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100% Pure

100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

4.5
Rated 4.5 out of 5 stars
39 Reviews
$22.48 $44.95
A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A woman with winged eyeliner and a patterned headband applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Shade: Buttercup. She has light skin, brown hair with bangs, and a floral tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
Close-up of two pairs of lips—one with dark skin, one with light—wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A matte, opaque berry red vegan lipstick in a floral beige tube with matching cap—100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure. Cap sits beside upright lipstick. Text: “Currant (A berry red, matte, opaque).”.
100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Desert Rose (raspberry jam red), a vegan lipstick housed in a beige-pink case with white floral patterns, shown standing beside its matching cap. Brand: 100% Pure.
A 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in Oasis, a deep berry wine shade, is shown uncapped, revealing the rich lipstick and a taupe cap adorned with white botanical illustrations.
100% Pure

100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

4.5
Rated 4.5 out of 5 stars
39 Reviews
$22.48 $44.95

Full coverage and long lasting vegan matte lipsticks made with cocoa butter and shea butter in a large range of vibrant shades.

Colour
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Clean Nectarine Rating: (1/3)
  • Description
  • Ingredients
  • Usage

The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick is a creamy matte lipstick designed to deliver full coverage colour with a soft matte finish. Formulated with Cocoa Butter, Apricot Kernel Oil and Shea Butter to help keep lips soft, smooth and comfortable, it uses pigments from fruits and plants, including Cocoa, Beet, berries and Bamboo Charcoal. Please note: the formula also contains mineral pigments such as Titanium Dioxide and Iron Oxides, and D&C colours. Made in the USA and vegan.

Shade Guide

  • Pink Canyon: a dusty pink
  • Mirage: a cool, deep dusty pink
  • Cassia: a neutral, deep antique pink
  • Sahara: a neutral, deep nude
  • Mojave: a warm clay-brown
  • Plume Pink: a nude pink mauve
  • Winecup: a cool toned, antique berry
  • Cacti: a cool toned sepia-brown
  • Savanna: a pink mauve cocoa
  • Hyacinthus: a deep berry purple
  • Marrakesh: a vibrant fuchsia
  • Strawberry Cactus: a peachy pink coral
  • Prickly Pear: a vibrant coral pink
  • Cactus Bloom: a vibrant red orange
  • Protea: a neutral berry red with fuchsia undertone
  • Currant: a berry red
  • Sonora: an orange red
  • Nopal: a neutral, deep, vibrant ruby
  • Blood Orange: a classic brick red
  • Desert Rose: a raspberry jam red
  • Oasis: a berry wine

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Ingredients: Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower and Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus).

Across shades, may contain: CI 15850, CI 19140, CI 45410, CI 75810, CI 77491, CI 77492, CI 77499, CI 77742, CI 77891.

Currant shade also contains: Mica, Aroma (Flavor), Theobroma Cacao (Cocoa) Extract, Spirulina Maxima (Blue Spirulina) Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract and Kaolin.

Apply to clean, dry lips directly from the tube for a soft, natural finish. To achieve a more professional finish, use a lip brush.

Buy it with

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4.5
Rated 4.5 out of 5 stars
Based on 39 reviews
Total 5 star reviews: 26 Total 4 star reviews: 9 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 0
90%would recommend this product
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39 reviews
  • Kylie S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Strawberry Cactus shade

    Great colour, long lasting and toxin free!

    Was this helpful?
  • Sally
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    Too matte for me

    I found this too matte for me but a nice colour - Plume Pink.

    Was this helpful?
  • Lucy
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    Beautiful!

    These lipsticks are BEAUTIFUL! I often find matte lipsticks quite drying but these actually make my lips feel hydrated and give a flawlessly soft texture. I always get compliments when wearing either of the shades I own (Sahara & Nopal). Highly recommend to all matte lipstick lovers! :)

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