The Jack n' Jill Mega Berry Natural Certified Toothpaste in Strawberry is a fluoride-free natural kids toothpaste, free from bicarbonate of soda (baking soda), in a mega 200g tube, 4 times bigger than the standard 50g size. Designed for babies, toddlers, and children from 6 months, when first teeth begin to emerge. The gentle gel blend is safe if swallowed when used as directed, making it ideal for families with young children still learning to brush. It contains 40% xylitol to help reduce plaque-causing bacteria during daily brushing, alongside low-abrasion silica for gentle cleaning and calendula flower extract to soothe young gums. The certified natural strawberry flavour keeps brushing enjoyable without artificial colours or flavours. This toothpaste is free from SLS and bicarbonate of soda (baking soda), vegan, and made in Australia.