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100% Pure 2nd Skin Serum Foundation 35ml

$69.95
100% Pure 2nd Skin Serum Foundation 35ml by 100% Pure combines olive squalane and fruit pigments for natural coverage. Comes in frosted beige packaging with a gold pump dispenser.
Three hands of varying skin tones show four swatches each (Shade 1-8) of the 100% Pure 2nd Skin Serum Foundation (35ml) on their forearms, with one holding the bottle. Each swatch reveals this ultralight foundation’s natural, seamless coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation (Shade 1, light beige) are shown on a white background, labeled below.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 2 (light beige) are shown on a white background. This ultralight formula by 100% Pure provides natural coverage for a flawless look.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in a light beige shade (Shade 3) rest on a white background, showcasing the natural coverage benefits of this ultralight foundation by 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation Shade 4 (light beige) are shown on a white background, highlighting this ultralight serum foundation by 100% Pure that provides natural coverage.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 5, a light beige, are displayed on white, illustrating the ultralight serum’s seamless blend and natural coverage from 100% Pure.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml in Shade 6 sit on a white background, the largest leftmost, two smaller to the right, highlighting the brand’s lightweight, seamless natural finish.
Three drops of 100% Pure 2nd Skin Serum Foundation 35ml on a white background, labeled Shade 7.
A round, flat drop of beige liquid 100% Pure 2nd Skin Serum Foundation 35ml rests on a white background, showcasing its ultralight serum texture for natural coverage.
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This product passes the Clean Nectarine NO List

Clean Nectarine rating: Clean Nectarine rating fruitClean Nectarine rating fruit 2/3

Every product we sell must pass our obsessively strict NO List, we then go one step further and give each product a Clean Nectarine rating out of 3.

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100% Pure 2nd Skin Serum Foundation 35ml

$69.95
Clinically Studied

An ultralight serum foundation with buildable medium to full coverage and a satin finish, blending olive squalane, vitamin E and nourishing plant oils to leave skin looking smooth, naturally radiant and like a second skin. Sample sets available.

Colour
🎁

FREE full-size Rose Micellar Cleansing Water - Spend $99+ on 100% Pure Automatically added to your order.

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Backed by studiesConsumer study
97%smoother, softer skin
91%improved texture & natural coverage

The 100% Pure 2nd Skin Serum Foundation is an ultralight serum foundation created with olive squalane, vitamin E and nourishing plant oils for buildable medium to full coverage with a satin finish. It blends to look and feel like a second skin, helping to reduce the appearance of fine lines and wrinkles while leaving skin smooth and naturally radiant.

A small amount smooths over skin, with a second layer building full coverage where needed. Suited to normal skin types, it is vegan, gluten free and made in the USA.

Sample Set Guide

Each colour pot is approximately 2ml, enough for 1 application.

  • All 5 shades included: Shade 1, Shade 2, Shade 3, Shade 4, Shade 5

Shade Guide

  • Shade 1: fair with neutral undertones
  • Shade 2: light with warm peach undertones
  • Shade 3: light-medium with warm undertones
  • Shade 4: medium with warm undertones
  • Shade 5: tan with neutral undertones

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Squalane (Olive), Lauryl Laurate (Plant Derived), Titanium Dioxide (UV Filtering Mineral), Organic Sclerocarya Birrea (Organic Marula) Seed Oil, Undecane (Plant Derived), Coco-Caprylate/Caprate (Coconut Derived), Mica (Shimmery Mineral), Oenothera Biennis (Evening Primrose) Oil, Oryza Sativa (Rice) Bran Oil, Silica (Mineral), Organic Rosa Canina (Organic Rosehip) Seed Oil, Tridecane (Plant Derived), Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Oil Derived), Dilinoleic Acid/Butanediol Copolymer (Plant Derived), Castor Oil/IPDI Copolymer (Castor Seed Derived), Polyglyceryl-6 Polyricinoleate (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Plant Derived). May contain: CI 77491, CI 77492, CI 77499

Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, for a seamless satin finish. For areas that require full coverage, apply a second layer.

Buy it with

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  • 5 stars: 18 (50%)
  • 4 stars: 6 (17%)
  • 3 stars: 3 (8%)
  • 2 stars: 2 (6%)
  • 1 star: 7 (19%)
C
Chris
Worst foundation

This foundation is extremely watery and a little gritty which makes me think maybe it's off. I should have thought something was wrong when it was on special for only $20 that was a red flag. See photo, 75% is a watery substance and 25% has foundation colour. I will email to enquire on whether these natural products go off. I would most certainly not recommend this product.

S
Simone
Terrible product, do not recommend

I purchased this on sale for $20 and still feel incredibly ripped off. I got Shade 2 and it is ghostly pale, feels and looks terrible on the skin. It just sits in every pore and doesn't smell so great either. I have no idea why it gets good reviews. I have left a one star review before but noticed it wasn't published. I am hoping that for transparency sake, this one gets posted otherwise it's not such a trustworthy site. I have bought many other products and haven't had an issue so hoping there was an error and it was not on purpose

S
Simone
Terrible product, not worth the money

I purchased this on sale for $20 and still feel incredibly ripped off. I got Shade 2 and it is ghostly pale, feels and looks terrible on the skin. It just sits in every pore and doesn't smell so great either. I have no idea why it gets good reviews. I have left a one star review before but noticed it wasn't published. I am hoping that for transparency sake, this one gets posted otherwise it's not such a trustworthy site. I have bought many other products and haven't had an issue so hoping there was an error and it was not on purpose

S
Simone
Do not recommend at all

I really wanted to have finally found a good, clean foundation but I would give zero stars if possible. One star because I had no option to give zero and I guess because I paid $20 on clearance so didn't waste the full $70. It's so runny, shade 2 is way too light for my skin despite me being lighter shades in other products, foundation feels horrible on the skin and leaves a weird looking texture. Would not recommend and definitely would not purchase again

D
Diana
Fantastic Product

It's light, clean and very easy to apply.

