The Grin Pro Enamel Care Toothpaste is a fluoride-free Hydroxyapatite Toothpaste, free from bicarbonate of soda (baking soda), for daily oral care. This natural toothpaste features nano-hydroxyapatite, used as a fluoride alternative to help clean and support tooth enamel during regular brushing. Organic magnolia bark extract is included for its purifying and soothing properties to support gum comfort, while the blend gently cleans teeth and freshens breath. This toothpaste is free from bicarbonate of soda (baking soda), vegan and made in New Zealand.