The Grin Toothpaste Kids Strawberry is a fluoride-free and SLS-free gel toothpaste for children, free from bicarbonate of soda (baking soda). The gentle blend is safe if swallowed, helping give parents peace of mind during early brushing years. Organic calendula oil and organic aloe vera extract are included to help soothe gums, while organic sea salt supports everyday oral hygiene. The sweet strawberry flavour makes brushing enjoyable for kids. This toothpaste is free from bicarbonate of soda (baking soda), made in New Zealand and vegan.