The medium brown is nearly black. Too dark for me, which is annoying because I can't return it. I'll have to find another use for it and buy the soft brown. Nice texture tho and stays put all day.

I’ve tried a whole range of brow builders and 100% pure FAR outweighs the competition EVERY.SINGLE.TIME. This is a clear winning formula from 100% Pure IMO.

This was very effective and worked well. The colour held all day and didnt smudge

This product is so great, I have purchased it once before, it lasted such a long time, I use it every day and it lasts all day. Colour is great and it is easy to apply with no mess. Can't recommend this highly enough.

I have got greys coming through and this is great at evening out my Eyebrow colour. My Mum tried it and she doesn't have as much hair and wasn't quiet as good but still helped fill them out a bit and set the ones that have a mind of their own.

Hands down THE BEST brow product I have ever used! If I could give this 100 stars I would. The colour payoff is great, not too dark, it sets well, and it's so easy to apply. An exceptional product!

I used to use the benefit gimmie brow but this works even better it's cheaper and the colour matches my cool toned brows perfectly!

This stuff is just the best thing since GHD straighteners. I was previosuly using the Maybelline Brow Define & Fill pencil - this stuff knocks it out of the park in every way. Takes a tiny bit of getting used to keep it neat but after a week of using this - I'm sold for good. It works wonders if you are a little behind on your waxing.

I had a similar product years ago that was no where near as good. This has so much colour to it! Great product!

This works so well to build natural looking but defined brows, doesn't smudge and lasts all day, what's not to love! My (pretty patchy) eyebrows are dark brown, and this colour works for me. I have to say I wasn't sure a natural product would work as well as the Clinique one I used previously, but I'm a convert. Will definitely buy again.