The Jack n' Jill Natural Certified Toothpaste in Blackcurrant is a fluoride-free natural kids toothpaste designed for everyday brushing from 6 months and is safe if swallowed when used as directed. It contains 40% xylitol to help reduce plaque-causing bacteria during daily brushing, with low-abrasion silica for gentle cleaning and calendula flower extract to soothe young gums. The certified natural blackcurrant flavour makes brushing feel more like a treat than a task, without artificial colours or flavours. This toothpaste is SLS free, vegan, and made in Australia.