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100% Pure Luminous Primer 30ml

$69.95
A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.

100% Pure Luminous Primer 30ml

$69.95

A radiance-enhancing, silicone-free primer with resveratrol, vitamin E and light-reflecting pigments for a dewy, luminous finish and flawless makeup application.

🎁

FREE full-size Rose Micellar Cleansing Water - Spend $99+ on 100% Pure Automatically added to your order.

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The 100% Pure Luminous Primer is a radiance-enhancing, silicone-free makeup primer formulated to create a smooth, luminous base that fills in pores and fine lines for a naturally glowing complexion. Light-reflective illuminating pigments blur imperfections and help foundation apply more evenly, while a protective barrier keeps makeup from fading throughout the day. Resveratrol and Vitamin E deliver antioxidant benefits, Aloe hydrates and soothes, and Avocado softens and moisturises. Ideal for dry and normal skin types wanting a dewy, radiant base for long-lasting makeup wear. Made in the USA and vegan.

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Caprylic/Capric Triglycerides (Medium Chain Triglycerides from Coconut Oil) Coco-Caprylate/Caprate (From Coconut), Triheptanoin (From Plant-Based Oils), Isoamyl Laurate (From Beets), Persea Gratissima (Avocado) Oil, Glycerin (From Vegetables), Silica (Mineral), Mica (Shimmery Mineral), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer (From Botanical Oils), C9-12 Alkane (From Plant Sugars), Hydrolyzed Jojoba Esters (From Jojoba Oil), Organic Butyrospermum Parkii (Organic Shea) Butter , Dilinoleic Acid/Butanediol Copolymer (From Botanical Oils), Castor Oil/IPDI Copolymer (From Castor Seed Oil), Magnesium Stearate (Mineral and Plant Derived), Resveratrol (From Grapes), Squalane (Olive Fruit), Organic Aloe Barbadensis Leaf Juice (From Organic Aloe Vera), Tocopherol (Plant Derived Vitamin E), Camellia Sinensis (Green Tea) Seed Oil, Jojoba Esters (From Jojoba Oil)

Apply evenly to clean or moisturised skin. Allow to set for 90 seconds, then follow with makeup application.

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  • 5 stars: 90 (55%)
  • 4 stars: 49 (30%)
  • 3 stars: 20 (12%)
  • 2 stars: 4 (2%)
  • 1 star: 1 (1%)
D
Dee
Evens out makeup

I've been using this for 4 days and think it's great! My makeup base looks even and it seems to stay put for longer. I have naturally uneven skin tones and can get a bit blotchy but this just helps to keep everything looking fresh. Very expensive but only a tiny bit is required.

P
Phuon
Great

Such a beautiful primer! It does help my makeup last longer! Highly recommend!

S
Sarah
Beautiful

This was the first natural primer I'd ever tried. Feels very refreshing on the skin and sinks in really well. I still got oily on the T-zone (bane of my life), but my mineral powder makeup went on nicely over the top of it. Gives a nice, luminous glow--just like it says it does!

K
Kate
Gorgeous Primer

Love this primer. I use under the 100% Pure BB and it makes application much, much smoother and easier. I also love the subtle glow.

T
Tina
Silky, soft finish

I use this under my BB cream to make it last a little longer. It definitely looks smoother when I apply it and makes my skin nice and soft. My skin is still a little dry looking by the end of the day but thats more my skin's fault than the cream. Overall a good product

E
Emily
Fantastic

This is the best primer I've used. It goes on like silk and creates the perfect base for any product I use on top - even ones I've found blotchy in the past. I would definitely reccommend this product without any hesitation!

Z
Zahra
Amazing !

Keeps makeup in place and it has a beautiful silky feel

N
Nikita
Feels silky without the silicones

Lots of skin loving ingredients, but expensive for everyday wear...

L
Liana
Favourite primer!

Glides on so smoothly - the primer has such a beautiful silky feel, and the subtle shimmer gives a really healthy looking radiance under my foundation, BB cream, or tinted moisturiser. Highly recommend!!

