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100% Pure

100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

$38.21 $44.95
A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A woman with winged eyeliner and a patterned headband applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Shade: Buttercup. She has light skin, brown hair with bangs, and a floral tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
Close-up of two pairs of lips, one with dark skin, one with light, wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A matte, opaque berry red vegan lipstick in a floral beige tube with matching cap, 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure. Cap sits beside upright lipstick. Text: “Currant (A berry red, matte, opaque).”.
100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Desert Rose (raspberry jam red), a vegan lipstick housed in a beige-pink case with white floral patterns, shown standing beside its matching cap. Brand: 100% Pure.
A 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in Oasis, a deep berry wine shade, is shown uncapped, revealing the rich lipstick and a taupe cap adorned with white botanical illustrations.
A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A woman with winged eyeliner and a patterned headband applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Shade: Buttercup. She has light skin, brown hair with bangs, and a floral tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
Close-up of two pairs of lips, one with dark skin, one with light, wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A matte, opaque berry red vegan lipstick in a floral beige tube with matching cap, 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure. Cap sits beside upright lipstick. Text: “Currant (A berry red, matte, opaque).”.
100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Desert Rose (raspberry jam red), a vegan lipstick housed in a beige-pink case with white floral patterns, shown standing beside its matching cap. Brand: 100% Pure.
A 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in Oasis, a deep berry wine shade, is shown uncapped, revealing the rich lipstick and a taupe cap adorned with white botanical illustrations.
Clean Nectarine reviewer illustration

This product passes the Clean Nectarine NO List

Clean Nectarine rating: Clean Nectarine rating fruit 1/3

Every product we sell must pass our obsessively strict NO List, we then go one step further and give each product a Clean Nectarine rating out of 3.

Learn more
100% Pure

100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

$38.21 $44.95

Full coverage and long lasting vegan matte lipsticks made with cocoa butter and shea butter in a large range of vibrant shades.

Colour
🎁

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  • Description
  • Ingredients
  • Usage

The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick is a creamy matte lipstick created to deliver full coverage colour with a soft matte finish. Blended with Cocoa Butter, Apricot Kernel Oil and Shea Butter to help keep lips soft, smooth and comfortable, it uses pigments from fruits and plants, including Cocoa, Beet, berries and Bamboo Charcoal. Please note: the formula also contains mineral pigments such as Titanium Dioxide and Iron Oxides, and D&C colours. Made in the USA and vegan.

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Ingredients: Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower and Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus).

Across shades, may contain: CI 15850, CI 19140, CI 45410, CI 75810, CI 77491, CI 77492, CI 77499, CI 77742, CI 77891.

Currant shade also contains: Mica, Aroma (Flavor), Theobroma Cacao (Cocoa) Extract, Spirulina Maxima (Blue Spirulina) Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract and Kaolin.

Apply to clean, dry lips directly from the tube for a soft, natural finish. To achieve a more professional finish, use a lip brush.

Buy it with

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  • 5 stars: 28 (65%)
  • 4 stars: 10 (23%)
  • 3 stars: 3 (7%)
  • 2 stars: 2 (5%)
  • 1 star: 0 (0%)
E
Esther
Lovely!!

Highly pigmented. I can only wear cool colour lippies (warm colours look orange on me) and this one is the perfect brown hue. It's definitely matte. In winter in Melbourne, it's a bit solid and not as easy to spread, compared to the Pomegranate Oil lipstick which is always melty and glossy. However this still very quickly builds up to highly pigmented coverage. Plus, 100% Pure lip products always smell divine, I can't go back to any others now. Seriously fantastic.

K
Kylie
Strawberry Cactus shade

Great colour, long lasting and toxin free!

S
Sally
Too matte for me

I found this too matte for me but a nice colour - Plume Pink.

L
Lucy
Beautiful!

These lipsticks are BEAUTIFUL! I often find matte lipsticks quite drying but these actually make my lips feel hydrated and give a flawlessly soft texture. I always get compliments when wearing either of the shades I own (Sahara & Nopal). Highly recommend to all matte lipstick lovers! :)

J
Joanne
Love this lipstick!!!

