The Jack n' Jill Natural Certified Toothpaste in Strawberry is a fluoride-free natural kids toothpaste designed to support healthy brushing habits from 6 months and is safe if swallowed when used as directed. The gentle gel contains 40% xylitol to help reduce plaque-causing bacteria, alongside low-abrasion silica for gentle cleaning and calendula flower extract to soothe young gums. The certified natural strawberry flavour keeps brushing easy and enjoyable, without artificial colours or flavours. This toothpaste is SLS free, vegan, and made in Australia.