I
Ivonne
Like it a lot

I really like this foundation. Only problem is the shade was lighter than my regular shade, and it is out of stock :(

H
Hayley
Has Potential

Overall I liked the feel of this on my skin, it truly feels like powder and is not heavy at all but has good coverage. Unfortunately the applicator is horrible, I could not get the dropper to soak up even a drop of foundation into it so I have to dump it onto my fingers each time. I think my skin is also a little dry for this product as it clings to anything that is ever so slightly dry. The color is also unfortunately not right for me, a little too light.

J
Jessie
Something changed

I had used and loved this foundation for years- it didnt have opaque coverage by any means but went on very naturally and evened my skin tone. It almost seemed more like a tinted moisturizer than foundation. The last bottle I got Im hesitant to ever use, though because my skin looks worse when it is on- it amplifies dryness that is hardly noticeable when Im not wearing it and has a chalky look and feel to it. I found an old bottle the other day and wore it despite it likely being expired and it went on smoothly and felt & looked much better on.

C
Cassandra
Best foundation ever!

This second skin foundation goes on very smoothly, is easy to blend, Doesnt break out my skin or irritate it at all. It also Doesnt settle into lines. I am 45 with very sensitive skin and it is perfect!

J
Jennifer
1 Star

This has been my favorite foundation for years, but this batch was very watery/runny and oily. The ingredients appear to be very different. I had to apply a lot more for a full coverage than normal, but just ended up being sticky, gloppy, and difficult to work with.

M
Marcelina
Great option!

My experience was great. My first time using a foundation; it Doesnt irritate my skin, perfect mix between satin and matte, looks and is so good on my skin! Lasts all day! Bought my second one recently!

A
April
A staple

Ive used this same product for a few years now. I normally buy two shades and use the lighter one in the winter and the other one in summer. Very lightweight which is perfect for me because I really dont like having a heavy foundation feeling on my skin. It has nice coverage on my skin and I like how it is easy to use a very lightweight layer that really evens out my skin tone. My skin is pretty sensitive but this product has always been good for me.

A
Allison
Love this foundation

The 2nd skin is my new favorite foundation. It goes on smoothly and blends well with my skin

S
Sara
Best natural foundation!!

Great coverage, non drying foundation

B
Brenda
Love this!

I found this makeup after reading a report that the mineral makeup I was using could contain a cancer-causing ingredient. It took a bit getting used to the thin consistency, but it feels great on my face.

L
Laura
Love it!

I love this product, it goes on easily and when it dries it looks like powder. Very natural look for every day. You can build upon it and make the coverage more or less for your needs. I just wish it was in stock more!!!

S
Shelley
2nd skin foundation

I love this foundation!

H
Hayley
it is a miss

I wanted to love this so badly. It sat on my skin and in my pores abs slid around a bunch. For reference, I did not use primer as it says you dont have to, and I have normal to oily skin. You could see the foundation on me which Doesnt make it like a second skin. Customer service was great as always though!

M
Mary
Perfect, light makeup

Perfectly suited to my dry, mature skin. Light coverage and Doesnt look cakey

N
Nancy
Fruit pigmented 2nd Skin Foundation

The color of the foundation was a perfect match for my skin color. The foundation is very liquidy and I was not accustomed to that texture. The foundation looks like I have powder on my face after the foundation is applied. I had not received my moisturizer that I had ordered so I thought that might be the reason. I like using healthy brands of skin care products.

K
Kayla
The best!

As a longtime user of drugstore make up, I was skeptical of make up without some of the most common ingredients. After battling an allergic reaction to my make up, I went in search of something better. This foundation feels like silk going on, blends and builds well, and stays put for the day. I have been convinced!

K
Kayla
Not for me

Way to watery, did not match my skin

N
Nikole
LOVE THIS FOUNDATION

Ive been waiting 1 year for this to come back in stock. This foundation leaves my skin looking young, soft, supple, flawless! No filters are ever needed. LOL Not that i need them or use them!

K
Katelyn
Just ok

This product feels light and silky and the ingredients are great. I love that it has squalane. However, as someone with drier skin, it tends to exemplify any dry/flaky patches on my face. It also rubs off on clothing very easily. Lastly, the coverage is not as full as I expected. Decent product, but overall disappointed with it on my skin type.

L
Laura
Great color match, excellent customer service

The foundation didnt work well with my sunscreen moisturizer. The sunscreen didnt allow the foundation to absorb and it just sat on top. The color match was perfect. I contacted customer support and they got back to me right away and made it right. Makes me less hesitant to try their other new products in the future!

S
Sarah
5 Stars

Applies very smoothly, especially with a wet beauty sponge. It does cling a little to my very dry spots, but that's been an issue with every liquid foundation I've tried. I'm overall pleased, and would buy again!

M
Melanie
Love this foundation - it

Love this foundation - it is quite lightweight so feels like you aren't wearing any at all but covers reasonably well. Great for sensitive skin.

E
Evie
Love, used for years

Amazing foundation, I've been using for years and have repurchased

T
Therese
Smooth and light.

Love this foundation. Very light smooth coverage. Goes on easily and is a perfect shade.

j
jaclyn
Lovely veil of foundation

This is really nice for evening out skin tone without giving you a one tone coloured caked on make up look. looks really natural and I like to finish with some mineral powder over the top. Just shake it up!

S
Suzanne
Nice light product. Great to

Nice light product. Great to find products without titanium dioxide at such affordable prices

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