A randomised, double-blind clinical study published in Br J Dermatol found bakuchiol works just as well as retinol in improving visible signs of photoageing, with better tolerability.

The MooGoo Bakuchiol Anti-Ageing Active Serum is a gentle bakuchiol retinol serum suitable for all skin types, including sensitive or reactive skin. This bakuchiol serum is formulated with plant-based bakuchiol, a natural alternative to retinol that supports collagen production, helps smooth the appearance of fine lines and wrinkles, evens skin tone, and improves the appearance of photodamaged skin. The formula is blended with hydrating jojoba oil, nourishing shea butter, and protective natural vitamin E to support skin comfort and moisture. Lightweight and easily absorbed, this bakuchiol serum is suitable for daily use. Made in Australia and vegan.

Fragrance note: this MooGoo Bakuchiol Serum has a mild oat fragrance created using a carefully formulated synthetic fragrance oil rather than essential oils, to ensure suitability for sensitive skin. MooGoo has confirmed this fragrance is phthalate-free and that all components remain below EU allergen thresholds.