Founded in 2002 in Bondi Beach, Ere Perez Natural Cosmetics blends Australian botanical science with Mexican healing traditions. Created by nutritionist and naturopath Ere Perez, whose grandfather was a traditional medicine man, the brand offers innovative makeup and skincare featuring unique superfood ingredients. Their minimalist, ethical approach has grown from their first natural mascara to over 41 products with 120 color variations. The brand expanded into skincare in 2018, showcasing Australian native ingredients.