Jack N' Jill Natural Certified Toothpaste Strawberry is a fluoride-free gel toothpaste for children, formulated with 40% xylitol and calendula flower extract to support healthy brushing habits from 6 months. The gentle gel is safe if swallowed when used as directed, with low-abrasion silica for gentle cleaning and calendula to soothe young gums. Certified natural strawberry flavour keeps brushing easy and enjoyable, with no artificial colours or flavours. Free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.