The Jack n' Jill Natural Certified Toothpaste in Blueberry is a fluoride-free natural kids toothpaste, free from bicarbonate of soda (baking soda), suitable from 6 months and is safe if swallowed when used as directed. The gentle gel contains 40% xylitol to help reduce plaque-causing bacteria, alongside low-abrasion silica for gentle cleaning and calendula flower extract to soothe sensitive gums. The certified natural blueberry flavour keeps brushing simple and enjoyable, without artificial colours or flavours. This toothpaste is free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.