Sorbitol (So kids don’t say “yuck”), Glycerin & Aqua (To make it a gel), Silica (Removes plaque but not enamel), Xylitol (Helps reduce plaque formation), Sodium Cocoyl Methyl Taurate (Gentle and natural cleansing agent), Natural Strawberry Flavour, Xanthan Gum (So it stays on the brush).

Squeeze a pea sized amount of Moothpaste onto your little one's toothbrush. Brush gently in small circles to clean teeth and gums without scrubbing too hard. Spend about two minutes brushing and if you are able to persuade a child to do that, you receive a parent of the year award.

After brushing, spit out the toothpaste but don’t rinse right away, so the minerals can keep working to strengthen and protect their teeth. Safe if swallowed when used as directed. Brush twice daily and replace your toothbrush every three months or when the bristles start to fray.

As with all natural products, patch test for allergies before use. Store below 30˚C.