This eye shadow is the perfect tone for my 'older' complexion, subtle with a gentle warmth. And it applies smooth and even. My new favourite colour!!

This is a lovely soft colour that works like a neutral on my skin tone. It’s a matte shade that could also double as a blush on light skin tones. The formula applies very easily and doesn’t settle into creases. I like to wear it on it’s own for a subtle daytime look but it would also work well as a transition shade when using a bold colour.

I use this one as a base or on my 'don't want to wesr make up but do want to feel well put together' kind of days with tined moisturiser, mascara and lip balm/mat nude eye. It's super subtle and doesn't add bulk/colour, with just the tiniest shimmery hint to it. Love how long the 100% pure eyeshadows last, too.

It is great colour for base shadow and then I can choose darker shade to get more dramatic look. I like very natural make-up or as French say - make-up which looks effortless and enhances your natural beauty. Plus 100% pure is also natural skincare and makeup brand.
Would like to give 5+ stars - colour, texture, durability, natural, no irritation for my sensitive eyes etc

Beautiful colour and lovely sparkle

Beautiful colour and lovely sparkle ❤️

This was a gamble because I hate shimmery/shiny eye shadows, but this is lovely. It's a great colour, easy to apply and stays put. Would probably be better with a primer, but overall I'm happy

Nice colour and texture

Beautiful shade and texture. My favourite.

Great colour, nice product.

Lovely colour. 100% Pure is kind to my eyes in that I don't experience eye allergy which some products do.

Shimmery olivey colour, great as a foundation for blending lighter colours. Staying power is a plus for me.

Doesn't cover properly and creates smudges
2 stars because the color is nice and because I otherwise like 100% pure

This colour is very light. I have fair skin and it's a perfect base shadow because you can barely tell there's any shadow there. The colour is as described - 'skin colour' / nude shade for those with fair skin.

Great product, lovely tone and finish. Long lasting too, especially if applied over product. I usually wear it on my bare skin and just as happy. Need to get more colours in the range now!

Love this matte colour. Use is for my crease colour. It blends out easily and is pigmented.

Pigmented colour. Love the shimmery colour.

Smooth and long lasting I love knowing it's natural

This eye shadow just glides on and adds a subtle shimmer that lifts the look of my eyes when I add a little to the middle of the lids ( just above my lashes) and a tiny bit in the inside corner of my eyes.

I love the texture of this eye shadow. The colour is great and it slides on so easy and also stays on all day.

It's the winner amongst all the 100%pure eye shadows I have. I love this colour! Soft and so versatile. Beautiful!

The colour is very light pink. Delicate and matt. There is a shimmer there but it is a matt finish. The quality of 100%pure eyeshadows is great. This colour unfortunately doesn't suit my complexion.

It is a subtle shade; light gold; with a nice shimmer. I think it suits darker complexions.

Applies easily, beautiful shimmer and stays on.

Super versatile and super pretty. Bought this based on the reviews. Didn't disappoint. Awesome for both day and night.

Lovely texture and colour. I'm pale with freckly skin and wanted something fairly natural/neutral. This is perfect. It's a noticeable colour but not overpowering (with my minimalist approach to makeup). Will definitely buy again - has become a daily staple.

Lovely nude colour

Easy to apply and lasts well. I love the glitter in the 100% pure eyeshadows, especially the golds. Will definitely buy again.

Love this eye shadow, it stays on all day, a nice sparkle. It's a bit more gold-ish on my pale skin tone

This is my second purchase, these eyeshadows are just wonderful to use, Im a fan! Easy to apply and gorgeous colours.

This eyeshadow is easy to apply, lasts all day and looks just gorgeous on, I love it!

This eyeshadow is a very nice colour. It feels nice to apply.

perfect natural colour for day wear.

Beautiful color