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100% Pure

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

$22.48 $44.95
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand, ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula, perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes, perfect for sensitive eyes.
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand, ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula, perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes, perfect for sensitive eyes.
Clean Nectarine Rating Clean Nectarine rating fruitClean Nectarine rating fruit 2/3
100% Pure

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g

$22.48 $44.95
Clinically Studied

A natural lengthening mascara that includes pigments from Black Tea and Berries, with Pro-Vitamin B5, Biotin and Vitamin E to nourish and extend lashes without clumping or flaking. Available in 4 shades.

Colour
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FREE full-size Rose Micellar Cleansing Water - Spend $99+ on 100% Pure Automatically added to your order.

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  • Description
  • Ingredients
  • Usage
Backed by studiesConsumer study
94%enhanced lash appearance
91%lengthened lash look
91%no flaking all day
100%easy to apply

The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara is a natural mascara works to lengthen and define each lash without clumping or flaking. Suitable for sensitive eyes, this formula features Pro-Vitamin B5 and Biotin to help nourish lashes, while Vitamin E provides antioxidant benefits. Castor Oil and Jojoba Oil condition, and Candelilla and Carnauba Waxes help build length and definition. Across the range of shades, this mascara uses pigments from fruits, plants and minerals, including Bamboo Charcoal, Blueberry, Blackberry, Black Tea, Cocoa and mineral pigments. Made in the USA and vegan.

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Blueberry : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Vaccinium Angustifolium (Blueberry) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77007, CI 77499.

Black Tea: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499.

Blackberry: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Rubus Fruticosus (Blackberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77891, CI 77499, CI 77491.

Dark Chocolate : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499, CI 77491, CI 77492.

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply a second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.

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