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100% Pure Lip Caramel 5ml

$39.96 Regular price $49.95
A 5ml tube of 100% Pure Lip Caramel features a metallic silver cap, transparent body with mauve-pink shade, and a white script label. This standout vegan liquid lipstick is crafted by 100% Pure.
Close-up of two sets of lips wearing a soft peachy-nude, vegan 100% Pure Lip Caramel 5ml by 100% Pure with creamy texture; the word Butterchew appears in white text in the lower left corner.
Close-up images of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a full coverage, glossy, vibrant cherry red vegan liquid lipstick, shown from two angles with "Cherry Cordial" text at the bottom.
Close-up comparison of two sets of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a glossy, mauve-pink vegan liquid lipstick, showing its full coverage and finish across different skin tones.
Close-up of lips wearing 100% Pure Lip Caramel 5ml, a pinkish-brown vegan liquid lipstick. Images show different lighting or finishes. "Rum Nougat" text is displayed in the bottom left corner. Brand: 100% Pure.
Two close-up photographs of lips wearing the same Red Velvet shade of 100% Pure Lip Caramel, showing glossy red lipstick on deeper and lighter skin tones. Red Velvet is printed at the bottom left.
Close-up shots showing lips wearing 100% Pure Lip Caramel (5ml) by 100% Pure—a shiny, rosy-brown, full coverage liquid lipstick. Top and bottom images differ in lighting or angles. “Truffle” appears in white text at the lower left.
Explore 100% Pure Lip Caramel 5ml in six vegan shades: Rum Nougat (dusty rose nude), Butterchew (pinky brown nude), Truffle (deep mauvey brown), Red Velvet, Cherry Cordial, and Ganache (rosy nude).
Scotch Kiss 100% Pure Lip Caramel: vivid orange-red liquid lipstick in a closed clear tube with white script lettering and a reflective silver cap.
Scotch Kiss 100% Pure Lip Caramel swatch: a broad, glossy orange-red stroke spread diagonally, with a smooth centre and a tapered, streaked edge.
100% Pure Lip Caramel in Rum Nougat: an open clear tube of dusty peach-rose liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Rum Nougat 100% Pure Lip Caramel swatch: thick, glossy peach-rose liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
100% Pure Lip Caramel in Butterchew: an open clear tube of warm rose-brown liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Butterchew 100% Pure Lip Caramel swatch: thick, glossy warm rose-brown liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
100% Pure Lip Caramel in Ganache: an open clear tube of rosy pink liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Ganache 100% Pure Lip Caramel swatch: thick, glossy rosy pink liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
100% Pure Lip Caramel in Cherry Cordial: an open clear tube of bright berry-red liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Cherry Cordial 100% Pure Lip Caramel swatch: thick, glossy bright berry-red liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
100% Pure Lip Caramel in Truffle: an open clear tube of mauve-brown liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Truffle 100% Pure Lip Caramel swatch: thick, glossy deep mauve-brown liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
100% Pure Lip Caramel in Red Velvet: an open clear tube of rich red liquid lipstick beside a white applicator wand with a reflective silver-pink cap and a tip coated in the same shade.
Red Velvet 100% Pure Lip Caramel swatch: thick, glossy rich red liquid lipstick spread into an elongated smear, with raised ridges and a tapering streak at one end.
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This product passes the Clean Nectarine NO List

Clean Nectarine rating: Clean Nectarine rating fruit 1/3

Every product we sell must pass our obsessively strict NO List, we then go one step further and give each product a Clean Nectarine rating out of 3.

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100% Pure Lip Caramel 5ml

$39.96 Regular price $49.95

A glossy full coverage liquid lipstick with rich colour saturation, formulated with Castor Seed Oil, Shea Butter, Cocoa Butter, Sea Buckthorn Oil, Vitamin E and Pomegranate Fruit Extract for smooth, nourished lips.

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FREE full-size Rose Micellar Cleansing Water - Spend $99+ on 100% Pure Automatically added to your order.

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The 100% Pure Lip Caramels are full coverage liquid lipsticks with rich colour saturation and a glossy finish. Made with Castor Seed Oil, Sunflower-derived polyglycerides, Shea Butter, Cocoa Butter, Sea Buckthorn Oil, Vitamin E and Vitamin C to help lips feel soft, smooth and nourished. Made in the USA and vegan.

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Ingredients: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus (Dragonfruit) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 45410, CI 19140.

Apply to clean lips. Reapply to intensify color as needed. Can be applied over other lipsticks or stains for bold, intense color creation.

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  • 5 stars: 204 (68%)
  • 4 stars: 50 (17%)
  • 3 stars: 21 (7%)
  • 2 stars: 14 (5%)
  • 1 star: 13 (4%)
R
Rylee
Shade very different than described

Truffle is definitely not a nice brown as I was expecting. Bright pink is not really my vibe. The texture is nice though and lasts a while.

A
Anna
Amazing lipstick

This product is so much more than decorative cosmetics - it's an essential part of my beauty routine. It deeply moisturizes and nourishes my lips, and I'm so glad I discovered it years ago. I've been a loyal fan of the brand ever since. My favorite shades are Rum Nougat, Ganache, and Butter Chew, though I've tried them all. The texture and feel are absolutely wonderful. I truly hope 100% Pure continues making this amazing product

A
Aaliyah
Love this item

It feels great on my lips and it last.

W
W
Lip Caramel Swatches and Review

The formula is pleasant and smells good. I always look at images from the reviews in trying to make a decision about whether or not a color is right for me before buying. Hope these help someone! From top to bottom, these shades are:

#1 Butterchew
#2 Ganache
#3 Truffle

A
Anna
I am in love with this lipstick!!!