Best natural lipstick that I wear every day in many different colours and particularly love Savanna as it can be for day or night. Unfortunately these lipsticks are so hard to find and I keep emailing and begging suppliers all the time to keep stocks up of them as they are always sold out as they are truly amazing. Will not wear anything else ever.

A
Annette
Wonderful lipstick

This is the best lipstick I have ever used The color Protea color is beautiful, and the texture feels great Highly recommend this lipstick ladies

G
Gitta
Love it. I have 3

Love it. I have 3 different colours and also bought it as a present for my friend.

N
Nola
Fave lipstick brand

Another lovely colour. Looks great on and applies easily. Tastes great too.

E
Elizabeth
Great staying power

This review is for the Pink Canyon colour. On me this is fairly pink but also slightly coral. It has great staying power.

R
Rachael
A keeper!

Great colour (Nopal) - feels soft & hydrating (buttery) on the lips. Smells beautiful but isn't overbearing. This one also works well as a cheek colour. Ill definitely be purchasing other colours in the range. I had a little trouble with service due to the warehouse move but it was sorted out eventually and I received a $30 gift voucher for my troubles which I appreciated. Im very pleased with this product & look forward to testing out more of the makeup range. Ill never buy toxic, waxy lipstick again.

S
Suzanne
A very good lipstick, lasts

A very good lipstick, lasts well

K
Krishna
Just perfect

Just perfect

O
Oshanna
Rock your socks off

Absolutely gorgeous lipstick, fantastic bold magenta colour with purple hues, great for making a statement and to cheer up the grey shades of winter. This lipstick also has great lasting power although a matte it does not dry out still has some moisture and stays for a long time. Love this range and will buy more when on sale

C
Catherine
Great lipstick. Doesn't dry my

Great lipstick. Doesn't dry my lips. Just wish they’d sent a colour chart with my order as it's difficult to tell online.

S
Samantha
Beautiful neutral colour, love

Beautiful neutral colour, love

J
Julia
Awesome!

Purchased Cassia and Mojave. Cassia is a great nude tone very close to a natural lip colour and Mojave is a little more on the peach/terracotta side and like this one too. Looks great with a peachy or natural cheek tone. Luxurious silky finish and long wearing, LOVE THEM!

J
Julia
Love this!

I have been trying out many natural lipsticks and this one is amazing! The pigment is so strong, it stays on so well and makes my lips feel lovely. The smell of the natural fruit in it is delicious. I am a huge fan!

U
Una
Lovely color and nice texture,

Lovely color and nice texture, highly recommened!

M
Melissa
Photo did not represent the

Photo did not represent the actual colour. Very disappointed in the sizing too.

J
Julie
100% pure lipstick

I love this lipstick. The colour (Sahara) is a perfect neutral and it lasts all day without making your lips feel at all dry.

K
Karianne
My fav

I love the Cassia shade. I always always keep it. It sits for ages and feels lovely on the lips.
Great with and without a gloss. X Kari

M
Melissa
Best lipstick I've tried so far! colour- Cassia

This lipstick stays on well and the coverage is better than any other natural lipstick I've tried. Love the matt finish and that it feels like I'm not even wearing lipstick. I just wish it came in more of the natural looking shades.

s
swathi
Lipstick is so good glossy

Lipstick is so good glossy and stays on well

S
Stacey
Great colour

Now my everyday lipstick! Great colour and feels lovely and soft on the lips

V
Vanessa
Nice colour

I really wanted to love this! The colour is great but the semi-matte feel is a bit too drying for me. I steer clear of matte lipsticks but I was hoping this would be a good blend. I found it on the dry side and felt that I had to reapply much more often than other semi-matte lipsticks.

M
Marni
Perfect shade

A great orangey/red shade. Great staying power. Can be a little drying. Overall really happy with this lipstick.

M
Mel
Ok

Love the colour, formula is not great.

N
N
Nice

Liking these new lipsticks. Good formula.

N
N
Rich

Gorgeous rich colour

K
K
Love

Love the colour and formula

S
Sel
Love

Gorgeous colour and long lasting.

N
Na
Good

I got for free when purchasing 100% pure products, gave it to my mum, she likes it alot! Didn't suit me though. My mum is blonde with light skin and green eyes.

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