It's lightweight, does not emphasize too much the creases under your eyes and at the corner of the eye (inner corner, upper lid). I use it in tiny amounts and it does not cover the full range of my dark circles, but I prefer not to use a lot of product, hence it could well be this the reason of a not full coverage.
The most important thing, though, is that I did not notice an increase of undereye creases. I have been using this concealer for three years now. Never going back to other ones.

This product provides great coverage and is clean. I highly recommend it!

I keep buying this and am on my 2nd or 3rd tube as I like using it under my eyes. I enjoy the fact that it's natural and blends well with my foundation, although I'm not sure how well it works for other parts of the face but then again I'm not a makeup artist.

I really like this concealer since the peach 2nd skin corrector is no longer available. While it looks really light colored when I dab it on, once I blend it in, it really helps hide my dark circles. And it is gentle and moisturizing for the delicate skin under the eye.

wouldn't know%3F

The current Shade 3 is noticeably darker than the older Shade 3, and even more frustrating, the current Shade 2 is darker than the old Shade 3. That makes it impossible to reliably reorder or even size down. This isn't an isolated problem. Between frequent out-of-stock products, reformulations, and batch-to-batch shade changes, it's become difficult to rely on 100% Pure for staple items. I won't be ordering Shade 1 as an alternative because it appears far too yellow. I want consistency. If a shade number stays the same, the color should too.

The concealer separates and doesn't combine even when you shake it. Coverage is spotty and the product is watery.

Very blendable, covers blemishes and dark circles very well. I am a fair/light warm spring. This shade (shade1) is a little too yellow for me, but overall the best I've tried. Have bought it twice and will keep on buying, but I do hope they make some lighter shades, too.

I've been using this concealer for at least 5 years, it covers my under eye circles very well. I like shade 1 even when I'm tanned and I just blend it into my foundation. My mom has darker circles than mine and wrinkles and this is the only natural concealer we've liked.

This is initially a little dark on my skin, but it does blend in nicely. I end up topping it with a lighter powder, but a shade lighter would be nice. Otherwise, great formula.

This is everything it says it is! It works great as a spot concealer for me. It's silky, it stays on and the ingredients are actually wonderful!

Non greasy, powdery finish. It is easy to use. I used it to cover little rosacea veins.

I am so happy with this concealer that is completely natural. I do wish that it was a bit thicker/stronger coverage, but I am willing to go with a little less for how natural this is. I use this in areas under their foundation to offer a bit more coverage on my red spots.

I first bought shade 2 of this concealer thinking it would be a good match for my skintone. Well it wasn't so I exchanged it for shade 3 and that still wasn't the right color! The images for these concealers need to be better because it's just frustrating trial and error!

Within a week of arrival the concealer started separating within the bottle. I understand it doesn't use standard stabilizers but I'd appreciate if the potential of separating was disclosed otherwise product may be deemed faulty. Coverage was also lighter than advertised

Blends so well! I love using responsible makeup!

It seems like the color isn't matching my skin tone like it used to. It's the slightest bit too dark. I use shade 1.

The formula was good however the light tone is very yellow. Not a neutral or cool tone for a pale gal. Everything else looked too dark. Might want to consider cool vs warm tones in the product more than just the shade.

Used this concealer for years and was my absolute favorite! They recently changed the formula and it is so so bad! I can't believe how it went from such an amazing to such an awful product. I used to get most my makeup from this brand but they have changed the formula and all their products and I'm so done with it.

It sadly didn't go on smoothly and because of that, the coverage wasn't what I had hoped for.

Didn't cover, left glitter

Really feels like second skin.

Did not like it at all. It was drying and blotchy. I've been waiting so long for your other concealer. That's why I had to
order that one. The other concealer went on so smooth and didn't leave blotches.

Great product, light weight with good coverage!

It matches my skin tone and is the perfect concealer

I'll have to say, this concealer was better than I thought it would be! I got the lightest shade, thank you for getting back in stock, and it was perfect and I loved the way it blended under my eyes and covered the darkness. I am glad I tried this !

I am overall a huge fan of 100 percent pure but this concealer is the one product that I can say I don't like. It blends horribly and looks splotchy. After wearing it for a while, I notice that it sets into my fine lines so when I try to blend it back out, it looks even more splotchy. Then when I set it with powder, it ends up looking cakey since it doesn't blend well. Will not be purchasing this again.

Great coverage. A little bit goes a long way.

The ingredients on the box of the 2nd Skin Concealer that I purchased on June 7, 2024, are different from those that were listed on the website at the time of that purchase and different from the tube of the 2nd Skin Concealer that I purchased on June 22, 2023. I wrote to 100% Pure about this issue and was told this, The correct ingredients for the Fruit Pigmented 2nd Skin Concealer can be found on the website. We have not yet updated the packaging but are in the process of doing so once we run out. Since we are a company that does not like to create waste, we like to use up all packaging before moving on to newer containers. I responded back with this, Since the ingredients are still the same as they've been for many years, why were boxes printed with different ingredients that I've never seen before that you are now trying to use up? Were those different ingredients ever used to make the 2nd Skin Concealer?

100% Pure must be lying because for the many years I've been using this concealer, and I've never seen those ingredients. I'm very dissapointed and upset that 100% Pure has been sneakily changing the ingredients of not only the 2nd Skin Concealer, but many of my favorite products that I've been buying from them for years! Many customers are noticing and writing reviews about this problem. The new ingredients are NOT 100% pure anymore! Customer Service has also gone down hill too! My questions were not fully answered and I was lied to. I want the old products with their awesome ingredients back!

Ingredients on Website and old box -
COMPLETE LIST OF INGREDIENTS: Olea Europaea (Olive) Squalane, Pigmented extracts of Prunus Persica (Peach), Prunus Armeniaca (Apricot), Theobroma Cacao (Cocoa) Beans, Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Prunus Serotina (Wild Cherry), Coffea arabica (coffee) Beans, Camellia sinensis (Micronized Black Tea) leaves, Oryza Sativa (Rice) Starch, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Rosmarinus Officinalis (Rosemary) Extract, Origanum Vulgare (Oregano) Extract, Thymus Vulgaris (Thyme) Extract, Hydrastis Canadensis (Goldenseal) Extract, Lavandula Angustifolia (Lavender) Extract, Calendula Officinalis (Calendula) Extract, Tocopherol (Vitamin E), Bamboo Silica, Curcuma Longa (Turmeric), Mica

New Box-
INGREDIENTS/INGR�DIENTS: Olea Europea (Olive) Squalane, Punica Granatum (Pomegranate) Seed Oil, Curcuma Longa (Turmeric) Root Extract, Theobroma Cacao Bean Extract, Prunus Serotina (Wild Cherry) Extract, Coffea Arabica (Coffee) Bean Extract, Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Stearyl Olivate (From Olive Oil), Persea Gratissima (Avocado) Butter, Active Carbon (Activated Bamboo Charcoal), Oryza Sativa (Rice) Starch, Rosmarinus Officinalis (Rosemary) Extract, Tocopherol (Vitamin E)
May Contain: Titanium Dioxide, Iron Oxides.

Really great for covering dark circles and blemishes