I can't get enough of it. The texture is incredible and the colors are gorgeous!

S
Sarah
5 Stars for the Product...The Packaging Could Use Improvement

I get so many compliments when I wear the Truffle lip glaze color. It has a lovely mauvey feel to it that would be perfect on so many skin tones. I usually get compliments when I wear it because it really does have a beautiful pop of color to the face when I wear it. My favorite part: it acts as both a lipstick, a lipgloss, AND a lipliner. I'm always using lipliners to line my lips, but with this applicator, I don't need to do that.

Con, the packaging could use an upgrade. My cap won't screw on tightly so I have to place the product in a ziplock bag.

B
Brittany
Ganache

Comes nicely packaged. The color really pops. Lovely for special occasions. Very smooth! I did think I'd be getting a more mauve color but I'm not dissatisfied.

S
Sherry
Very Pretty Colors

I have the Melon Drop color, the formula is thicker than I expected so a little goes a long way. Good staying power.

N
Natalie
You won't be disappointed!

I've tried nearly all of the 100% Pure lip products, and the Lip Caramels are one of my favs. (Lip Glazes too)
So far, I've tried Cherry Cordial, Ganache, Red Velvet, Butterchew, and Rum Nougat. The last two are similar in shade, though Butterchew has a peach-cinnamon cast and Rum Nougat is more of a warm pink. All 5 of these colour look gorgeous on me (my skin is warm-neutral, somewhat olive) This formula also makes your lips look super plump. Love!

G
Gwendolyn
Truffle.

This is what truffle looks like. It's not mauve At All.

A
Anna
Truffle

Like this dark color! One or two coats in more than enough. I love the wand. You can use the tip like lipliner to line the lips before filling in. Smells like cocoa! Awesome thank you >3 pics attached with flash and without

X
Xan
Not my favorite lip product from 100 PP, but it's good

I got the shade Rum Nougat.
The color is quite different than I was expecting. It is much more peachy and coral-like than it shows in the picture on the site.
I really don't like the feel of this. It feels VERY noticeable and stays that way. Also, it can get everywhere if you aren't careful. It's just uncomfortable for me.
It smells REALLY good though.

L
Leslie
Lip Caramel: Sorbetto

The shade Sorbetto is a bright pink, super fun to wear in the summer! I forget how sticky lip glosses are, haven't worn one in decades but on the plus size it makes your lips super full. Life's too short, put on that cute dress and play with color!

N
Njavwa
Very moisturizing

I love the color I got the aubergine (plum)one it's the same shade as the Matt one I usually get but this one is very moisturizing and has a shine to it. Also a little goes a long way. The applicator is so easy to use I like the way it's designed. This is definitely my new favorite.

D
Diana
love it !

I love the pigment and the hydration from these, also the scent is so good I want to eat it LOL

B
Brittany
Melon drop: Hot pink-not coral...

I bought melon drop while it was on sale. On YouTube videos it did look like the most neon and bright of all of these colors. I did so much research on 100PercentPure lip products and cane down to Melon Drop and Ganache being my 2 colors since everything I read said that those 2 were the best for cool skin with pink undertones (alpine rose and white peach are my concealer matches for reference. White peach is like a neutral light color.) I honestly can only see coral if I take a photo while wearing the lipstick but when I look in the mirror with it on, it looks like a bright, hot pink! I won't deny that I am not used to bold lipsticks. I typically wear nudes, light pinks, or berries. I basically wear what somebody says looks good because I don't know how to tell which ones are my colors. When I wore this around my family, their eyes popped out of their head and I quote my little brother saying, You look like a clown with that lipstick on... Not a reaction anybody wants to hear and only rarely have they ever not liked my makeup! If you want an intense, strictly for photos lipstick then I would say this might work for you but if you are wanting it as a going out lipstick or an everyday one then I would look in a different direction. I did try Foxglove and that has been my favorite so far with the color and formula (which blows because $30 a tube!?) and I also like my Lip Glaze in fig. This was my 3rd lippie and I hated it. I do love the texture though because if you want it glossy then you just apply it on and if you want it matte you dab your lips and it's very pigmented which is great! I really wish I went with Ganache instead but it wasn't on sale. Maybe if it does I'll try it!!

O
Oana
beautiful

I love this color and I love the way it feels on my lips. It's so soft!

A
Anastasia
Great Color

Loved the color on both of the lip caramels I bought, and my partner does too. The only draw back was that I wasn't allowed to use the 50% discount they were running on lip caramels at the same time as cashing in my perk points. I wish they would change their system so I could've taken advantage of both on my purchase, since I bought a couple things. Product was great though!

W
W
Truffle: Pretty Color

Pretty color. Wish the formula was a little more moisturizing, all lip colors (of any brand) seem to dry my lips out. The lip gloss is less drying than these, though. Please come out with a moisturizing lip primer. Looking forward to lip pencils as well, because the color definitely bled (this is also only something that started happening to me in last year or two- coincidentally as I began to see my first gray hairs. Mama said they'll be days like this...

Photo with hat and sunglasses is a small amount of truffle *AND* Butterchew. I do not like how butterchew looks alone on my skin tone, but mixing these two looks cute together.

C
Charity
Love this lip caramel!

It's very pigmented and feels nice on my lips.

k
kyung

I love the color and texture. But maybe hour later after applying The color bleeds out beyond the edges of the lips. So everytime I have to clean with tissue.

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