I tried this foundation years ago but was recommended the cool 2.0 shade which was too pink for me as my skin tone is more neutral. The foundation itself was good, lightweight and I loved that the ingredients were clean, however the foundation would always gather in any lines on my face. Recently I thought I’d try it again except in the neutral 2.0 shade, however when it arrived, the shade was not neutral in colour but still way too pink on me. I’ve ordered a few 100% pure products over the years and have struggled to find the right shade for my skin tone so I was sad that this shade also isn’t right. I think I have to find a new brand.

I've used this for the last several years, as it gives a great finish. Not at all cakey, but excellent coverage. Feels moisturising and looks like I'm not wearing foundation. Great choice of shades. Well worth the price and I'll keep on buying it as long as they make it!

I love this water foundation! It has the best ingredients on the market, and Ive looked at just about every brand out there. It feels wonderful on the skin, doesnt cake or clog your pores. My only complaint is that the shade wasnt good for me. Warm 2 appeared to be cool-toned on my skin, too pale and pink when I was expecting it to be fair and slightly golden/yellow. Other than this problem, I would highly recommend to people who are looking for a beautiful foundation with full coverage.

I was looking for a foundation that didnt have dimethicone or any formaldehyde type chemicals. This was the one! I love the coverage and the feel. I wish I would have gotten a shade darker, but I just wasnt sure my first time ordering. My only negative is the initial smell when putting on isnt that great, but a small price to pay for a natural foundation and it goes away immediately.

Love this product! The color is a perfect match, and the foundation is perfect to hide my 40-something facial imperfections:) I love that Its natural and good for my skin!

I am happy with my purchase of this water foundation. It has a light feel on the skin which is nice. I pick up a little grainy texture in the foundation though. Not sure what that is, but it seems to go away when I blend it in. I originally tried the tinted moisturizer sample and wanted to buy that but my shade was out of stock, so I went with the water foundation. Next time Ill probably try to get the tinted moisturizer, but I am still happy with the water foundation.

This works and blends perfectly

Perfect foundation to play with coverage. I mix it with my day cream and it works as tinted moisturizer! Love the texture, not greasy and odorless.

As a trans woman with chemical sensitivities, having a clean product to put on my face every morning helps me feel so much more confident leaving the house. This is my favorite foundation I have ever worn, as it feels so nice coming on and off, it provides some sun protection with the zinc oxide, and it seems to help my skin look more nourished and healthy overall.

I absolutely love this foundation! I have never found a shade that was such a perfect match for my skin tone. I am in the shade Neutral 2. It is so smooth and light but it has amazing coverage. This foundation is not cakey at all. My skin is glowing! Its great to know that I am not putting any toxins on my skin. I love 100% pure and cant wait to switch all my makeup over to their products.

Looks & feels good on my skin!

I am really appreciative of this brand! I am so happy that I have found an all-natural foundation that is pale enough without the grease! I was a little concerned at first when looking at the trustpilot reviews but I have to say that my experience was quite the opposite! I purchased the shade neutral 1.0 as I am very pale with neutral undertones. The product arrived nicely packaged and the company gave quick responses. Neutral 1.0 is very pale which is so hard to find with natural foundations! I will say it is a little bit pink but you can easily balance it out with a yellow tinted powder (I like to pair it with the nude by nature banana powder). The finish is satin, solid medium coverage with just one pump and it lasts all day! I currently have acne scarring as well as hormonal acne and this product didn't irritate my skin in the slightest. I cannot recommend this enough! I will be repurchasing for the rest of my days because it is so beautiful!
Thank you so much 100% pure!!

It's good makeup,
A little patchy have to mix it with another makeup

Unfortunately ,the pump on this product doesn't work and I am too old to work out how to do anything about it. The product itself seems okay I just have to take the lid off.

I love the product. My skin looks bright and rested.

Was really happy with my purchase,very good service as well,thank you

I do really like this foundation - it has a lovely soft texture and isn't too greasy. I bought it instead of the BB cream which was sold out. I am a big fan of the BB cream and the Aglow shade is perfect for my skin tone. After looking at the colour finder on the 100% Pure website I chose Warm 3.0. It turned out to be a little pale and a little pink for my yellow tones but with a darker powder on top it works fine. Will be better in winter.
The coverage is light but smooth and I find it doesn't sink into the lines on my face. It is a little drying for my skin though.
Overall happy but not sure if I'll purchase again

Smooth creamy with nice coverage. Feels great on the skin.

Gives great coverage to even out my skin without being a thick foundation

I absolutely love this foundation. It's got a lovely creamy texture, it settles into the skin, looks natural and is light weight.

I wanted to try another brand so gave this one a go, and I absolutely love it! It's really light weight, and has a matte finish. It feels like Im not wearing makeup, but still has a nice coverage - though I don't like heavy coverage foundation.

I wanted to try another brand so gave this one a go, and I absolutely love it! It's really light weight, and has a matte finish. It feels like Im not wearing makeup, but still has a nice coverage - though I don't like heavy coverage foundation. I used the ‘find my shade’ to help pick, I think I used another brand to find the closest match and it worked really well. Will definitely buy again.

I wear Neutral 2.0 but tanned a bit over summer so I tried this. It's waaaaaay darker! I mix the tiniest drop with my existing shade to get something like want I need. Be warned the jump in colour is substantial. More then the difference between 1.0 and 2.0 for sure.

Great coverage, quite mattifying and sits really well on the skin but the Neutral 1.0 shade was way lighter than I expected. I'm pale but this shade is so light! Also my skin felt slightly tingly from it so it's a miss for me but I'm sure it would be loved by others!

Lovely product. Perfect for my skin. Great to have a product without titanium dioxides and other ingredients that I am highly allergic to and not having to pay a fortune for them.

So light yet has amazing coverage without suffocating your skin. It blends so well and doesn't leave any streaks. Colour match is amazing, never found a foundation to match exactly my shade! Couldn't rate this more highly!

So moisturising and gives me a nice natural glow - excellent coverage and feels nice and light.

Not truly a full coverage product.
Lovely feeling product on skin but found difficult to get good coverage and did not last.
Soaked in or wore off after two to three hours

I've been hunting for a great natural foundation for years. This is a good foundation. It doesn't set instantly, like a lot of others, and it has coverage, unlike a lot of others. But my skin is quite dry and this flaked around my dryer areas. I bought their Illuminating primer hoping that would help but it didn't. Also, I am very fair and this is a touch too light even for me. But as I said it's the best I've tried. And in its defence most foundations cling to my dry areas. Ill keep looking for that 5 star foundation but Im happy to use this in the meantime.
I think this would be great for those with normal skin, and good for those with oily and dry skin.

Im on to my 2nd bottle of this lovely light foundation and Ill continue to buy it. It's not a full coverage but it could be if you applied it heavy enough. I use a light dusting of my mineral powder foundation over the top for a more covered look sometimes. It's good for our akin with no nasties so it's a win win for me.