A
Amy
My fav primer

I love this primer so much. It glides on beautifully and has such a lovely subtle glimmer to it. My foundation goes on so smoothly over the top.

E
Eugenie
fabulous

Amazing! Best primer I've used!

E
Elyse
Does nothing

I had high hopes for this primer due to all the good reviews but it fell very short for me. It felt nice and silky smooth going on but it did nothing to smooth lines or pores and my makeup lasted the same amount of time without using the primer. The search continues for me.

K
Karina
Not for me

Unfortunately this primer did nothing for me. The pump sometimes gets stuck. I was really excited to try this one because of all the reviews but I will be going back to the Inika primer.

L
Laura
Love it

This is the best primer I have owned. It keeps things set really well, is nice an light on the skin, and feels fresh to use. Will purchase again

L
Liss
Silky smooth

Does leave skin incredibly smooth. Just glides on. I dont wear any foundation over the top, just use this as a day moisturiser. Has a eautiful smooth gel consistency. Doesnt leave a glittery finish, just naturally glowing. Does not cause my sensitive, combination skin to break out and does not cause any oiliness.

K
Kelly
Nice primer

This primer smells lovely, and does work incredibly well to make makeup go on smoothly. I found on my chin where I tend to get oily as the day progresses that the primer made the oiliness worse, but for my forehead, cheeks and nose all was fine.

L
Lyn
Pricey

But good

C
Cait
Nice texture and scent...

However, I didn't notice any differences in my oily/combo skin. Makeup also seemed not to last as long with use of this product.

C
Caterina
Perfect Primer

Have tried both primers from 100% Pure and this is my favourite. I do have an oily t-zone but this one helps to reduce my shine better than the other one! The Luminous Primer feels silky soft and smooth when it goes on; doesn't leave any residue and skin feels amazing. It provides great staying power for any foundation or BB cream that I apply afterwards. Have tried many primers - both natural and non-natural varieties and none come close to this one. A permanent item in my beauty items! :)

N
Nl
Price is a deterrent

I do love the feel of this product though

G
Georgia
Silky

I found this primer so smooth and silky. I will definitely be a repeat buyer if this one!

E
Emily
Meh

Didn't do anything for me

T
Tracey
Disappointed

Yep very silky and soft but does'nt seem to make foundation last any longer and actually made some areas look dry, pump stopped working very quickly. Not worth the price unfortunately :(

K
Kelly
Lovely

A lovely feeling primer that does leave your skin looking luminous

K
Kirsten
Nice product

Nice product which has helped with foundation separation.

K
Kim
Love!!

Its goes on silky and smooth, creates a wonderful base for all day stay.

G
Georgina
Not Bad

This product does have a lovely feel about it, and seems hydrating. But as someone with oily skin, I'd have to say that it doesn't deal overly well with shine control. So I probably won't be re-purchasing.

L
Lana
Smoothing

Looks great paired with 100% BB cream, however it can look too shiny on the T zone if you have more oilier skin. Nice mild scent.

A
Alex
Pretty nice

This has a nice texture to it and feels nice on my skin. However, not nice enough to warrant the price. I haven't bought it again.

S
Sylvia
Undecided

Leaves my skin with an odd waxy feel. Not sure if it helps with make-up wear

C
Cassie
Nearly perfect product!

I have normal to slightly dry skin and this works well for me. I have swapped from Hourglass veil primer so have high standards for my primer as I'm so use to that one. I found this one works just as well for my skin. Only thing is it is a thicker consistency, gel like. So have to be careful how much you put on depending on how dry/oily your skin is. For me I don't need much for it to soak in. Would give 5 stars if it was a thinner consistency. But it still works wonders for me! I also love how it doesn't have much of a scent at all!

N
Nikki
Lovely

Its so nice but too expensive for me... Hope it goes on sale again soon ☺️

C
Claudia
100%pure luminous primer

Love this primer. Amazing to find a primer without all the nasty ingredients like silicone! By far one of the best natural ones I have found!

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