The medium brown is nearly black. Too dark for me, which is annoying because I can't return it. I'll have to find another use for it and buy the soft brown. Nice texture tho and stays put all day.

I’ve tried a whole range of brow builders and 100% pure FAR outweighs the competition EVERY.SINGLE.TIME. This is a clear winning formula from 100% Pure IMO.

This was very effective and worked well. The colour held all day and didnt smudge

This product is so great, I have purchased it once before, it lasted such a long time, I use it every day and it lasts all day. Colour is great and it is easy to apply with no mess. Can't recommend this highly enough.

I have got greys coming through and this is great at evening out my Eyebrow colour. My Mum tried it and she doesn't have as much hair and wasn't quiet as good but still helped fill them out a bit and set the ones that have a mind of their own.

Hands down THE BEST brow product I have ever used! If I could give this 100 stars I would. The colour payoff is great, not too dark, it sets well, and it's so easy to apply. An exceptional product!

I used to use the benefit gimmie brow but this works even better it's cheaper and the colour matches my cool toned brows perfectly!

This stuff is just the best thing since GHD straighteners. I was previosuly using the Maybelline Brow Define & Fill pencil - this stuff knocks it out of the park in every way. Takes a tiny bit of getting used to keep it neat but after a week of using this - I'm sold for good. It works wonders if you are a little behind on your waxing.

I had a similar product years ago that was no where near as good. This has so much colour to it! Great product!

This works so well to build natural looking but defined brows, doesn't smudge and lasts all day, what's not to love! My (pretty patchy) eyebrows are dark brown, and this colour works for me. I have to say I wasn't sure a natural product would work as well as the Clinique one I used previously, but I'm a convert. Will definitely buy again.

I've been waiting for a brow product like this! It works beautifully, makes my brows look thicker but not fake or 'coloured' unnaturally. Keeps them looking nicely groomed all day and doesn't smudge at all. I'll be sticking with this product for sure.

Love love love . So easy to use, looks natural , lasts all day. Great product

Love this product! Best of all, the color stays on all day. Love it!

Im used to using pencil for my dark eyebrows. It took me some time to fill in my brows using the brush. It was easy and i have to take time filling in the brows. The colour was a perfect match for my dark brows. Importantly, my eyebrows stays in place.

This is so much better than any pencil I've used. I am trying to grow my brows fuller, and this product is great. No need to try to get an even line, it just builds on the shape I have. I'll definitely continue using this!

After losing my eyebrows during chemo, they haven't come back the way they were before. This is fabulous for filling in the sparse areas, while looking naturally like my eyebrows are more defined. So easy to use, although the first time I went a bit heavy handed! My advice is go lighter and then gently build up. Great product!

I find this so easy to use and if I forget to tint my brows it colours them perfectly fills the gaps and
they also stay nicely groomed all day.
Would buy this product again.

I don't wear much make and am not super good at putting it on. This is so easy to use and looks natural.

This brow builder is the best I've ever used! Buildable and long lasting, can look very natural if that's your jam.

I have thin brows and no skill or patience for penciling them in - this product is the best. Keeps them in place and makes them look thicker and a bit more defined. It has become an essential part of my sparse morning routine. Will definitely be buying again.

I have been a long time ABH lover & have always been sceptical to try anything else. This product blew me away! Makes my brows look like they've been freshly tinted! They look thicker & more defined. I also love the colour, its a perfect match for my chocolate brown hair. Tames my crazy hairs to stay in place all day. Super buildable & can either look natural or more glam depending how you apply. Doesn't irritate my sensitive skin either. Highly recommend.

The best I have tried. So easy to apply, only need a little amount and the colour is perfect.

Great colour

I'm completely happy with this - the colour suits me perfectly, looks natural and lasts all day. I'll definitely buy it again!

It gives a dramatic filling effect to my brows and it has become my everyday essential!

I love how this product makes my eyebrows look fuller. So easy to apply. This shade is perfect for my eyebrows (light brown/auburn hair)

If you have brows that you cant see and you aren't able to get tinted regularly then Green Tea Fibre Brow is for you.....it does everything the write up says and then and more.....it really works and I LOVE it :)

It's tiny but worth it. Works well.

Easy to build up the colour if you use a light hand and love how natural it looks on my dark brows. Would purchase again.

5 stars, give my brows life actually, I have dark brown almost black brows and this colour perfectly fills them. I'm so happy I bought this. Tip don't use a lot of product for a natural look.

I seriously love this. On no makeup days I wear just this and i feel good.

I kind of don’t want to rave about this because I don’t want everyone catching on and it selling out haha! I’ve previously used brow powder before and while that worked well it didn’t look as natural as I wanted - this product is a game changer!! Why didn’t I think of looking for this sooner, essentially mascara for your brows with the bonus of filling in and adding to sparse parts and it also works like a brow gel for holding shape, it’s simple *chefs kiss*! It takes a couple of goes to get the technique right, best I’ve found is a very soft hand building gently as you can layer like mascara. Love it so much!!