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Skincare
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100% Pure

100% Pure Full Coverage Water Foundation 30ml

4.5
Rated 4.5 out of 5 stars
61 Reviews
$69.95
A 30ml bottle of 100% Pure Full Coverage Water Foundation with a silver pump dispenser, clear label, and beige vegan liquid foundation inside for a satin dewy finish.
A 30ml bottle of 100% Pure Full Coverage Water Foundation with a silver pump dispenser, clear label, and beige vegan liquid foundation inside for a satin dewy finish.
Clean Nectarine Rating Clean Nectarine rating fruitClean Nectarine rating fruit 2/3
100% Pure

100% Pure Full Coverage Water Foundation 30ml

4.5
Rated 4.5 out of 5 stars
61 Reviews
$69.95

Buildable full coverage with a satin, slightly dewy finish, this hydrating water foundation uses aloe vera and antioxidant vitamin E to leave skin looking smooth and naturally glowing. Ideal for normal to dry skin, with sample sets available.

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Save up to 30% on 100% Pure + FREE gift set when you spend $149+

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  • Description
  • Ingredients
  • Usage

The 100% Pure Full Coverage Water Foundation is a water-based liquid foundation formulated with hydrating aloe vera and antioxidant vitamin E for buildable full coverage with a satin, slightly dewy finish. It helps skin look and feel smooth, hydrated and balanced through the day, leaving a naturally glowing complexion that suits normal and dry skin types.

A small amount builds to full coverage and the finish looks natural on skin. The shade range spans warm, cool, neutral and olive undertones, and the foundation is vegan, gluten free and made in the USA.

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Cool 1.0, Warm 1.0, Warm 3.0, Warm 5.0

Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, C13-15 Alkane (Plant Derived), Titanium Dioxide, Octyldodecanol (Coconut Oil Derived), Coco-Caprylate/Caprate (Coconut Derived), Undecane (From Plant Oils), Glycerin (Vegetable), Mica (Shimmery Mineral), Polyhydroxystearic Acid (Castor Seed Oil Derived), Polyglyceryl-2 Oleate (Vegetable Oleic Acid), Tridecane (From Plant Oils), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer (From Plant Oils), Polyglyceryl-3 Polyricinoleate (Castor Seed Oil Derived), Propanediol (Bio-Fermented from Sustainable Plant Sugars), Squalane (Olive), Tocopherol (Vitamin E), Kaolin Clay (Mineral Clay), Silica (Mineral), Sodium Phytate (Plant Derived), Magnesium Sulfate (Epsom Salt), Maris Sal (Sea Salt), Cellulose Gum (Plant Cellulose), Xanthan Gum (Polysaccharide), Heptylglycerin (Plant Derived), Phenethyl Alcohol (From Flower Oils), Pentylene Glycol (Plant Derived), Hydrogenated Lecithin (Plant Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Polyglyceryl-2 Stearate (Glycerin and Coconut Derived), Disteardimonium Hectorite (Clay Mineral Hectorite), Disodium Stearoyl Glutamate (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Citric Acid (To Balance pH).

May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).

Warm 2.0, Neutral 2.0, Olive 3.0, Cool 4.0

Cucumis Sativus (Cucumber) Distillate, Helichrysum Italicum Flower Water, Organic Aloe Barbadensis Leaf Juice, Oryza Sativa (Rice) Bran, Zinc Oxide (Mineral), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Caprylic/Capric Triglyceride (Coconut Derived), Cetearyl Olivate (Olive Oil Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Tocopherol (Vitamin E), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (From Red Wine), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Naturally Occurring in Essential Oils).

May Contain: CI 77891, CI 77491, CI 77492, CI 77499.

Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.

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4.5
Rated 4.5 out of 5 stars
Based on 61 reviews
Total 5 star reviews: 38 Total 4 star reviews: 17 Total 3 star reviews: 6 Total 2 star reviews: 0 Total 1 star reviews: 0
90%would recommend this product
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61 reviews
  • SJ C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Lovely finish, using it for years

    I've used this for the last several years, as it gives a great finish. Not at all cakey, but excellent coverage. Feels moisturising and looks like I'm not wearing foundation. Great choice of shades. Well worth the price and I'll keep on buying it as long as they make it!

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  • Melanie
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Really liked it

    I love this water foundation! It has the best ingredients on the market, and Ive looked at just about every brand out there. It feels wonderful on the skin, doesnt cake or clog your pores. My only complaint is that the shade wasnt good for me. Warm 2 appeared to be cool-toned on my skin, too pale and pink when I was expecting it to be fair and slightly golden/yellow. Other than this problem, I would highly recommend to people who are looking for a beautiful foundation with full coverage.

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  • Vicki
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Looking for Pure

    I was looking for a foundation that didnt have dimethicone or any formaldehyde type chemicals. This was the one! I love the coverage and the feel. I wish I would have gotten a shade darker, but I just wasnt sure my first time ordering. My only negative is the initial smell when putting on isnt that great, but a small price to pay for a natural foundation and it goes away immediately.

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