Trying to find a natural BB cream is proving very difficult! Tried applying with makeup brush, sponge and fingers but it is so thick and sticky and if you rub it in more it balls up. Has an almost orange tint to it too. Waste of money - not cheap! The hunt continues.

I used to love this product, it was my favourite. When it came back in stock I got 2 just in case it ran out of stock again and I didn't want to run out again!
When it arrived I noticed the packaging had changed, when I applied the product it was clear it wasn't the same :( I checked the ingredients and they'd changed. It is like a totally different product and is no where near as beautiful as it used to be. I also feel the colour has changed.

Disappointed with 100% Pure on this one :( Now on the hunt for a new BB cream :(

Its very sticky and doesnt go on smooth

great,but not perfect match because you were out of stock on perfect match colo

This BB cream is easy to get on w/ a make up sponge as recommended, a little goes a long way as it blends all over really well and it stays on all day!! It made my skin look like I had no make up on but it had good coverage at the same time. Love that Its healthy and nourishing for the skin. I will say Its smaller in size than I expected so Im actually happy I got it w/ a discount. Will definitely continue to use it on days where I want minimal make up.

This cream illuminates your skin and is nourishing at the same time.

Love it! It reflects light as is advertised, light weight, covers well! Looks very natural!

Best BB cream I have ever used. Goes on silky and stays on all day. I love the way my skin feels.

Unfortunately this did work for me. Very thick and a bit drying.

Love

So good. Always out of the colour I want so I have to mix it. Shipping and price are high.

This is quite thick so I apply after my sunscreen. Applying to dry face it is hard to get a light coverage. Sometimes I put a drop of jojoba oil and mix before application. Once on it gives a dewy natural luminous glow.

Quite like this BB cream. I use a moistened sponge to apply for even coverage. It's a little thickish but not too much and easily sorted by using the sponge.

I have raved about this since the first time I bought it. It's thick but once you know what to expect it's a great refreshing. Coverage. However my last tube seems to leak and is a bit runnier than Im used to, and less shimmer. Im not sure if they’ve slightly changed the consist due to complaints?

Yes it's sticky and can go on light or thick but this product is brilliant! I have found that the key is to add a mineral powder like Inika over the top for a beautiful finish. I have received so many compliments and ppl asking me how do I get such a glowing finish x

I've been using this for years, could not believe when it went out of stock, was not happy though when the size went down and the price went up, makes this a luxury item for someone like me, but works wonderfully for my complexion, I have to make it last .

I have been wanting to try this BB for a long time! Unfortunately it did not live up to my high expectations I had from all the reviews. I used Find my shade and 2/3 said Aglow. The colour is quite orange so I was concerned but it seems to blend okay. Coverage is fine but there is not dewy glow ? For the price tag I won't bother buying this again. I will go back to the RAWW super Camo in Cashew. I love this stuff, it's buildable but light enough to wear as a BB and it has SPF! Another bonus is it's Australian!!!

This is a nice Bb cream, it is thick, but goes on light and smells nice. I only gave it four stars because it doesn't have a sunscreen in it, will look for a different bb cream. I recommend it if you don't care about having to use an addiional product for sunscreen.

Gives your skin a healthy glow,(I am fair in colour). Love this product.

Guys seriously this stuff is the goods. Warm it in your fingers before applying, and be patient with the consistency as it can be hard to rub in. Once you nail application though, the coverage is a fab medium and this stuff will make you GLOW. I have medium olive skin and use Aglow which is a touch pink based but blended is fine!

Have been using this consistently for a few years, always get comments about how glowy my skin looks. Quite thick and difficult to rub in but worth it!

I use a la mav primer underneath and it stays on all day with a dewy complextion. It looks like I have foundation on.
I have oily skin & can highly recommend to anyone else who has the same skin as well.
Been buying for a couple of years and can not find anything close in colour match or feel. Stays on all day.
I have olive skin & get Aglow.

Even the fairest version of this bb cream is a tiny bit darker than my skintone - but it has come into its own for zoom meetings. It evens out my skintone & adds a slight rosiness & 'glowiness' that is flattering on Zoom calls. I have dry skin, so add a little rosehip oil under it occassionally, but most days it's definitely righ enough that I don't need moisuriser as well.

This BB has a coverage more like a foundation. It's smells lovely. As it is very thick I use two parts moisturiser to one part BB cream to get the consistency I want.

This product gives moderate coverage and is perfect for day time wear. Love the fact that it has sunscreen so no need to double up. Gave me a very nice natural coverage and skin felt quite dewy which is nice.

I've used 20 Aglow colour and it suits my complexion - which is light olive. The coverage is medium, and buildable. I love the ingredients in this product and the glow it gives is exactly what I was looking for. I have dry/normal skin. The only issue with this BB cream is that it is not easy to apply. I think zinc oxide might be adding the thickness to this product. That said, it is only a matter of adding a drop of jojoba or rosehip oil, or a cream, a primer; or whatever you wish to use.

I found this BB cream hard to apply and really light coverage. I have to put a bit of moisturizer on with it so it's easier to spread. The aglow colour suits my skin but it doesn't cover any pigmentation.

The darkest shade of this is too light for me. I also found the texture a bit odd on my skin. I haven't had much luck with 100% pure makeup. Though I do love the lipsticks.

Always get positive comments

There was a lot of hype over this product and I waited a year to obtain it as the colour I wanted kept getting sold out, but when I used it it seemed very light in coverage and difficult to apply. It was also too dewy for my liking and I had to use a lot of loose powder over it.

Wasn't sure at first but Im a convert now. Gives that glowey Dewey look. Nice and natural. Only giving it 4 stars because sometimes it can slightly emphasis pores on my nose

Very thick and you really have to rub it in, but I love the glow it gives my skin.

This isn't moisturizing enough. It doesn't spread easily across my face.