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Skincare
Makeup
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100% Pure

100% Pure 2nd Skin Serum Foundation 35ml

4.4
Rated 4.4 out of 5 stars
28 Reviews
$69.95
100% Pure 2nd Skin Serum Foundation 35ml by 100% Pure combines olive squalane and fruit pigments for natural coverage. Comes in frosted beige packaging with a gold pump dispenser.
Three hands of varying skin tones show four swatches each (Shade 1–8) of the 100% Pure 2nd Skin Serum Foundation (35ml) on their forearms, with one holding the bottle. Each swatch reveals this ultralight foundation’s natural, seamless coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation (Shade 1, light beige) are shown on a white background, labeled below.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 2 (light beige) are shown on a white background. This ultralight formula by 100% Pure provides natural coverage for a flawless look.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in a light beige shade (Shade 3) rest on a white background, showcasing the natural coverage benefits of this ultralight foundation by 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation Shade 4 (light beige) are shown on a white background, highlighting this ultralight serum foundation by 100% Pure that provides natural coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 5, a light beige, are displayed on white, illustrating the ultralight serum’s seamless blend and natural coverage from 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 6 sit on a white background—the largest leftmost, two smaller to the right—highlighting the brand’s lightweight, seamless natural finish.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml on a white background, labeled Shade 7.
A round, flat drop of beige liquid 100% Pure 2nd Skin Serum Foundation 35ml rests on a white background, showcasing its ultralight serum texture for natural coverage.
100% Pure 2nd Skin Serum Foundation 35ml by 100% Pure combines olive squalane and fruit pigments for natural coverage. Comes in frosted beige packaging with a gold pump dispenser.
Three hands of varying skin tones show four swatches each (Shade 1–8) of the 100% Pure 2nd Skin Serum Foundation (35ml) on their forearms, with one holding the bottle. Each swatch reveals this ultralight foundation’s natural, seamless coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation (Shade 1, light beige) are shown on a white background, labeled below.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 2 (light beige) are shown on a white background. This ultralight formula by 100% Pure provides natural coverage for a flawless look.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in a light beige shade (Shade 3) rest on a white background, showcasing the natural coverage benefits of this ultralight foundation by 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation Shade 4 (light beige) are shown on a white background, highlighting this ultralight serum foundation by 100% Pure that provides natural coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 5, a light beige, are displayed on white, illustrating the ultralight serum’s seamless blend and natural coverage from 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 6 sit on a white background—the largest leftmost, two smaller to the right—highlighting the brand’s lightweight, seamless natural finish.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml on a white background, labeled Shade 7.
A round, flat drop of beige liquid 100% Pure 2nd Skin Serum Foundation 35ml rests on a white background, showcasing its ultralight serum texture for natural coverage.
Clean Nectarine Rating Clean Nectarine rating fruitClean Nectarine rating fruit 2/3
100% Pure

100% Pure 2nd Skin Serum Foundation 35ml

4.4
Rated 4.4 out of 5 stars
28 Reviews
$69.95

An ultralight serum foundation with buildable medium to full coverage and a satin finish, blending olive squalane, vitamin E and nourishing plant oils to leave skin looking smooth, naturally radiant and like a second skin. Sample sets available.

Colour
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Save up to 30% on 100% Pure + FREE gift set when you spend $149+

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  • Description
  • Ingredients
  • Usage

Consumer studies show 97% found skin appeared smoother and softer, while 91% said the foundation improved skin texture and provided natural-looking coverage.

The 100% Pure 2nd Skin Serum Foundation is an ultralight serum foundation formulated with olive squalane, vitamin E and nourishing plant oils for buildable medium to full coverage with a satin finish. It blends to look and feel like a second skin, helping to reduce the appearance of fine lines and wrinkles while leaving skin smooth and naturally radiant.

A small amount smooths over skin, with a second layer building full coverage where needed. Suited to normal skin types, it is vegan, gluten free and made in the USA.

Sample Set Guide

Each colour pot is approximately 2ml, enough for 1 application.

  • All 5 shades included: Shade 1, Shade 2, Shade 3, Shade 4, Shade 5

Shade Guide

  • Shade 1: fair with neutral undertones
  • Shade 2: light with warm peach undertones
  • Shade 3: light-medium with warm undertones
  • Shade 4: medium with warm undertones
  • Shade 5: tan with neutral undertones
  • Shade 6: dark with cool undertones
  • Shade 7: dark with red undertones

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Squalane (Olive), Lauryl Laurate (Plant Derived), Titanium Dioxide (UV Filtering Mineral), Organic Sclerocarya Birrea (Organic Marula) Seed Oil, Undecane (Plant Derived), Coco-Caprylate/Caprate (Coconut Derived), Mica (Shimmery Mineral), Oenothera Biennis (Evening Primrose) Oil, Oryza Sativa (Rice) Bran Oil, Silica (Mineral), Organic Rosa Canina (Organic Rosehip) Seed Oil, Tridecane (Plant Derived), Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Oil Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Plant Derived). May contain: CI 77491, CI 77492, CI 77499

Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, for a seamless satin finish. For areas that require full coverage, apply a second layer.

Buy it with

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4.4
Rated 4.4 out of 5 stars
Based on 28 reviews
Total 5 star reviews: 18 Total 4 star reviews: 6 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 1
86%would recommend this product
Write a Review (Opens in a new window)
28 reviews
  • Simone
    I do not recommend this product
    Rated 1 out of 5 stars
    Terrible product, not worth the money

    I purchased this on sale for $20 and still feel incredibly ripped off. I got Shade 2 and it is ghostly pale, feels and looks terrible on the skin. It just sits in every pore and doesn't smell so great either. I have no idea why it gets good reviews. I have left a one star review before but noticed it wasn't published. I am hoping that for transparency sake, this one gets posted otherwise it's not such a trustworthy site. I have bought many other products and haven't had an issue so hoping there was an error and it was not on purpose

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  • Diana M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Fantastic Product

    It's light, clean and very easy to apply.

    Was this helpful?
  • Ivonne
    I recommend this product
    Rated 5 out of 5 stars
    Like it a lot

    I really like this foundation. Only problem is the shade was lighter than my regular shade, and it is out of stock :(

    Was this helpful?
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