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Skincare
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100% Pure

100% Pure Fruit Pigmented® Eye Shadow 2g

4.7
Rated 4.7 out of 5 stars
39 Reviews
$29.95
A compact blush with a clear lid in light peach and floral emboss pairs perfectly with 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure for a fresh, natural look.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, with its lid open, rests on a white background as loose powder spreads around it in a graceful sweep.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, a shimmery beige pressed powder, sits elegantly with a hint of scattered powder on a white background.
A swatch of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure is smeared on a white background, showing light brown color with crushed edges framing a smooth center.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure is a round beige pressed powder compact with a clear lid, displayed open on a smear of powder—ideal for those seeking vegan pressed eyeshadow.
An open 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, in light pink pressed powder, displays scattered pigment artfully arranged beside it on a white background.
A swatch of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, in shimmery bronze, is roughly smeared in an oval with crumbly edges on a white background.
A single open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure in shimmery gold, with loose powder smeared around it on a white background.
An open round compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure displays its pressed powder, with loose vegan eyeshadow scattered around it on a clean white background.
An open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure reveals matte mauve powder, some scattered nearby, resembling pressed powder blush against a clean white background.
An open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure reveals shimmery taupe pressed powder, with loose vegan pigment scattered below to showcase its color and texture.
A swipe of the 100% Pure Fruit Pigmented® Eye Shadow 2g, richly pigmented in mauve with a smooth center and crumbly edges, is displayed on a white background, highlighting the vegan pressed powder by 100% Pure.
A smear of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure in black, with rough and uneven edges, appears as a swatch of pigment on a white background.

FREE 100% Pure Gift Set when you spend $149+ on 100% Pure

100% Pure

100% Pure Fruit Pigmented® Eye Shadow 2g

4.7
Rated 4.7 out of 5 stars
39 Reviews
$29.95

Pressed powder eyeshadows with Rice Powder, Coffee Seed Oil, Cocoa Butter, fruit, plant and mineral pigments for buildable, long-lasting colour in matte, metallic and shimmer finishes.

Colour
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  • Description
  • Ingredients
  • Usage

The 100% Pure Fruit Pigmented® Eye Shadows are pressed powder eyeshadows designed to deliver medium to full buildable colour in matte, metallic and shimmer finishes. Formulated with Mica, Olive Squalane, Rice Powder, Sweet Almond Oil, Coffee Seed Oil, Cocoa Butter, Avocado Oil, Rosehip Oil, Acai Fruit Oil, Apricot Kernel Oil and Vitamin E to help the powder feel smooth and comfortable on the delicate eye area. Available in a range of shades with pigments from fruits, plants and minerals, including Strawberry, Pomegranate, Bilberry, Raspberry, Grape Skin, Blueberry, Blackberry, Beet, Black Raspberry, Annatto, Carrot, Cherry, Turmeric, Activated Bamboo Charcoal, Coffee, Cocoa and mineral pigments. Made in the USA and vegan.

Shade Guide

Vanille: a light nude apricot
Star Bright: a soft gold with yellow undertones
Flax Seed: a warm matte taupe
Vanilla Sugar: a soft shimmery champagne nude
Ginger: a matte pink nude
Cinnaban: a light shimmery copper with pink undertones
Gilded: a rich metallic gold
Sugared: a soft shimmery rose
Petal Tip: a sheer matte pink with nude undertones
Quartz: a sparkly copper brown mauve
Mink: a deep matte brown taupe
Bamboo Charcoal: a deep matte charcoal grey

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Eyeshadow ingredients: Mica, Squalane (Olive), Zinc Stearate (From Plants), Oryza Sativa (Rice) Powder, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Coffea Arabica (Coffee) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Persea Gratissima (Avocado) Oil, Rosa Canina (Rosehip) Fruit Oil, Euterpe Oleracea (Acai) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Kaolin (Clay), Glyceryl Caprylate (From Plants), Tocopherol (Vitamin E), Pentylene Glycol (From Beets), Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Seed Oil, Silica.

Across shades, may contain: CI 75810, CI 77007, CI 77491, CI 77492, CI 77499, CI 77742, CI 77891.

Bamboo Charcoal ingredients: Oryza Sativa (Rice) Starch. May contain pigments from Daucus Carota Sativa (Carrot) Root, Cucurbita Pepo (Squash), Prunus Armeniaca (Apricot) Fruit, Prunus Persica (Peach) Fruit, Carica Papaya (Papaya), Theobroma Cacao (Cocoa), Punica Granatum (Pomegranate), Rubus Fruticosus (Blackberry) Fruit, Vaccinium Angustifolium (Blueberry), Rubus Idaeus (Raspberry) Fruit, Coffea Arabica (Coffee), Camellia Sinensis (Black Tea), Euterpe Oleracea (Acai), Vanilla Planifolia (Vanilla), Lavandula Angustifolia (Lavender), Solanum Lycopersicum (Tomato) Fruit, Leaf and Stem, Tocopherol (Vitamin E), Rosa Canina (Rosehip) Oil, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Butter, Red Wine Resveratrol, Ascorbyl Palmitate (Vitamin C), and Mica.

To achieve ultimate colour payoff, prep lids with a primer first. Build and blend eye shadows onto eyelid, tear duct, crease, brow bone, or lash line to create your signature eye makeup look.

Buy it with

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4.7
Rated 4.7 out of 5 stars
Based on 39 reviews
Total 5 star reviews: 30 Total 4 star reviews: 8 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 0
97%would recommend this product
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39 reviews
  • Mary O.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    The perfect colour

    This eye shadow is the perfect tone for my 'older' complexion, subtle with a gentle warmth. And it applies smooth and even. My new favourite colour!!

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  • Rebecca R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Lovely eyeshadow

    This is a lovely soft colour that works like a neutral on my skin tone. It’s a matte shade that could also double as a blush on light skin tones. The formula applies very easily and doesn’t settle into creases. I like to wear it on it’s own for a subtle daytime look but it would also work well as a transition shade when using a bold colour.

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  • Alexandra S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Super lovely, subtle eye shadow

    I use this one as a base or on my 'don't want to wesr make up but do want to feel well put together' kind of days with tined moisturiser, mascara and lip balm/mat nude eye. It's super subtle and doesn't add bulk/colour, with just the tiniest shimmery hint to it. Love how long the 100% pure eyeshadows last, too.

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