The Jack n' Jill Natural Certified Toothpaste in Bubblegum is a fluoride-free natural kids toothpaste, free from bicarbonate of soda (baking soda), designed for babies and toddlers from 6 months and is safe if swallowed when used as directed. It contains 40% xylitol to help balance mouth pH and reduce plaque-causing bacteria, with low-abrasion silica for gentle cleaning and calendula flower extract to soothe gums. The certified natural bubblegum flavour helps turn brushing into a happy daily habit, without artificial colours or flavours. This toothpaste is free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.