The Grin Toothpaste Kids Strawberry is a fluoride-free, SLS-free gel toothpaste designed especially for children. The gentle formula is safe if swallowed, helping give parents peace of mind during early brushing years. Organic calendula oil and organic aloe vera extract are included to help soothe gums, while organic sea salt supports everyday oral hygiene. The sweet strawberry flavour makes brushing enjoyable for kids. Made in New Zealand and vegan.