The Acure Simply Smoothing Shampoo is a frizz-targeting formula designed for unruly, hard-to-manage hair that needs smoothing and control. Marula Oil helps nourish and soften the hair cuticle, while Coconut Water supports hydration for improved manageability and shine. Hair feels smoother, more controlled, and easier to style with regular use. Sulphate free, silicone free, and suitable for colour-treated hair, it is made in the USA and vegan.
Please note, we do not stock Acure conditioners as they do not meet our strict clean beauty ingredient standards.
Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Cocos Nucifera (Coconut) Oil, Sclerocarya Bierra (Marula) Seed Oil, Aleurites Moluccanna (Kukui) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Water, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Juniperus Mexicana Oil, Dipteryx Odorata (Tonka Bean) Seed Oil, Coffea Arabica (Coffee) Seed Oil, Eugenia Caryophyllus (Clove) Flower Oil, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate. *Organic Ingredient
Apply to wet hair. Massage into scalp and hair, working through the ends. Rinse thoroughly.