Came in a matte bottle that felt a bit luxe. The shampoo feels great, not overly stripping, foams decently so you feel satisfied, but still leaves your hair and scalp feeling nourished. This has been soothing on a mildly troubled scalp! Been really happy with 100% pure shampoos. Something about the texture, light fresh scent, and how my hair and scalp feel afterwards :)

I previously used a store bought shampoo that was full of silicones and messed up my hair. From the first wash, this shampoo made my hair look and feel clean and fresh. I love that this is natural but still does a great job of keeping my hair clean

I’ve been hunting for a natural shampoo that still gives a lather & doesn’t leave my hair limp & oily after- and I think I’ve found it! Nice fragrance and I don’t need to use much so hopefully the bottle should last a while, if my family don’t use it all.

Its really calmed my sensitive scalp. Itching completely stopped after one use. Leaves my hair soft. Recommended

This is the first product that calms the itch and it’s not too harsh. Some other shampoo helps at first and then scalp gets worse, I was impressed with this one!!!