I use this foundation every day and Its by favorite.

This is my absolute favorite foundation. I have medium toned skin with a neutral to warm undertone. In the summer I use toffee and in the winter months peach bisque.

Didnt work for my skin. Water foundation is my fav! On another note, I really wish 100% pure would have a good way to match the right shade. I asked a rep what color in the Healthy Foundation would match Warm 3.0 in the Water foundation line. She told me peach bisque. But as you can see in the photo, those are not even close. I was offered a replacement, which I greatly appreciate! I then tried White Peach, which was a much closer match. And Its a great color, but too drying for me.

Ive recently been on a journey to convert all my personal products into healthy, non-toxic options. This is my second foundation attempt. I like many things about this one. I particularly like the consistency, the pump bottle, and mostly the ingredients. If you are a Yuka user, it gets a poor rating but if you read the details provided it would seem this product would do okay. You have to always take Yuka ratings with a grain of salt and look deeper. I wish it came in a wider range of colors, but the one I chose does okay for me. The coverage is decent and I do like it, but will likely try something else next time just for comparison purposes.

I have used this product for years. It is a PERFECT MATCH for my skin tone. I have tried other products in this category and there is no comparison.

Lovely foundation I just find that I need to mix a little moisturizer with it, my skin gets a little too dry (my skin does tend to dry out easily when I use makeup so Its probably just me) I am obsessed with the tinted moisturizer that 100% pure sells.

Just made the switch to this clean foundation and my skin is not having any negative reactionswhich is awesome since I have sensitive skin with mild rosacea. Great buildable coverage & breathable. I am not exactly sure if the shade I got is my exact match but pretty close:)

I love this foundation. I used it for my wedding ten years ago and havent used anything since! It gives full coverage and goes on smoothly. It doesnt smudge onto clothes as easily as other foundations. It helps my skin look and feel silky and smooth.

Goes on easily for a smooth finish.

Makeup didnt match my skin tone. I gave it to a friend she liked it. Waiting for other colors to be in stock. In the mean time I had to purchase No.7. Love the color but it doesnt stay on very long on lipgloss.i have purchased products along time ago, always loved it but was not able to afford for awhile. I am Vegan and have always cared about Vegan products

Good quality foundation, creamy, doesn't settle in lines, wears well lasts all day, couldn't be happier, so hard to find a good foundation, I really love this one

Love it !

This foundation works well with my combination oily - normal skin. I've had to experiment with the application, but this foundation first caught my attention on a really good beauty blog where the girl explained the application for different skin types. I think it takes a bit of time getting used to wearing more natural products like this one, but this foundation really works for me - I use a combination of two colours or two 100% pure foundations - I find this foundation gives good coverage but I still use with a concealer.

I had high hopes for this foundation. The description seemed to tick all the boxes, but the formula is quite dry and cloying. It does match my skin tone really well and does offer good coverage but it's heavy and cakey.

Always love 100% Pure products and decided to try this and wow love it.! Full coverage as it says and stays put all day.! Have been getting compliments on how good it looks and in fact a friend decided to buy it too after loving it so much on me.! New favourite foundation. Thank you.!

Smooth and lightweight coverage

I really loved this formula before they changed it. It used to have better ingredients before the upgrade and it dried completely matte for that full-coverage, high end makeup look whilst still retaining a "natural" appearance. Definitely a winner as a non-toxic dupe for Estee Lauder or Mac foundations. The new formula is pretty slick/wet and offers less coverage than the original, it gives a more dewy look similar to the 100% Pure Full Coverage Water Foundation and seems to come off a lot more easily throughout the day -- it may as well be the same as the Water Foundation. Also the colour has significantly changed so not sure what my colour is anymore.

Sample Review

best foundation i've ever used

Just started using this, seems to go on well and colour is good when only picking from a picture, only downside is it doesn't come with a sponge

Loved how quick and easy this product is to use. It dries quickly and leaves a nice smooth matte finish with good coverage. It is easy to build if you need extra coverage. The peach colour blended in really nicely with my light coloured skin. No streaks and no orange tinge!

I am a scandinavian blonde girl with quite dark olive skin: I use this as my concealer/highlighter: not as my foundation. It covers well, but Im not after that much coverage all over. I use Madara golden sunflower on my face or La Mav Medium, and then this as a highlighter for under eyes, forehead, nose bridge and above my lips. I can see why some says it dries their skin or cracks a little: I use a bit of good face oil in my morning routine so it works well with that.

I was full of hopes after reading the reviews but this foundation is not for me. I have used both Peach shades and both look VERY orange. It is a light formula and feels super light on my skin but definitely not for dry/normal skin.

I found this made my dry skin show up more.

I absolutely love this foundation and will be purchasing again in the future. It has beautiful coverage whilst feeling light weight.
I used shade white peach

Similar experience to other 1 star reviews, settled in lines and pores (even though face was primed) and a very obvious mattefying cake face. It left a very apparent look i was wearing makeup not applied well or right for my face. I also broke out terribly, like others have said in their reviews, and i've struggled to rebalance my skin since the outbreak, very very disappointing. I do note that their 2nd skin formula is a better option, but not by much, but it may be the better choice for someone else.

Lovely light coverage foundation. Did not get stuck in my little facial hairs, was non-greasy and my skin could breathe. Pretty. I have fair skin and used the white peach colour. I found it slightly too peachy undertone for my skin, so was not a perfect match, but I would like to try a different colour without the peach undertone. Worth a try - the sample options are great!

I have been using a sample of this foundation and I finally have found a foundation that does not give me sore and red watery eyes. I have tried so many makeups, my daughter keeps getting all the fails. Let's hope this continues with the full bottle I ordered and the eyeshadow,. This foundation spreads well across my face and does not seem to rub off when I get hot.

This foundation ticks all the boxes - good coverage, nice colour, lasts my whole work day. Would highly recommend!

I ordered a sample of this foundation and fell in love. It's not muddy like foundation can be. It goes on smoothly and lightly. The samples are very helpful in working out your colour. I have just received the full bottle in the post and am excited to have sourced such a lovely foundation!

Quite happy with this product. I purchased the “sand” colour even though it was a shade darker/ warmer than the colour I would have chosen (it was sold out). It's a little warm for my skin tone, but not so bad I can't use it. It stays on all day, doesn't go greasy or shiny and so Im quite happy. Ill likely purchase again, but will try a lighter/ cooler shade next time.