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INIKA Organic Serum Foundation 25ml

$89.00
A sleek black bottle of INIKA Organic Serum Foundation 25ml with gold text features ceramide and baobab seed. This vegan, hydrating foundation has a simple, modern design.
Before-and-after portraits for INIKA Serum Foundation in Radiant, showing a person with centre-parted dark hair. The After portrait shows more even skin colour around the eyes and across the cheeks.
Uncapped black INIKA Serum Foundation bottle with a narrow dispensing nozzle, standing beside its black cap with a gold rim on a beige background.
A foundation shade guide for INIKA Organic Serum Foundation 25ml displays ten diverse models, each with a hydrating foundation swatch and labeled undertones: yellow, neutral, pink, peach, golden, olive, or warm. Two bottles are shown at the bottom.
Side-by-side close-up of a woman’s face labeled BEFORE and AFTER, showing clearer, smoother, and more even-toned skin in the AFTER image thanks to INIKA Organic Serum Foundation 25ml.
Three hands of varying skin tones hold INIKA Organic Serum Foundation 25ml, showing swatches of 10 flexible shades—from light to dark—on their arms. Shade names are listed next to each swatch. Text reads: 10 flexible shades.
Before-and-after portraits for INIKA Serum Foundation in Bold, showing a person with centre-parted brown hair. The After portrait shows more even skin colour and less visible redness around the nose and cheeks.
Capped black INIKA Serum Foundation bottle with one large and one small glossy pale yellow-beige foundation droplet behind and above it. The shade name Bold is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy peach-beige foundation droplet behind and above it. The shade name Brilliant is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy golden-beige foundation droplet behind and above it. The shade name Daring is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy neutral beige foundation droplet behind and above it. The shade name Fearless is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy warm tan foundation droplet behind and above it. The shade name Gratitude is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy golden-tan foundation droplet behind and above it. The shade name Nourish is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy rosy-tan foundation droplet behind and above it. The shade name Purpose is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy deep golden-tan foundation droplet behind and above it. The shade name Radiant is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy rosy-brown foundation droplet behind and above it. The shade name Spirited is printed at the top.
Capped black INIKA Serum Foundation bottle with one large and one small glossy deep brown foundation droplet behind and above it. The shade name Vivid is printed at the top.
Three uncapped black INIKA Serum Foundation bottles arranged around beige, tan and dark brown foundation drops, with two detached caps on a beige surface. The caption reads 2 ml Light Fair Sample Set.
Black INIKA Serum Foundation bottle standing against a dark brown background as a stream of peach-beige foundation runs over its cap and down the side. The caption reads 2 ml Medium Tan Sample Set.
Uncapped black INIKA Serum Foundation bottle lying diagonally beside a wavy smear of dark warm-brown foundation on a beige surface. The caption reads 2 ml Dark Deep Sample Set.
Clean Nectarine reviewer illustration

This product passes the Clean Nectarine NO List

Clean Nectarine rating: Clean Nectarine rating fruitClean Nectarine rating fruit 2/3

Every product we sell must pass our obsessively strict NO List, we then go one step further and give each product a Clean Nectarine rating out of 3.

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INIKA Organic Serum Foundation 25ml

$89.00
Clinically Studied

Certified organic serum foundation with anti-ageing skincare ingredients providing full coverage and a soft satin finish. Clinically proven to decrease wrinkle length by 48%. Sample Sets available.

Colour
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Backed by studiesClinical study
48%reduced wrinkle length
31%more hydration
29%more skin elasticity
26%less wrinkle depth

The INIKA Organic Serum Foundation is the world's first certified organic serum foundation, combining skincare with makeup for buildable medium to full coverage and a soft satin finish that lasts all day. Free from silicone and mineral oil, this hydrating serum foundation melts into skin for a natural, second-skin effect that blurs imperfections and evens skin tone. Enriched with Ceramide NP and Baobab Seed Extract to help replenish the skin's moisture barrier and keep it hydrated through wear. Dermatologist approved for sensitive skin.

Sample Set Guide

Each colour pot is approximately 2ml, enough for 1 application.

  • Light / Fair: Bold, Brilliant, Daring, Fearless
  • Medium / Tan: Gratitude, Nourish, Purpose
  • Dark / Deep: Radiant, Spirited, Vivid

Shade Guide

  • Bold: fair with yellow undertones
  • Brilliant: light with peach undertones
  • Daring: light with yellow undertones
  • Fearless: light with neutral undertones
  • Gratitude: medium with pink undertones
  • Nourish: medium with golden undertones
  • Purpose: medium with peach undertones
  • Radiant: medium with olive undertones
  • Spirited: deep with neutral undertones
  • Vivid: deep with warm undertones

In customer studies, 97% agreed it does not cause irritation or breakouts, 93% saw no product transfer and 93% found it conceals the appearance of redness, imperfections and uneven skin tone.

Source, as published by INIKA Organic

"Decrease wrinkle length by up to 48%" · "97% agreed does not cause irritation or breakouts"

Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Dicaprylyl Ether, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Integrifolia Seed Oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (Baobab) Seed Oil*, Ceramide NP, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Citrus Aurantium (Orange) Peel Oil, Lysine, Hydrogenated Castor Oil, Sodium Lauroyl Glutamate, Aluminium Hydroxide, Magnesium Chloride, Limonene. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *From Organic Agriculture, 100% Natural Origin.

Apply lightly with fingertips or use the INIKA Foundation Brush to buff into the skin, building coverage gradually where desired.

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  • 5 stars: 5 (45%)
  • 4 stars: 3 (27%)
  • 3 stars: 2 (18%)
  • 2 stars: 1 (9%)
  • 1 star: 0 (0%)
H
Holly
Skin but better

This gives me that fresh, even look without feeling like I am wearing foundation. It blends quickly and stays comfortable all day, even when my skin is feeling dry.

T
Talia
Lovely finish, shade took guessing

The finish is dewy and really flattering. I did have to guess my shade online and it was slightly lighter than expected, but once blended it still looked natural.

D
Dianne
5 Stars

I have tried a lot of foundations and this one sits beautifully. No caking around my nose or smile lines, and it does not dry down patchy.

M
Michelle
Great for dry skin

This foundation stays glowy and fresh until the end of the day.

S
Sienna
Buildable coverage

I love how lightweight it feels and it is easy to build, but it will not cover everything if you want a full glam base.

E
Erin
Second skin

I keep getting asked what I use on my skin, which never happens.

C
Chloe
Nice, but not for oily T zone

Beautiful glow and blends well, I just would not call it long wear on oily skin though

S
Sherry
Disappointed

I was excited for this product, however so far I have not been happy with it. It seems to settle into lines and make my skin look dry. I wish I had reordered the other Inika Foundation I normally use. because it is also less expensive than this product. I will persist with it and hopefully find a moisturiser that sits well under it so it appears hydrating. I used the Inika Radiant Glow Veil under it but still it did not sit well on my skin.

G
Gracey
A little goes a long way

The bottle is small but you truly only need a tiny amount, it spreads easily and looks smooth, not heavy.

K
Kara
Good, just pricey

I love the finish and how it never flakes on me, but it is definitely an investment. I will repurchase.

N
Nat
Did not wow me

It applies nicely and looks natural. It is fine, just not a must have for me.

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