im amazed at how well this worked. i applied this as soon as i opened the packaging. it made my skin feel so soft and smooth. since its fermented rice i expected it to smell odd, but it doesnt. it smells good, like plants.

I am seeing visible difference. I have severe sun damage. Using it in a routine along with other serums from 100 % Pure

Liked the water serum a lot. I even ordered another one.

This is one of my favorite products from 100% pure. My skin is really sensitive and can easily break out from most moisturizers and sunscreens. When I use this serum though, it really helps prevent acne and keeps my skin looking clear, soft, and bright. This has also helped even out my skin tone and given my face a nice glow. Highly recommend this, I've already bought it three times and will continue to use.

I have not started using recent purchase at this time. Am currently using other products.

This serum definitely makes the skin appear bright but I could not get rid of the dark spots.

This serum is everything. If you have sensitive skin this will get your skin in better condition. So hydrating and healing. I loved it!

really love how light this formula feels on my skin. Really refreshing sensation from it.

It is lightweight and leaves skin super soft and hydrated. Highly recommend.

I have dry/normal combo skin, and I use this every morning after cleansing, and I love how hydrated and brightening this leaves my skin feeling and looking!

This serum is a great base for layering because it gives such hydration! it is like putting aloe vera on your face but better! It does brighten immediately but I think for removing dark spots I recommend products with vitamin C.I wish they would create the accompanying moisturizer!

Very smooth on face. My skin looks and feels great.

Rice Water Serum is very hydrating with immediate effects. Do I like it, dare say, more than hyaluronic acid? I might. It's great for during the day. Dampen your skin before application and follow with Rose Water Hydrating Milk. Delightful. I have mature skin, no wrinkles. I lean more towards and treat for dryness. Great addition to the skincare lineup. Thank you, 100%.

This serum feels great on my skin.

Love the way this serum makes my face feel. it is very hydrating and silky smooth to apply. I think the smell is neutral, but my husband says my face smells weird when I use it. Still like the product and believe it is benefiting my skin but probably wouldnt buy again just because the smell bothers my husband.

I just got this item from black friday sale & it really worked. I just started to use it for 6 week and already saw my skin get brighten. thanks 100% pure for making amazing organic clean products.

Fair at best. At age 65 my complexion is probably to fragile for this type of serum.

Dries on the face well while keeping my skin hydrated and soft, brightening affects appear with continual use.

I didn't expect to love this serum as much as I do! It's very light weight, absorbs nicely, and works well to fade dark spots and even skin tone without being harsh at all. Great ingredients that are new to me like sake and licorice, and ones I know work well for me like white willow and niacinamide. One of my favorite serums!

I used it during winter and it makes my face and the back of my hands super hydrated!

Very light serum. Great for uneven complexion. It's quite expensive but I always load up with the annual sale.

Great

This was a staple for me pre and post chemical peel. After ingredients reading, this was the only product that was superior and gentle. It really made me feel hydrated and helped me heal efficiently. Must have for your simple days where you aren't targeting any problems and just need a basic, super nourishing, clean/organic product!

Unsure about the product been using for 2 weeks, v little product inside, will review again in a month if it does what it says

I love this a lot more than the green tea serum but still not fabulous enough to repurchase.

Just minutes ago was complaining about Mate eye cream (not only me) but this serum is really great. I like that I can apply also on my eyes before cream. Very moisturising and with subtle scent of sea. Japanese use rice water for beauty purposes from ancient times. Yes expensive but I love it

I really liked this serum and I bought it when on sale but probably wouldn't get it full price .

Come on 100% Pure, hurry make a good serum already. This serum is really meh.

I really love this serum. It is expensive but I only need one pump to cover my face so I can see it lasting a while. My skin feels really smooth day and night. Recommended.