebrows itch like some others do.

Perfect colour for me. Would also appreciate brush suggestions!

Great for my dark eyebrows. Recommend.

Pretty good but needs a brush for it! can't seem to find one that will fit the pot.

Works so well, like this colour for my dark brows. I do find the little wand style one a bit more convenient (no brush needed) but still really like this