The Jack n' Jill Natural Certified Toothpaste in Berries & Cream is a fluoride-free natural kids toothpaste, free from bicarbonate of soda (baking soda), suitable from 6 months and is safe if swallowed when used as directed. The mild gel blend contains 40% xylitol to help balance mouth pH and reduce plaque-causing bacteria, alongside gentle silica for low-abrasion cleaning. Calendula flower extract helps soothe young gums. The certified natural berries and cream flavour feels comforting and familiar for little mouths, without artificial colours or flavours. This toothpaste is free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.