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Makeup Primers

Prime time, but make it natural. These clean makeup primers smooth, mattify and grip without the silicone slip, giving your foundation the best possible base to work from. We have natural primers that control shine, illuminate and always lock your makeup in place.

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Every Type of Natural Makeup Primer, Covered

We have natural makeup primers to suit every skin concern. For oily or acne-prone skin, a mattifying primer helps control shine and keeps everything in place through the day. For dry or mature skin, a hydrating or illuminating primer for makeup adds moisture and a plumping effect before foundation. There are also colour-correcting primers to calm redness and light-reflecting options to blur imperfections. If you love a no-makeup look, we also have primers in sheer tints that work beautifully on bare skin or underneath a tinted moisturiser without needing foundation on top.

How to Use a Makeup Primer (and When to Skip Foundation)

Apply a small amount of makeup primer to clean skin after your moisturiser, then allow it to set before layering concealer, foundation or any other face makeup. A little goes a long way. Primer creates a smooth base, evens the complexion and provides a protective layer between your skincare and makeup. Some primers contain mineral pigments for the lightest sheer coverage. For eye makeup that lasts, a dedicated eyeshadow primer applied to the lids before your eyeshadows helps prevent creasing and keeps colour fresh all day.

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