The Jack n' Jill Natural Certified Toothpaste in Raspberry is a fluoride-free natural kids toothpaste, free from bicarbonate of soda (baking soda), suitable from 6 months through early brushing years and is safe if swallowed when used as directed. It contains 40% xylitol to help reduce plaque-causing bacteria during daily brushing, alongside low-abrasion silica for gentle cleaning and calendula flower extract to soothe young gums. The certified natural raspberry flavour helps make brushing something little ones look forward to, without artificial colours or flavours. This toothpaste is free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.